Ben met Gina during a demonstration of how to make a fermented tea called Kombucha, at a small food fair run by River Cottage down in Axminster. He was fascinated by the process of this magical gut reviving drink but also in her passion and clarity of the presentation.
Ben caught up with Gina a few of weeks later to find out about her company Wild Fizz and how she got started. Gina’s story and openness on her business are well worth listening to.
Al and Ben are joined by seasoned podcaster and Mac enthusiast, Karl Madden to talk about the latest iteration of Intelligent Tracking Prevention from Apple. Karl also advocates that every business should get into podcasting or video.
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Episode sponsored by Ticked-off.com
Check out the sponsor ticked-off.com. When you sign up let us know and I’ll extend your trial for 2 months.
Augmented Reality Video – Hyper-Reality presents a provocative and kaleidoscopic new vision of the future,
Podvert: @MinxMediaUK. Heidi runs Minx Media a marketing and PR support company and also Eat, Sleep Live a lovely website full of events, restaurants and places to stay in Herefordshire. Where does she find the time!
Al and Ben talk about the importance of being a fast responder and our thoughts on the WXG 2018 conference.
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Episode sponsored by Ticked-off.com
Check out the sponsor ticked-off.com. When you sign up let us know and I’ll extend your trial for 2 months.
Show notes
Podvert: @communiondesign Communion Architects work closely with people to deliver exceptional projects that transform spaces and change lives. Communion Architects
Al and Ben discuss the Scandals Facebook, GDPR begging emails, The important of review sites, Email response times and who we’re looking forward to see at WXG 2018.
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Episode sponsored by Our Newsletter
Grab a free copy of our social media strategy book Be Sociable when you subscribe to our marketing ideas newsletter just scroll to the bottom of this site and pop in your email!
I catch up with Sophia Ferguson, the founder of Tickle Tots Cloth Nappies, about the journey she’s been on over the past 4 years from product development to getting investment.
Al and Ben discuss the benefit of audio in learning, Some advice on GDPR, and my interview with Sophia who entered the Dragons Den.
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Simple marketing tasks to act on right away. Each task includes examples, downloads or the steps needed to complete it, plus a big button to tick it off when you’re done. Sign up for a free 7 day trial at ticked-off.com with just your email and no credit card.
Jonathan Pollinger (stepping in for Al) joins Ben to discuss Snapchat’s recent design change, Facebook’s news feed favouring ‘meaningful social interactions’ and big brands on social media.
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Simple marketing tasks to act on right away. Each task includes examples, downloads or the steps needed to complete it, plus a big button to tick it off when you’re done. Sign up for a free 7 day trial at ticked-off.com with just your email and no credit card.
Ben and Al discuss whether marketing has lost it’s personal touch, LinkedIn tips and Website design trends.
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Simple marketing tasks to act on right away. Each task includes examples, downloads or the steps needed to complete it, plus a big button to tick it off when you’re done. Sign up for a free 30 day trial at ticked-off.com with just your name and email and no credit card.
Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes
Thanks for listening!
—
Audio edited by Donalize – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman – Image Credit: My What A Big Nose You Have by Gavin Mawditt – Gift of the Gav
Ben and Al talk about email scams, Facebook shadow profiles, email marketing advice, planning your marketing for next year and how the world sends 2.6 million emails a second.
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Simple marketing tasks to act on right away. Each task includes examples, downloads or the steps needed to complete it, plus a big button to tick it off when you’re done. Sign up for a free 30 day trial at ticked-off.com with just your name and email and no credit card.
A brilliant interview with Rebecca Hardy, practice director at Kidwells Law, and Jeremy Aldous-Fountain, GDPR Practitioner for HEXAD Information Security Services joining Ben before their excellent workshop on the forthcoming General Data Protection Regulation (GDPR) to help him navigate its muddy waters.
If you would like to find out more about GDPR and what your business needs to do to prepare, get in touch on Twitter @KidwellsLaw or visit kidwellssolicitors.co.uk.
Ben and Al are joined by new Rather Inventive employee Clare Harris, to discuss cybercrime, driverless cars, flexible working hours, fake news and the Global Data Protection Regulation (GDPR).
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Simple marketing tasks to act on right away. Each task includes examples, downloads or the steps needed to complete it, plus a big button to tick it off when you’re done. Sign up for a free 30 day trial at ticked-off.com with just your name and email and no credit card plus If you are Something Inventive listener let us know you’ve signed up by mentioning @ratherinventive on Twitter you’ll get a year free, that’s 360 days of Ticked Off for no cost.
Ben shares the experience of his first podcast interview and joined by Al they talk about logos and how people remember them plus they dive into the new Apple Safari feature ‘Intelligent Tracking Prevention’.
The sponsor for this episode is the Ticked Off Marketing Checklist. It empowers you with marketing resources, advice and guidelines in a simple, step by step process – And it’s free.
Donal McPartland joins Ben and Al to talk about why studied an MBA, diversifying his business and editing our podcast. We also discuss how we make our podcast at great length.
Finally, Al is now settled into his garden office or Lunar Excursion Module as he describes it and is almost ready to ditch his power and internet umbilical.
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 on or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Easy-to-follow social media tips and strategy to get noticed by the right people for the right reasons. Available for iPhone, iPad and Mac for £9.99. Or get it free by subscribing to our email newsletter at the bottom of this web page.
If you’d like the opportunity to have an advert for your product or service read out on our podcast, for FREE! Simply tweet what you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes. Here’s an example:
‘Sick of writing boring blog posts? Try Wordbirdy.com #podvert @RatherInventive’
First come, first served. So get your tweets in early.
