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Category: Pro Content

IMC76 Live Festive Quiz Showdown

For the final IMC episode of this year we thought we would do something a bit different and hosted a live festive quiz show down. Join us and five of our members as they battle through our general knowledge, creative and interative activities to win a tasty prize…

IMC73: Open Club Marketing Review

We open the club and invite two guest members to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.

This is a fantastic session where you can sit in the wings and glean ideas for your own website! This month we are joined by Jo Biggadike (The Ambling Press Printmaker) and Ruth Twiggs & Jon Parsons (The Cotswold Cabin Company)

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IMC63: Google SEO Case Study

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

We are joined by Abi Unwin (Abigail Jane Coaching) who will shared her journey into SEO. Earlier this year she attended one of Ben’s introductory SEO workshop and managed to boost her website Google Ranking ‘from page 15 to page 1 in under a month!’ and gained more sales.

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IMC62: The Second Phase of Our SEO Audit

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

SEO expert Chris Richards (Utterly Digital) returns to guide us through phase two of our SEO audit. After completing the suggestions he recommended earlier this year we will see how these improvements have impacted the site and look at the next steps to help us build more traffic and gain more sales.

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IMC57: A World Without Email

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Ben was joined by Alex Coppock (Communion Architects) to discuss the path back to sanity in which Cal Newport’s book: A world Without Email offers a variety of road-tested practices to help us escape the tyranny of our inboxes in order to achieve a calmer, more intentional, and productive working life.

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Recommended Marketing Tools, Apps and Resources

Everything listed is free unless otherwise specified. If you find an app, tool or website that you cannot live without share it with us.

Image, video and audio sourcing

  • Pexels – Free commercial images
  • Pixabay – Free commercial images, illustrations and video
  • Flickr – Free images, commercially available, check the license!
  • Envato Elements – Photos, graphics, video and audio assets for under £12 a month
  • Giphy – Animated graphic images, may not be able to use commercially
  • Inventive People – Photos sourcing for a website or social post (£20 for three images)
  • YouTube Thumbnail Grabber – Paste in a YouTube link, get the video thumbnail images!

Graphic and image creation and processing

  • Pixlr X – Online image editor
  • Canva.com – Online image editor and layout. Great for making social graphics
  • Pixelmator – Very useful and fast image editor, macOS only
  • Imageoptim – Image compressor, macOS only
  • Imagify – Online image compressor and WordPress plugin
  • Retrobatch – £49, multi-image processor
  • Digital Colour Meter – Handy colour picker, macOS only

Document editing

  • PDF Candy – Online PDF metadata editor, compression and a number of PDF tools
  • ExSqueeze it – Drag and drop desktop PDF compression tool, macOS only (£3 apx)
  • tableconvert.com – Website to convert tabular data or an uploaded CSV to HTML, JSON or other text formats
  • typosaur.us – Website spelling checker

Video creation

  • Promo.com (£39/mo)
  • Any Video Converter – Youtube video downloader
  • Simon Says – Video transcription 10p/min
  • Shotcut – Video editing software, macOS/Windows
  • Inventive People – Video production and editing resources (from £50)
  • Be.Live – Live video streaming to Facebook, YouTube and Twitter (free and paid plans)
  • Loom – Send video in your emails. I use this to send video alongside my proposals (free and paid plans)

Copywriting

Marketing support

  • Ticked off – Marketing resources, advice and guidelines in a simple, step by step process.
  • Inventive People – Workshops and support calls (from £50)
  • Mail-tester.com – Email and newsletter deliverability tester

Tracking

Business listings and reviews

  • Google My Business (GMB) – Free business profile is usually shown at the top of a local search result
  • SayHola – A simple way to collect and manage customer reviews
  • Inventive People – Local SEO optimisation (£349)

Search Engine Optimisation (SEO) keyword research

  • Text Optimizer – Find additional related words to add to your content
  • Textrazer – Check how ‘on topic’ your web content is. Use the demo to copy on your own text
  • Google Trends – Simple keyword volume and trend tool
  • Soovle – Keyword research tool with relevant keywords from Google, Yahoo, Bing, Youtube, Wikipedia, Amazon, and Answers.com. Just place the keyword you wish to check on the search bar and it will show the results of relevant keywords.
  • Ubersuggest – This keyword suggestion tool helps you get a lot of keyword ideas which covers your keyword + terms from A to Z
  • Word tracker – Display a list of 100 keywords. You may need to create an account though.
  • Google Keyword Planner – Extensive keyword volume and trend tool. You may need a Google Ad account
  • Inventive People – Optimisation reports, keyword analysis support calls (from £35)

Hacking prevention and cure

Hosting

Ecommerce

  • World Postal code – Postcode lists for each country and county. Handy to create custom shipping zones