IMC94: Google Analytics GA4 Walkthrough Reminder
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The deadline to moving over to GA4 is looming. In this webinar learn how to transition to GA4, track visitors and log conversions within the new Google Analytics software.
(more…)IMC93 Campaign Monitor Walkthrough
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Ben demonstrates the benefits of using Campaign Monitor to manage your email campaign in this live walkthrough.
(more…)IMC92 Challenges of Product Pricing
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Ben is joined by Kate (Journey in Style) and Dan (Dan Barker Studios) to discuss how these two businesses have negociated the challenges of product pricing.
(more…)IMC91 Grab Bag: Creating Social Media Content

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Ben is joined by club member Ishia (Spaces & Places) and Mark (Kyeburn) to discuss how to manage and generate social media content to drive more traffic and sales.
(more…)IMC90 Hacking your website with HTML & CSS
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Ben takes you behind the scenes on your WordPress website and demonstrates how you can tweak your site with these HTML & CSS short code tricks.
(more…)IMC89 Open Club Website Review
We open the club and invite club member Nancy Bell (Campagna Collections) to have a website & marketing review where Ben shares SEO tips, content ideas and different ways they can draw more traffic to their website.
(more…)IMC88 How to set up a Facebook Ad campaign
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Social media marketing expert Jack McCaughtrie (Core Tree) demonstrates how to set up a Facebook Ad Campaign and share his advice on how to get the most out of your boosted posts.
(more…)IMC87 The Power of Persuasive Words
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Ben is joined by Heidi Chamberlain-Jones from Minx Media to discuss the power of using persuasive words within your marketing and how they can be used as the tipping point to generate more sales.
(more…)IMC86 Grab Bag: Using Images Online
In this month’s Grab Bag webinar Ben and Clare dive into the do’s and don’ts of how to source and use images online.
(more…)IMC85 Working with a Professional Photographer
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Ben is joined by Herefordshire based photographer and videographer, Dan Barker from Dan Barker Studios to discuss why it is important to work with a professional photographer when marketing your business.
(more…)IMC84 AI Chatbots Impact on Marketing
Ben and Clare are joined by Dave Hargest (Selmach Machinery) and Jack McCaughtrie (Core Tree) to discuss the impact AI chatbots are already having on marketing.
(more…)IMC83 Mailchimp Walkthrough
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Ben demonstrates the benefits of using Mailchimp to manage your email campaigns and engage your audience in this live walkthrough.
(more…)IMC82 Open Club Website & Marketing Review
We open the club and invite two guest members Barnaby Tompkins (Coltswold Hound) and Alison Creighton (Doodle Dogs) to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.
(more…)IMC81 Email Marketing Essentials
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Ben shares tips and advice on how to be more successful with your email marketing campaign and how to develop an effective email funnel.
(more…)IMC80 Generate Social Content with YouTube Shorts
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Join Ben and Clare as they demonstrate hot to create social media content using the YouTube Shorts app and how this can help with engagement and SEO.
(more…)IMC79 Creating remarkable video content
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Ben shares a range of different ideas on how to create memorable video content that engages your customers.
(more…)IMC78: Grab Bag SEO Marketing Questions
Ben and Clare are put in the hot seat as they answer SEO Marketing questions! From findiing out how to find your Keywords to trying out Open AI to generate website content.
(more…)IMC77 Video Marketing with Dan Barker
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Ben is joined by Dan Barker from Dan Barker Studios in Herefordshire to discuss how to use video in your business marketing.
(more…)IMC76 Live Festive Quiz Showdown
For the final IMC episode of this year we thought we would do something a bit different and hosted a live festive quiz show down. Join us and five of our members as they battle through our general knowledge, creative and interative activities to win a tasty prize…
IMC75 Building multi step lead forms in Ninja Forms
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Ben demonstrates the benefits of using a Ninja forms multi step lead form to help funnel your sales.
(more…)IMC74: How to improve your productivity at work
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Ben shares tips and ideas on how to feel more in control of your work, emails and tasks. From apps and systems, to changing your mindset, Ben covers the core concepts he uses every day.
(more…)IMC73: Open Club Marketing Review
We open the club and invite two guest members to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.
This is a fantastic session where you can sit in the wings and glean ideas for your own website! This month we are joined by Jo Biggadike (The Ambling Press Printmaker) and Ruth Twiggs & Jon Parsons (The Cotswold Cabin Company)
(more…)IMC72: The Carbon Almanac. It’s not to late to make a difference
We were joined by Paige NeJame who shared the journey behind, The Carbon Almanac. This book provides a powerful tool to help us create change, right here and right now and be greener with our marketing. When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.
(more…)IMC71: Top WordPress plugins for site speed, SEO and more
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Ben shares a look at his WordPress plugin folder to share which plugins he uses every day plus some new ones he’s testing out.
(more…)IMC70: Creating an Agri business Youtube Channel
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We are joined by Nigel Smith who will share how he has built a following on his Youtube in just a few months with almost 2.5k subscribers already tuned in.
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