Category: Pro Content

Ben and Clare are put in the hot seat as they answer SEO Marketing questions! From findiing out how to find your Keywords to trying out Open AI to generate website content.

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Ben is joined by Dan Barker from Dan Barker Studios in Herefordshire to discuss how to use video in your business marketing.

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For the final IMC episode of this year we thought we would do something a bit different and hosted a live festive quiz show down. Join us and five of our members as they battle through our general knowledge, creative and interative activities to win a tasty prize…

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Ben demonstrates the benefits of using a Ninja forms multi step lead form to help funnel your sales.

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Ben shares tips and ideas on how to feel more in control of your work, emails and tasks. From apps and systems, to changing your mindset, Ben covers the core concepts he uses every day.

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We open the club and invite two guest members to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.

This is a fantastic session where you can sit in the wings and glean ideas for your own website! This month we are joined by Jo Biggadike (The Ambling Press Printmaker) and Ruth Twiggs & Jon Parsons (The Cotswold Cabin Company)

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We were joined by Paige NeJame who shared the journey behind, The Carbon Almanac. This book provides a powerful tool to help us create change, right here and right now and be greener with our marketing. When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.

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Ben shares a look at his WordPress plugin folder to share which plugins he uses every day plus some new ones he’s testing out.

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We are joined by Nigel Smith who will share how he has built a following on his Youtube in just a few months with almost 2.5k subscribers already tuned in.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Ben is joined by Ash Gibbons, IT Software Developer who has a passion for online security. Together they discuss the importance of ensuring your online security, how best to avoid being breached and what to do if this happens.

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Ben and Clare go through the grab bag questions from customers focused around planning looking at where you should start with your marketing, how to work out your marketing budget and different ways to track your return on investment.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Ben takes us on a tour of GA4 the new version of Google analytics. You’ll get to see how to transition to GA4, tracking visitors and logging conversions.

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We are joined by Flying Lizard designer Charlotte Smirthwaite Walker to discuss how she develops a brand and the rationale process she works through with a client.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Ben shares the benefits of using video in your email marketing with Loom. Loom is a video messaging tool that helps you get your message across through instantly shareable videos.

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During this weeks session we open the club and invite guest members Frank Szucs (Bauxit Painting & Decorating) and Holly Foskett-Barnes (Bristol Illustrator) to have a website review where we share SEO tips, content ideas and different ways to draw more traffic to their websites.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

We are joined by Abi Unwin (Abigail Jane Coaching) who will shared her journey into SEO. Earlier this year she attended one of Ben’s introductory SEO workshop and managed to boost her website Google Ranking ‘from page 15 to page 1 in under a month!’ and gained more sales.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

SEO expert Chris Richards (Utterly Digital) returns to guide us through phase two of our SEO audit. After completing the suggestions he recommended earlier this year we will see how these improvements have impacted the site and look at the next steps to help us build more traffic and gain more sales.

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This grab bag episode focused on marketing questions around blogging and content writing. We were joined by Catherine Every (Pippin Copywriting) who helped us tackle some of the questions we received.

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Ben is joined by Helen Davies (Citrus Web), to revisit a book they wrote back in 2014. Be Sociable brought together marketing strategy and social media concepts based on their own unique experience. In this episode they’ll be looking at what’s still relevant and where marketing has moved on to.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Join Ben and WooCommerce expert Ronald Gijsel (Automattic) as they chat about the benefits of WooCommerce, product development, community, and social commerce and omnichannel.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

We were joined by Jack McCaughtrie (Core Tree) to discuss why case studies are an effective way to capture the attention of buyers in your industry, help build brand awareness and let your customers sell your products for you.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Ben was joined by Alex Coppock (Communion Architects) to discuss the path back to sanity in which Cal Newport’s book: A world Without Email offers a variety of road-tested practices to help us escape the tyranny of our inboxes in order to achieve a calmer, more intentional, and productive working life.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Google Ads Expert, Libby Windle (Creative Ads) takes us through how to set up your Google Ads Campaign, plus some top tips on how to make it work effectively!

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During this weeks session we open the club and invite guest member; Italian Interior Designer Marta Rossarta to have a website review where we will share SEO tips, content ideas and different ways she can draw more traffic to her website.

This is a fantastic session where you can sit in the wings and glean ideas for your own website!

