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Category: Marketing

IMC63: Google SEO Case Study

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We are joined by Abi Unwin (Abigail Jane Coaching) who will shared her journey into SEO. Earlier this year she attended one of Ben’s introductory SEO workshop and managed to boost her website Google Ranking ‘from page 15 to page 1 in under a month!’ and gained more sales.

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IMC62: The Second Phase of Our SEO Audit

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SEO expert Chris Richards (Utterly Digital) returns to guide us through phase two of our SEO audit. After completing the suggestions he recommended earlier this year we will see how these improvements have impacted the site and look at the next steps to help us build more traffic and gain more sales.

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How to create a Bulletproof Marketing Strategy – Workshop Series

If you aren’t getting the website traffic you want; join us on our Bulletproof Marketing Strategy workshop series. Across six, thirty minute sessions you’ll learn how online marketing impacts your business’s growth, gain tactics for attracting more of your ideal customers, learn how to create powerful marketing messages and understand how to find out what’s working.

Please register your interest on the form below to receive more information.

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IMC49: Perfect PR Marketing

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

PR marketing is a great way to increase brand visibility, website traffic and is also a key element for SEO. In this webinar Heidi Chamberlain-Jones shares her method on how to perfect your PR marketing strategy including how to build relationships with key journalists.

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How personalisation can accelerate your business marketing

Another example why making the effort to personalise your marketing can help make you stand out against your competitors.

Boasting a growing loyalty membership and subscription base, Pets at Home is investing significantly in personalisation in a bid to boost its marketing effectiveness.

During the past six months, Pets at Home has launched over 300 targeted marketing campaigns and claims to have experienced a threefold increase in “supplier-driven communications”, improving response rates and marketing efficacy.

Manny Pham, Marketing Week

IMC Podcast #36: Why you should be doing customer testimonials

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Ben & Clare discuss why every business should be gathering video customer testimonials.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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IMC Podcast #35: Content & Blogging Strategy

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Ben shares his method for developing a blog content strategy and the best ways to get your website found online.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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IMC Podcast #34: Cold calling & nurturing the marketing funnel

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Martin Dugan from Double Tap Marketing shares his approach with Ben on how he manages outbound marketing, cold calling through to nurting the outcomes.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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IMC Podcast #32: Problem Solving with Ben Everard

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Ben speaks with Ben Everard on his approach to problem solving and the steps he uses to overcome them.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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IMC Podcast #31: Claire Dorés mindset & business goals

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Ben talks to Claire Doré, a life coach about her tips on reprogramming your mindset and achieving your goals.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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How the value of marketing has taken centre stage

Forrester’s report emerges alongside the ongoing debate on balancing the role of short-term direct response activity and long-term brand-building. Increasingly, the tendency to use short-term online metrics as primary performance measures will have implications for long-term brand success, as Mark Ritson’s recent article warns, with brand building techniques historically more intangible to measure and challenging to link to conversion.

‘If you look for returns from your marketing on a 12 month or shorter time scale, you will inevitably undervalue long-term brand building and move too much of your marketing investment into shorter-term tactical fare. This will result in superior ROI initially, but two very different stories will emerge over the next five years.’

Marketing Week, How the value of marketing has taken centre stage

The next 12 months is going to be interesting as marketers will held more accountable to justify and prove short and long-term effects of their campaigns.

IMC Podcast #30: Marketing Magic with Rod Hande

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Ben speaks with Rod Hande, an up and coming magician on what marketing methods he uses to promote his business. Rod also does his first video conference magic trick!

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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IMC Podcast #29: The ultimate guide to proof reading content

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Ben share’s his ultimate guide to proof reading marketing content in ten achieveable steps.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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IMC Podcast #28: The benefits of influencer marketing

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I am joined by Shayna Rattler a leading expert in corporate sponsorship and influencer marketing to discuss how this could benefit your business.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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Roger Britton, Community, First Website Testimonial

Roger Britton from Community First shares his thoughts and feedback on how Rather Inventive helped and delivered in making his new website.

👋 If you found this testimonial inspiring join my Marketing Club to receive regular tips and advice on marketing, video and the web. Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/


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IMC Podcast #27: The reasons why you should be doing video testimonials

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I am joined by Clare to discuss the reasons why you should be making video testimonials and how your business will benefit by them.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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