Category: Marketing

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Join Ben as he leads you through the process of comprehending and analysing your YouTube statistics. Unlock the power of your data and make informed decisions to fuel your channel’s success.

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Ben takes the hot seat as Granger Forson interviews him on BizSmart Gloucestershire, the radio station dedicated to providing businesses with expert advice for shaping their success. Listen to gain insights from Ben’s professional perspective.

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Join Ben as he guides you through the process of creating remarkable Instagram Reels. He’ll help you get started by sharing valuable insights and ideas for content that will captivate your audience.

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Dan Andrews from Scribey Sense joined a recent Cool Ventures workshop on ‘AI in Business’ and distilled it into useful ‘Cliffs Notes’. Amazing! Thanks Dan.

If you need a complex subject (like AI) distilling into visual simplicity, you should look him up.

In the spirit of AI and summarisation I asked Chat GPT4 to summarise his image.

The image is a colorful and creative infographic that seems to be aimed at small business owners, providing insights into the utilization of AI (Artificial Intelligence). It presents information in a casual and engaging manner, with various sections such as “Think of AI like an Assistant,” “Pro’s & Cons,” “What’s This Mean For Creatives?” and “Tips.”

1. Think of AI like an Assistant: This section emphasizes that AI can help unblock obstacles, encouraging getting started with coding to accelerate one’s ideas.
2. Pro’s & Cons: It warns the users to beware as AI might make stuff up, suggesting it’s great for outlines but needs human intervention for refinement.
3. What’s This Mean For Creatives?: It addresses creatives specifically, advising them to ingest their work into the AI, but also highlighting that AI needs substantial hardware support. It also touches upon logo design, suggesting that a human designer is essential to finish up or improve the start made by the AI.
4. Tips: Various tips are provided, such as always reviewing the outputs, being specific with commands, and experimenting.

Throughout the infographic, there are playful illustrations and visuals to make the content more digestible and engaging.

Image © Dan Andrews for Scribey Sense

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Ben shares the benefits of using video in your email marketing with Loom. Loom is a video messaging tool that helps you get your message across through instantly shareable videos.

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In ligHow is your business carbon reduction plan? Not sure where to start or what else you can do improve it? Then join us as we talk to Adam Bastock (Small99) who shares clear, simple actions to be more sustainable within your industry. 

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

In light of recent AI advancements I want to revisit a discussion from 2021 where I chaired a discussion on the shifting landscape of marketing with Nicky Ayers (Ecl-ips CCTV), Catherine Every (Pippin Copywriting) and Jon Johnson (Mountain Perspective). We looked at challenges that could impact on our strategies for lead generation. It’s interesting to see how little these have impacted us in the last 2 years but will probably see slower change over the long term. 

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Last year, Claire Walmsley-Moss presented valuable insights on making business marketing environmentally friendly and sustainable, highlighting ways to raise awareness of our environmental impact and offering positive ideas for enhancing and future-proofing our businesses.

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Can you believe we have done 100 IMC marketing webinars? Join us and five of our trusty clients (Jonathan Pollinger, Catherine Every, Angharad Wrigley, Aaron Carrington and Libby Windle) as we experimented with an AI generated script on the benefits of marketing your business.

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Ben demonstrates how easy it is to make an engaging presentation with Keynote. From the initial setup through to tips on how to truely capture your audience’s attention.

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Ben is joined by Kyla (Copy Café) to discuss the importance of good copy and how writing with personality can affect your brand.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Ben is joined by Paul Watson who helps companies ignite their potential by transforming processes & systems to empower people and enhance business performance.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Join Ben as he introduces you on how to generate remarkable instagram reels. Walking through the steps on where to start and sharing ideas on what content you can create and share.

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Start optimising your website for search engines with this 8-step SEO guide. Research keywords, optimise content, make your website mobile-friendly, choose a fast host, use a simple design, create a sitemap, get backlinks, and monitor your website’s performance.

Search Engine Optimisation (SEO) is improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in a search engine’s results. Here’s a step-by-step guide on how to get started with SEO.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

The deadline to moving over to GA4 is looming. In this webinar learn how to transition to GA4, track visitors and log conversions within the new Google Analytics software.

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Unlock the power of keyword research with Google Keyword Planner. Google Keyword Planner is a free tool that allows you to research keywords and find the most relevant to your business. This tool is essential for search engine optimisation (SEO) and can help you to improve your website’s visibility in search engine results pages (SERPs). Here’s a step-by-step guide on how to use Google Keyword Planner.

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Track your keyword positions in Google search results with Google Search Console. Google Search Console is a free tool that provides insights into how your website appears in Google search results. One of the key features of Google Search Console is the ability to track keyword positions. Here’s a step-by-step guide on how to find keyword positions in Google Search Console.

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Maximise your website’s visibility in search results with optimised title tags. A title tag is an HTML element that briefly describes the content on a webpage. It’s an essential factor in search engine optimisation (SEO) and can significantly impact your website’s visibility and click-through rate (CTR) in search results. Here’s a step-by-step guide to understanding a title tag and the best practices for optimising it.

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Create a professional LinkedIn profile and connect with others in your industry. With LinkedIn, you can connect with other professionals, showcase your skills and experience, and find new opportunities for career growth whether a recent graduate or an experienced professional, creating a LinkedIn account is a great way to build your professional network and establish yourself as a thought leader.

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Add or claim your business listing on Google My Business to increase visibility and improve your online presence. Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps. By adding or claiming your business listing on Google My Business, you can control the information that appears about your business, respond to customer reviews, and increase your visibility to potential customers.

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Creating a website that is friendly to both users and search engines can help you rank higher in search results and drive more traffic to your website. Here’s a step-by-step guide on how to create a Google-friendly site.

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Having a website for your business or personal use has specific legal responsibilities. To ensure that your website complies with the law, here’s a step-by-step guide on what your website needs to be legal.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Ben is joined by Heidi Chamberlain-Jones from Minx Media to discuss the power of using persuasive words within your marketing and how they can be used as the tipping point to generate more sales.

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Google Analytics provides a wealth of data about your website performance, but it’s essential to be able to share that data with others. So here’s a step-by-step guide on how to export and share reports on Google Analytics.

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Google My Business is a powerful tool, but it is just one part of your online presence. It would help if you also considered setting up social media profiles and optimising your website for search engines to increase your online visibility even further. Google My Business is a free tool provided by Google that allows businesses to manage their online presence on Google, including search and maps. It is a great way to improve visibility, attract new customers, and increase online credibility. This article will take you through setting up a Google My Business account.

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