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Category: SEO

IMC63: Google SEO Case Study

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We are joined by Abi Unwin (Abigail Jane Coaching) who will shared her journey into SEO. Earlier this year she attended one of Ben’s introductory SEO workshop and managed to boost her website Google Ranking ‘from page 15 to page 1 in under a month!’ and gained more sales.

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Boost your SEO and get more website traffic

Extract from my post published on Start and Grow. You should read all of the tips in the article but I like this one the best.

2. Find out who you’re up against

Search optimisation is all about competition and ranking. By knowing who you are up against, and what they are doing to boost their SEO you can gain the upper hand.

Know your enemy…

IMC62: The Second Phase of Our SEO Audit

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

SEO expert Chris Richards (Utterly Digital) returns to guide us through phase two of our SEO audit. After completing the suggestions he recommended earlier this year we will see how these improvements have impacted the site and look at the next steps to help us build more traffic and gain more sales.

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IMC48: Open club website review

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

We are joined by Bespoke By Laura and Poppins Tutoring to see how they are getting on with the improvements we gave them last month. Together we will run through an SEO Review of their website and offer tips and advice on how they can optimise their pages and get more traffic to their website.

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IMC44: SEO Review

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

We invited SEO Expert, Chris Richard to review our new RI website! We don’t know exactly what ideas Chris will come up with but he always has insightful advice to improve our search ranking through his proven methods.

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IMC41: Landing Page Review

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

During this session we will look at a selection of different landing pages and check to see whether they are giving the right message, are user friendly and share some advice on how to improve them.

It’s important to take that step back and see your homepage through your customers eyes to make sure it is working in a way you intended.

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IMC Podcast #38: The best way to find keywords

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Ben shares the best way to find the keywords that people use to find services like yours online and how to optimise them.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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IMC Podcast #37: Reviewing your Google My Business profile

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A clip from a joint webinar with Heidi from Minx Media where Ben goes through how to review and optimise your Google My Business profile.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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10 Steps to Optimizing Videos for Search & Discovery on Youtube

In this post, you’ll learn how find actionable advice on video SEO best practices in order to give you a step-by-step guide to optimising your videos.

Here are some tips for optimizing your videos for YouTube’s Home Screen:

Upload new videos on a consistent basis to give your audience an expectation of when they can see more new content.

Keep viewers engaged for longer and encourage them to come back for more. Whether it’s with a long video or several short ones, the longer you keep people watching, the more your content is likely to get surfaced.

Keep doing what works. When you create something that’s working for your audience, do it again. YouTube surfaces more content that your viewers like. Don’t be afraid to experiment, but do so mindfully. Observe feedback from your audience and give them time to adjust.

George Jarboe, Search Engine Journal

IMC Podcast #17: Your New Marketing Strategy – Part 4, SEO

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This is the forth of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.
If you want to jump ahead. everything I’m talking about is available online nowratherinventive.com/marketing-strategy

For now here’s part 4 and it’s about Search Engine Optimisation. Enjoy!

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

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IMC16: Improve landing page SEO

I share how to improve landing page SEO by optimising a specific page of your website to rank higher on Google

Notes

Improve landing page SEO

Optimising a specific page of your website to rank higher on Google 

What is On page SEO?

Work on your site to improve SERP (Search Engine Ranking Position)
All in your control (website platform dependant) Watch session #6 for general SEO Strategy.

Selmach Case Study
Sell high value metal working machinery a Competitor was starting to win business and their Laser landing page was not ranking in Google results.


The Method

Competitor Analysis | Make Changes to Page | Measure Result 


Step 1: Competitor analysis

Compare the Competition’s SEO to our page Keyword Correlation Report and interpret the findings into action.

Process 

  • Group call – Client, SEO, Web dev
  • Review the report – Needed interpreting
  • Decide on easy wins
  • Basecamp to assign actions 


Observations 

  • Category Landing Page (LP) not in 100 SERPs
  • Title tag not using optimised keyword
  • Poor/few internal links
  • No external links to landing page 
  • Increase word count to over 1400 per page
  • Add keyword or variations into content more 
  • Use variety of content: Lists, images, tables 
  • Use schema markup
  • Page not in index. Yoast issue 


Step 2: Make Changes  

  •  Made observation changes to the landing page. 
  •  Add links from other pages.
  •  Create the ultimate guide 

What we did 

  •  Add keyword to heading: CNC Fibre Laser 
  •  Optimise meta description. Not too long and include keywords 
  •  Added product info, testimonials, FAQs, images, comparisons 
  •  Add keyword variations into content 
  •  Added FAQ schema markup 
  •  Add links from related news articles back to LP 
  •  Another review to check progress 


Step 3: Measure & Tweak 

  • Measure SERP (Search Engine Ranking Position) Content update took one month
  • After two months jumped to #3
  • Then to #1 one month later 

What is a Keyword correlation report?

Comparison of your page against competitor pages based on keywords you want to rank for.


On page SEO tips 

  • Title, Meta Description and Heading must include keyword 
  • Great the ultimate guide. 10x better than competitors 
  • Use variety of content such as headings, lists, images, tables 
  • Include keyword variations in the content 
  • Make sure all related blog, product and supporting pages link to LP 
  • Build external links from other websites to the LP 
  • Use FAQ and other schema markup 
  • Check in GSC that page is indexed!!! 

