Category: Marketing

If you’re concerned that your website isn’t ranking high enough on Google, then the solution could be link-building.

Backlinks are like digital referrals. When a website links to your brand or content, it’s like a friend or colleague recommending your business to their network. It’s essentially an endorsement or a vote of confidence from the linked website. And the more websites that recommend you, the more new audiences and potential customers you’ll reach because the better your website is likely to rank in search results.

Search engines view backlinks as indicators of a website’s credibility and relevance.
The higher the quality of the backlink from reputable sources such as industry experts, the higher your search rankings, which will drive organic traffic to your site and make it more visible to potential customers. They also help establish relationships between businesses and build the authority of your website domain.

“If you want something stuck in someone’s head, put it in a sequence of three.”
— Brian Clark, Copyblogger

This month, we turn our focus to landing pages, dissecting their strengths and weaknesses. We review how easy they are to access, and navigate, and evaluate whether their designs are visually compelling.

Join us as we dissect various websites, analysing their design, functionality, and user experience. From assessing navigation structures to evaluating content clarity, we’ll provide invaluable insights into optimising online platforms for maximum impact.

In recognising that a website can go beyond the standard, typical format, we dive into the realm of unconventional websites and review innovative designs challenging norms and discuss their potential drawbacks.

Shifting our focus we look at homepage banner images, we’ll scrutinise their effectiveness, utilisation of space, and the array of styles available, turning the spotlight onto major brand websites for a comprehensive review of the good, the bad, and the ugly.

Join us as we look at ways to make your business grow by envisioning a transformative journey that aims to make your enterprise 10 times greater.

Attention all small business owners eager to harness the transformative power of AI for your enterprise and expand your network—join us we delve into the realm of AI chatbots and their potential to revolutionize your business.

Explore the impact of Artificial Intelligence (AI) on marketing. Learn how AI technologies are reshaping data analysis, enhancing customer experiences, and transforming digital campaigns.

Join us and five of our trusty clients (Jonathan Pollinger, Catherine Every, Angharad Wrigley, Aaron Carrington and Libby Windle) as we experimented with an AI generated script on the benefits of marketing your business.

We are joined by Jack McCaughtrie (Core Tree) to discuss why case studies are an effective way to capture the attention of buyers in your industry, help build brand awareness and let your customers sell your products for you.

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Ben teams up with Heidi Chamberlain-Jones of Minx Media to explore the impactful use of persuasive language in marketing, revealing its potential as the decisive factor in driving increased sales.

Join Ben as he leads you through the process of comprehending and analysing your YouTube statistics. Unlock the power of your data and make informed decisions to fuel your channel’s success.

Ben takes the hot seat as Granger Forson interviews him on BizSmart Gloucestershire, the radio station dedicated to providing businesses with expert advice for shaping their success. Listen to gain insights from Ben’s professional perspective.

Join Ben as he guides you through the process of creating remarkable Instagram Reels. He’ll help you get started by sharing valuable insights and ideas for content that will captivate your audience.

Dan Andrews from Scribey Sense joined a recent Cool Ventures workshop on ‘AI in Business’ and distilled it into useful ‘Cliffs Notes’. Amazing! Thanks Dan.

If you need a complex subject (like AI) distilling into visual simplicity, you should look him up.

In the spirit of AI and summarisation I asked Chat GPT4 to summarise his image.

The image is a colorful and creative infographic that seems to be aimed at small business owners, providing insights into the utilization of AI (Artificial Intelligence). It presents information in a casual and engaging manner, with various sections such as “Think of AI like an Assistant,” “Pro’s & Cons,” “What’s This Mean For Creatives?” and “Tips.”

1. Think of AI like an Assistant: This section emphasizes that AI can help unblock obstacles, encouraging getting started with coding to accelerate one’s ideas.
2. Pro’s & Cons: It warns the users to beware as AI might make stuff up, suggesting it’s great for outlines but needs human intervention for refinement.
3. What’s This Mean For Creatives?: It addresses creatives specifically, advising them to ingest their work into the AI, but also highlighting that AI needs substantial hardware support. It also touches upon logo design, suggesting that a human designer is essential to finish up or improve the start made by the AI.
4. Tips: Various tips are provided, such as always reviewing the outputs, being specific with commands, and experimenting.

Throughout the infographic, there are playful illustrations and visuals to make the content more digestible and engaging.

Image © Dan Andrews for Scribey Sense

Ben shares the benefits of using video in your email marketing with Loom. Loom is a video messaging tool that helps you get your message across through instantly shareable videos.

In ligHow is your business carbon reduction plan? Not sure where to start or what else you can do improve it? Then join us as we talk to Adam Bastock (Small99) who shares clear, simple actions to be more sustainable within your industry. 

In light of recent AI advancements I want to revisit a discussion from 2021 where I chaired a discussion on the shifting landscape of marketing with Nicky Ayers (Ecl-ips CCTV), Catherine Every (Pippin Copywriting) and Jon Johnson (Mountain Perspective). We looked at challenges that could impact on our strategies for lead generation. It’s interesting to see how little these have impacted us in the last 2 years but will probably see slower change over the long term. 

Last year, Claire Walmsley-Moss presented valuable insights on making business marketing environmentally friendly and sustainable, highlighting ways to raise awareness of our environmental impact and offering positive ideas for enhancing and future-proofing our businesses.

Can you believe we have done 100 IMC marketing webinars? Join us and five of our trusty clients (Jonathan Pollinger, Catherine Every, Angharad Wrigley, Aaron Carrington and Libby Windle) as we experimented with an AI generated script on the benefits of marketing your business.

Ben is joined by Kyla (Copy Café) to discuss the importance of good copy and how writing with personality can affect your brand.

Ben is joined by Paul Watson who helps companies ignite their potential by transforming processes & systems to empower people and enhance business performance.

Join Ben as he introduces you on how to generate remarkable instagram reels. Walking through the steps on where to start and sharing ideas on what content you can create and share.