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IMC119: What is AI?

Explore the impact of Artificial Intelligence (AI) on marketing. Learn how AI technologies are reshaping data analysis, enhancing customer experiences, and transforming digital campaigns.


What is AI Introduction

What is an AI chatbot

  • Not really artificial intelligence
  • Chat is an easy way to interact with the program

Let’s ask ChatGBT to describe itself

[ChatGBT is an] “AI language model trained to generate human-like text based on the input it receives. It uses deep learning algorithms to analyse and understand language patterns, enabling it to produce coherent and relevant responses to questions or prompts.

ChatGPT can be used in a variety of applications, including natural language processing, language translation, and content creation.”

ChatGPT Open AI

Different AI available

1 Million Subscribers

In 5 days of being publically released Open AI got one million subscribers. Netflix took 3.5years to get the equivelent and that was deemed as fast moving to give it some comparison.

How a Large Language Model (LLM) works

How AI can impact your business

  • Brainstorming ideas
  • Generating text variations
  • Writing email replies
  • Writing Google Ads
  • Summarising content
  • Writing content from bullet points
  • Recipe ideas
  • Explaining concepts
  • Writing how to guides
  • Writing code
  • Writing a play

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