IMC127: Focus On: Communication Methods
Join us as we dissect various websites, analysing their design, functionality, and user experience. From assessing navigation structures to evaluating content clarity, we’ll provide invaluable insights into optimising online platforms for maximum impact.
(more…)IMC126: Focus On: Unconventional Websites
In recognising that a website can go beyond the standard, typical format, we dive into the realm of unconventional websites and review innovative designs challenging norms and discuss their potential drawbacks.
(more…)IMC125 WordPress Walkthrough Code Snippet Plugin
Ben provides a step-by-step walkthrough of the WP Code Snippets plugin, demonstrating its functionality and showcasing how users can leverage this tool to easily manage and implement custom code snippets within their WordPress websites.
(more…)IMC124 Youtube SEO
Ben demonstrates how to optimise videos and your YouTube channels for SEO, offering practical insights and techniques to maximise your reach and improve the discoverability of their videos on the YouTube platform.
(more…)IMC123 Building multi step lead forms in Ninja Forms
Ben demonstrates the benefits of using a Ninja forms multi step lead form to help funnel your sales.
(more…)IMC122: Focus On: Homepage Banners
Shifting our focus we look at homepage banner images, we’ll scrutinise their effectiveness, utilisation of space, and the array of styles available, turning the spotlight onto major brand websites for a comprehensive review of the good, the bad, and the ugly.
(more…)IMC121: Make your business 10x greater
Join us as we look at ways to make your business grow by envisioning a transformative journey that aims to make your enterprise 10 times greater.
(more…)IMC120: Using ChatGPT for Marketing
Attention all small business owners eager to harness the transformative power of AI for your enterprise and expand your network—join us we delve into the realm of AI chatbots and their potential to revolutionize your business.
(more…)IMC119: What is AI?
Explore the impact of Artificial Intelligence (AI) on marketing. Learn how AI technologies are reshaping data analysis, enhancing customer experiences, and transforming digital campaigns.
(more…)IMC118 The Marketing Marvels
Join us and five of our trusty clients (Jonathan Pollinger, Catherine Every, Angharad Wrigley, Aaron Carrington and Libby Windle) as we experimented with an AI generated script on the benefits of marketing your business.
(more…)IMC117 Christmas Quiz Ho-Down!
To wrap up the last IMC episode of the year, we decided to spice things up with a live Christmas Ho-Down Quiz! Come along and join us, along with some of our clients, as we dive into marketing-themed quiz questions, unleash creative catchphrases, and engage in interactive activities. It’s a festive showdown you won’t want to miss!
IMC116: Capture Attention with a Case Study
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We are joined by Jack McCaughtrie (Core Tree) to discuss why case studies are an effective way to capture the attention of buyers in your industry, help build brand awareness and let your customers sell your products for you.
(more…)IMC115 The Power of Persuasive Words
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Ben teams up with Heidi Chamberlain-Jones of Minx Media to explore the impactful use of persuasive language in marketing, revealing its potential as the decisive factor in driving increased sales.
(more…)IMC114: Focus On – Contact Forms
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We shine the spotlight on websites for major brands to review the good, the bad and the ugly. This month we turn our gaze to contact forms, dissecting their strengths and weaknesses. Reviewing how easy they are to find, access and navigate and whether they are visually interesting.
(more…)IMC113: Analysing your Youtube Statistics
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Join Ben as he leads you through the process of comprehending and analysing your YouTube statistics. Unlock the power of your data and make informed decisions to fuel your channel’s success.
(more…)IMC112: BizSmart interviews Ben Kinnaird
Ben takes the hot seat as Granger Forson interviews him on BizSmart Gloucestershire, the radio station dedicated to providing businesses with expert advice for shaping their success. Listen to gain insights from Ben’s professional perspective.
(more…)IMC111: How to make a reel on Instagram
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Join Ben as he guides you through the process of creating remarkable Instagram Reels. He’ll help you get started by sharing valuable insights and ideas for content that will captivate your audience.
(more…)IMC110: Websites Under the Spotlight – Buttons
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We shine the spotlight on websites for major brands and review the good, the bad and the ugly. This month we focus on buttons. How they are used, the colour, size, text how effectively we think they are being used.
(more…)IMC109: Pros and Cons of Tracking Codes
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Join Ben & Jack McCaughtrie as they discuss the benefits and the often overlooked disadvantages of using tracking codes on your website.
(more…)IMC108: The Relevance of Twitter / X
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We called a roundtable discussion on the relevance of Twitter (now known as X) in today’s digital landscape. Does it still have the media sway it used to? And are newcomers to micro-blogging such as Thread and Mastodon going to take over.
(more…)IMC107: Get to grips with your Google Ads Campaign
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Google Ads Expert, Libby Windle (Creative Ads) takes us through how to set up your Google Ads Campaign, plus some top tips on how to make it work effectively!
(more…)IMC106 Open Club Website & Marketing Review
We openned the club and invited Trevor Ray Hart (Trevor Ray Hart Photography) to have a website & marketing review. Ben shares SEO tips, content ideas and different ways they can draw more traffic to his website.
(more…)IMC105: Email Video Marketing with Loom
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Ben shares the benefits of using video in your email marketing with Loom. Loom is a video messaging tool that helps you get your message across through instantly shareable videos.
(more…)IMC104 Create remarkable video content
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Ben shares a range of different ideas on how to create memorable video content that engages your customers.
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