Category: Marketing

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The deadline to moving over to GA4 is looming. In this webinar learn how to transition to GA4, track visitors and log conversions within the new Google Analytics software.

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Unlock the power of keyword research with Google Keyword Planner. Google Keyword Planner is a free tool that allows you to research keywords and find the most relevant to your business. This tool is essential for search engine optimisation (SEO) and can help you to improve your website’s visibility in search engine results pages (SERPs). Here’s a step-by-step guide on how to use Google Keyword Planner.

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Track your keyword positions in Google search results with Google Search Console. Google Search Console is a free tool that provides insights into how your website appears in Google search results. One of the key features of Google Search Console is the ability to track keyword positions. Here’s a step-by-step guide on how to find keyword positions in Google Search Console.

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Maximise your website’s visibility in search results with optimised title tags. A title tag is an HTML element that briefly describes the content on a webpage. It’s an essential factor in search engine optimisation (SEO) and can significantly impact your website’s visibility and click-through rate (CTR) in search results. Here’s a step-by-step guide to understanding a title tag and the best practices for optimising it.

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Create a professional LinkedIn profile and connect with others in your industry. With LinkedIn, you can connect with other professionals, showcase your skills and experience, and find new opportunities for career growth whether a recent graduate or an experienced professional, creating a LinkedIn account is a great way to build your professional network and establish yourself as a thought leader.

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Add or claim your business listing on Google My Business to increase visibility and improve your online presence. Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps. By adding or claiming your business listing on Google My Business, you can control the information that appears about your business, respond to customer reviews, and increase your visibility to potential customers.

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Creating a website that is friendly to both users and search engines can help you rank higher in search results and drive more traffic to your website. Here’s a step-by-step guide on how to create a Google-friendly site.

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Having a website for your business or personal use has specific legal responsibilities. To ensure that your website complies with the law, here’s a step-by-step guide on what your website needs to be legal.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Ben is joined by Heidi Chamberlain-Jones from Minx Media to discuss the power of using persuasive words within your marketing and how they can be used as the tipping point to generate more sales.

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Google Analytics provides a wealth of data about your website performance, but it’s essential to be able to share that data with others. So here’s a step-by-step guide on how to export and share reports on Google Analytics.

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Google My Business is a powerful tool, but it is just one part of your online presence. It would help if you also considered setting up social media profiles and optimising your website for search engines to increase your online visibility even further. Google My Business is a free tool provided by Google that allows businesses to manage their online presence on Google, including search and maps. It is a great way to improve visibility, attract new customers, and increase online credibility. This article will take you through setting up a Google My Business account.

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Getting your website on Google Search is an important step in making your website discoverable to your target audience. Here’s a step-by-step guide on how to get your website on Google Search.

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In this month’s Grab Bag webinar Ben and Clare dive into the do’s and don’ts of how to source and use images online.

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Backing up your WordPress website is essential to protecting your website from data loss. Here’s a step-by-step guide on how to back up a WordPress website.

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Keywords are crucial in Search Engine Optimization (SEO) and can help you rank higher in search engine results pages (SERPs). Here’s a step-by-step guide on keywords and their importance for SEO.

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Ben and Clare are joined by Dave Hargest (Selmach Machinery) and Jack McCaughtrie (Core Tree) to discuss the impact AI chatbots are already having on marketing.

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Google Analytics is a powerful tool for tracking website traffic and understanding user behaviour. Here’s a step-by-step guide on how to set up Google Analytics on your website.

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Google Search Console is a free tool allowing you to monitor and maintain your website’s presence in search results. Here’s a step-by-step guide on how to sign in to Google Search Console.

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A slow website can be frustrating for visitors and can impact your website’s search engine rankings. So here’s a step-by-step guide on how to speed up your WordPress website.

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We open the club and invite two guest members Barnaby Tompkins (Coltswold Hound) and Alison Creighton (Doodle Dogs) to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.

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Google Analytics is a powerful tool for tracking website traffic and understanding user behaviour. Here’s a step-by-step guide on how to use Google Analytics to improve your website performance.

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Google is one of the largest tech companies in the world and offers a range of services, including email (Gmail), online storage (Google Drive), and much more. To access these services, you need a Google account. Here’s a step-by-step guide on how to create a Google account.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Ben shares tips and ideas on how to feel more in control of your work, emails and tasks. From apps and systems, to changing your mindset, Ben covers the core concepts he uses every day.

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From the Daily Difference email over on The Carbon Almanac. Signup here.

Don’t by crap to give away and don’t accept crap that is given to you – from a business at least, you might have to be more diplomatic if it’s from a friend – Individually we can make a difference. I’m a big fan of giving brownies.

We open the club and invite two guest members to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.

This is a fantastic session where you can sit in the wings and glean ideas for your own website! This month we are joined by Jo Biggadike (The Ambling Press Printmaker) and Ruth Twiggs & Jon Parsons (The Cotswold Cabin Company)

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