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Get your ducks in a row for 2018
/ Ben Kinnaird
What to review when planning your marketing
I’ve created a video to share 5 things you should be reviewing as part of your marketing plan for 2018.
Did you find the video helpful? What are your 5 most crucial marketing concerns?
1. Review the previous year
Think about what worked well, can you do this again and ditch anything that doesn’t work.
What are your objectives for next year? More sales? New products or more family time
Incorporate the good ideas back into plan
2. Review your marketing website
You should regularly be reviewing the content on your site to make it easier for more people to get in touch or buy from you.
Is it easy for a visitor to find out what you do or how a product can benefit them?
Are the contact details available?
Are you asking people to get in touch or buy from you? If not why not
Are there any projects or clients you’re proud of that aren’t on the site
If you don’t have cookie and privacy policies on your site. If you don’t you can buy them from places like contractstore.com
Make sure your website is backed up and if it’s WordPress, updated regularly
3. Review your social and blog efforts
Which social networks give you most likes, shares or conversation? Focus your efforts on those
Are your social profiles up to date. Visit each one and make sure the bio description, profile and header images at correct and consistent
Are you providing customers with answers to common questions? Think back to previous customer questions and create blog articles from your answers or use tools such as answerthepublic.com to help generate ideas, then write about them.
Can you create a short video to explain your service benefits or how a product works? Ask customers for short testimonials when you next see them or hold an interview over Skype.
4. Review your ad campaigns
Are you getting the return you expect? How do you measure this?
Decide on an objective, such as the number of visits to your contact page or product purchases, then monitor these along with your costs. Ideally, you want to know how much money it costs to generate single lead or sale. For example, this could be your monthly ad spend divided by number of leads you receive each month
Remember to review and focus on the best performing adverts. Which ones generated a great conversation on Facebook or which keywords on Google gave you the most conversions on your website.
5. look into GDPR
The General Data Protection Regulation will come unto force at the end of May next year and will impact all businesses that hold any personal information, even on their employees!
If you’ve not looked into this yet then I recommend listening to our interview with Rebecca from Kidwells Law and Jeremy, a data security specialist to find out more.
Just search for Rather Inventive GDPR interview on Google
Thanks for listening and if you need any help with your website, blog, video production or social media, in fact, anything to do with online marketing you can visit ratherinventive.com/contact
Image Credit: Rubber Duck by Quang Nguyen
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