Ben interviews the lovely Louise Jenner. She’s enthusiastic about using online marketing tools and has lots of great advice to help develop a business that doesn’t run you. She says “if you’re not in your dream job, you’re in someone else’s”… so true.
Find Louise on Twitter @LouiseJenner1 or visit louisejenner.com/ebook/ and signup for her free book “Your Dream Job. How to find it and get hired to do it!”
Ben and Al discuss when a website is ready to go live and some great tools and articles to improve your marketing and search optimisation.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Easy-to-follow social media tips and strategy to get noticed by the right people for the right reasons. Available for iPhone, iPad and Mac for £9.99. Or get it free by subscribing to our email newsletter at the bottom of this web page.
If you’d like the opportunity to have an advert for your product or service read out on our podcast, for FREE! Simply tweet what you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes. Here’s an example:
‘Sick of writing boring blog posts? Try Wordbirdy.com #podvert @RatherInventive’
First come, first served. So get your tweets in early.
Ben asks if we rely on computers or software too much and Al answers with a firm yes. We bring up some topical examples where systems have failed and how people deal with the outcome, or don’t as the case most often is. And we wonder if now, is the time for QR codes to shine?
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Easy-to-follow social media tips and strategy to get noticed by the right people for the right reasons. Available for iPhone, iPad and Mac for £9.99. Or get it free by subscribing to our email newsletter at the bottom of this web page.
I’m a Paranoid Optimist – Episode of Download podcast with good discussion of how websites and web services make money, and building communities on the internet.
If you’d like the opportunity to have an advert for your product or service read out on our podcast, for FREE! Simply tweet what you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes. Here’s an example:
‘Sick of writing boring blog posts? Try Wordbirdy.com #podvert @RatherInventive’
First come, first served. So get your tweets in early.
Easy-to-follow social media tips and strategy to get noticed by the right people for the right reasons. Available for iPhone, iPad and Mac for £9.99. Or get it free by subscribing to our email newsletter at the bottom of this web page.
Music recommendations from social media: Anjunadeep (Ben’s, great music for when you are in ‘the zone’), little tropical house chill out to Fleetwood Mac to Puccini (Kate, “an eclectic mix and something for every occasion!”), Banging house (Simon, “it gets me focused”), Bullet for my valentine/Slipknot through to Ludovico Einaudi (Annette,”Nothing like a banging beat to get work moving”)
If you’d like the opportunity to have an advert for your product or service read out on our podcast, for FREE! Simply tweet what you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes. Here’s an example:
‘Sick of writing boring blog posts? Try Wordbirdy.com #podvert @RatherInventive’
First come, first served. So get your tweets in early.
Easy-to-follow social media tips and strategy to get noticed by the right people for the right reasons. Available for iPhone, iPad and Mac for £9.99. Or get it free by subscribing to our email newsletter at the bottom of this web page.
If you’d like the opportunity to have an advert for your product or service read out on our podcast, for FREE! Simply tweet what you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes. Here’s an example:
‘Sick of writing boring blog posts? Try Wordbirdy.com #podvert @RatherInventive’
First come, first served. So get your tweets in early.
Ben shares highlights from speakers and topics that stood out for him at the WXG Web Conference in Guildford and Al talks about getting more sleep and why people are better than robots.
Easy-to-follow social media tips and strategy to get noticed by the right people for the right reasons. Available for iPhone, iPad and Mac for £9.99. Or get it free by subscribing to our email newsletter at the bottom of this web page.
Show notes
Web Expo Guildford – A conference with inspirational speakers from the creative and technical industries
Buyer’s remorse – ‘is the sense of regret after having made a purchase.’
WXG speaker: Steve Bartlett – Multiple message from different sources can improve chance of conversion, Make people feel something positive or negative
WXG speaker: Conor Ward – User testing: ‘Look at people’s behaviour not what they say
PODVERT: Rethink Printing – Save money on Ink and Toner and make printing fun again with a hassle free managed printer from Rethink
WXG speaker: Guy Armitage – How not to be replaced by AI: Understanding over remembering, cognitive over manual, agility over routine, story telling over information
If you’d like the opportunity to have an advert for your product or service read out on our podcast, for FREE! Simply tweet what you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes. Here’s an example:
‘Sick of writing boring blog posts? Try Wordbirdy.com #podvert @RatherInventive’
First come, first served. So get your tweets in early.
Social media trainer Jonathan Pollinger joins Al and Ben to share some of his bold predictions for 2017 such as zero reach posts, Instagram shopping and live video.
Jon Johnson, organisation development guru, joins Ben and Al to welcome in 2017 by covering topics such as the difference between advertising and marketing, planning ahead and the important of trust when making a purchasing decision.
Al and I are joined by copywriter and blogger Catherine Every as we discuss who should write your websites copy and what you need to include to make it search engine friendly.
Ben talks with Al about building his office, whether infographics are helpful, the best way to embed a video on a website and how to protect against WordPress hacks.
Episode sponsored by Ticked Off
Your internet marketing checklist, free 30-day trial, no credit card needed – Sign up today at ticked-off.com.
Security plugin recommendations in our Protect your website article. Part of our#Love Your Site articles on how to maintain and develop your WordPress website.
Ben, Jon, Nick, Alex on Haybluff
Thanks for listening – If you have any questions or feedback, head over to our contact page where you can call, email or Tweet at us anytime you like.