Everything listed is free unless otherwise specified. If you find an app, tool or website that you cannot live without share it with us.

Image, video and audio sourcing

• Pexels – Free commercial images
• Pixabay – Free commercial images, illustrations and video
• Flickr – Free images, commercially available, check the license!
• Envato Elements – Photos, graphics, video and audio assets for under £12 a month
• Giphy – Animated graphic images, may not be able to use commercially
• Inventive People – Photos sourcing for a website or social post (£20 for three images)
• YouTube Thumbnail Grabber – Paste in a YouTube link, get the video thumbnail images!

Graphic and image creation and processing

• Pixlr X – Online image editor
• Canva.com – Online image editor and layout. Great for making social graphics
• Pixelmator – Very useful and fast image editor, macOS only
• Imageoptim – Image compressor, macOS only
• Imagify – Online image compressor and WordPress plugin
• Retrobatch – £49, multi-image processor
• Digital Colour Meter – Handy colour picker, macOS only

Document editing

• PDF Candy – Online PDF metadata editor, compression and a number of PDF tools
• ExSqueeze it – Drag and drop desktop PDF compression tool, macOS only (£3 apx)
• tableconvert.com – Website to convert tabular data or an uploaded CSV to HTML, JSON or other text formats
• typosaur.us – Website spelling checker

Video creation

• Promo.com (£39/mo)
• Any Video Converter – Youtube video downloader
• Simon Says – Video transcription 10p/min
• Shotcut – Video editing software, macOS/Windows
• Inventive People – Video production and editing resources (from £50)
• Be.Live – Live video streaming to Facebook, YouTube and Twitter (free and paid plans)
• Loom – Send video in your emails. I use this to send video alongside my proposals (free and paid plans)

Copywriting

• Answer The Public – What help topics people are searching for
• Content ideas – Get ideas for article from  Search Console data
• Hubspot blog topic generator
• Grammarly – Spelling and grammars checking. Paid version 
• Typosaur – Website spelling checker
• Inventive People – Proofreading and copywriting (from £35)
• Fakexy – Fake UK addresses, useful for wire framing content

Marketing support

• Ticked off – Marketing resources, advice and guidelines in a simple, step by step process.
• Inventive People – Workshops and support calls (from £50)
• Mail-tester.com – Email and newsletter deliverability tester

Tracking

• QR Code Generator – Create QR code. Make sure to select Static option to prevent too many redirects
• Google Analytics Campaign URL Builder – Add more details campaign tracking to the website links you share on social media or banner advertising
• Google Analytics – Extensive website tracking

Business listings and reviews

• Google My Business (GMB) – Free business profile is usually shown at the top of a local search result
• SayHola – A simple way to collect and manage customer reviews
• Inventive People – Local SEO optimisation (£349)

Search Engine Optimisation (SEO) keyword research

• Text Optimizer – Find additional related words to add to your content
• Textrazer – Check how ‘on topic’ your web content is. Use the demo to copy on your own text
• Google Trends – Simple keyword volume and trend tool
• Soovle – Keyword research tool with relevant keywords from Google, Yahoo, Bing, Youtube, Wikipedia, Amazon, and Answers.com. Just place the keyword you wish to check on the search bar and it will show the results of relevant keywords.
• Ubersuggest – This keyword suggestion tool helps you get a lot of keyword ideas which covers your keyword + terms from A to Z
• Word tracker – Display a list of 100 keywords. You may need to create an account though.
• Google Keyword Planner – Extensive keyword volume and trend tool. You may need a Google Ad account
• Inventive People – Optimisation reports, keyword analysis support calls (from £35)

Hacking prevention and cure

• Sucuri Security – WP plugin for auditing and security hardening
• Sucuri – External website malware scanner
• VirusTotal – Scans malware directors to see if URL has been flagged
• Rescan – Extensive malware scanner
• Fetch as user agent – Testing if Google sees different content
• Site Guarding – WP Plugin, internal scanner
• Inventive People – Fix a hacked WordPress website service (from £380)

Hosting

• Uptime Robot – Uptime tracking for up to 15 sites for free
• MX Toolbox – Domain and MX tests

Ecommerce

• World Postal code – Postcode lists for each country and county. Handy to create custom shipping zones