Helpful Links

Long anchor text gives us more context

Insight from an interview with Google’s John Mueller on Search Engine Journal.

‘Google doesn’t necessarily treat longer or shorter anchor text any different when it comes to rankings.

However, using more words in anchor text provides more context to Google about the page being linked to. And more context can indirectly impact rankings.

The more context Google has about a page, the more effectively it can rank said page for relevant queries.’

[Growth Hub] How to review your website and improve your SEO, 10am 4th November 2020 – Free Webinar

Do you want to see your website appear first on Google whenever you search for the key words relevant to your business? Do you often wonder why your competitors appear higher than you on Google when you think you are doing everything you should be?

In this workshop I will show you how to improve the ranking of your website on Google along with SEO tips, tools and techniques.

This workshop has finished.

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Who are you competing with?

If you are writing content for the web and you want it to rank highly, you need to think about your competition. Not only does it help focus your SEO efforts but it can often give you ideas on what you need to include on your page.

‘A SERP competitor could have only one page that competes with you, but if that page is ranking above you on an important SERP, they are your competition and you need to understand why they are beating you.’

https://searchengineland.com/search-competition-who-are-you-really-competing-with-338403

If you’re a Marketing Club member then you can find my competitor research process in the SEO Strategy webinar but I’d also check out this article from Andrew Dennis at Search Engine Land that goes through a simple process you can use.

IMC Podcast #6 Content planning for your website

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Back in July last year I spoke with Tess Coughlan-Allen about planning the content for your website, along with tips for getting started and a helpful tool to map out your content.

I firmly believe that websites should be built around the content first and is actually a key part of the design process.

If you are starting a new web project or revising your current site you’ll find real value in this conversation.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

Episode Notes

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IMC6: SEO Strategy

How to improve your website content and structure with an aim of getting to page one in Google.

Notes

What is Search Engine Optimisation (SEO)?

Making changes to your website that you know (or believe) will gain a higher position in search engine results for a given keyword search
There are many search engines We’ll focus on Google:

Why people search

  • Do something e.g. ’camping france’
  • Know something e.g. ’how to fix washing machine’
  • Go somewhere e.g. ’facebook’

First five results get 68% of clicks
Desktop & mobile ranking position CTR 2014 data from Moz.com
 

Terms you should know

  • SERP – Search Engine Ranking Position
  • Snippet – Information on a Google search result
  • Impression – How often your snippet shown
  • CTR – Click Through Rate. Number of clicks compared to impressions
  • Keyword – A phrase used to find something online
  • Long tail – A long and specific keyword phrase
  •  Keywords and how to find them
  • What keywords do people use to find services like yours online?
  •  Keyword examples: “accountant” “cirencester accountants” “accountants in cirencester” “how to prepare end of year accounts”

Google Trends for simple comparison

  • Broad, simple keywords
  • Keyword Research
  • Google Keyword planner for advanced searches
  • Related searches on Google

Create content that search engines will love and people will share

  • Find the best keywords to rank for
  • Find out who else is ranking for them
  • Create content that’s better than those pages
  • Meta Descriptions: Writing a snippet is a great way to start writing content
  • Blog Content
  • Help Content
  • Content Checklist
  • Must have keyword on the page
  • Keyword order and spelling often matter
  • Content of page must be relevant to keyword
  • Avoid ‘thin’ content. Write enough to answer the question
  • Write for people not search engines
  • Page structure development
  • Link to main pages Adding keywords to images Simple URLs
  • Link to page on your site <a href=“/bookkeeping/”>Bookkeeping</a>
  • Link to a page not on your site <a href=“http://website.com/
  • rel=“nofollow”> A link to another site
  • Add no follow if you don’t want to pass any Google SEO credit

 “If you create a page on a keyword that is 10x better than the pages being shown in search results (for that keyword), Google will reward you for it, and better yet, you’ll naturally get people linking to it!”
https://moz.com/beginners-guide-to-seo/on-page-seo


 Images

  • Describe the content of the image in text <img src=“tabby-cat-in-wicker-basket.jpg” alt=“A tabby cat in a wicker basket”/>
  • Add keywords in if you can. Can then show up on image search
  • Short and human readable i.e. /blog/how-to-fix-washing-machine’
  • Use hyphens ‘-‘ not spaces
  • Yoast SEO WordPress Plugin

Getting linked

  • Links from other websites (often called backlinks) can be most beneficial
  • Self created
  • Links by you to other sites e.g. directories
  • Natural: Referenced by another website because your content is awesome
  • Manual outreach: Asked for the link or guest blog post

   
 Do Measure Repeat

Use Google Search Console to track performance Tweak site slowly to look for improvements

  •  GSC performance
  •  SERP listings
  •  Page errors and indexing issues

Other Important factors

  • Site speed. Less than one second
  • Mobile friendly
  • Engagement / Long click
  • Reviews and ratings (structured data)

IMC Podcast #4 Optimising your website with structured data

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Continuing on our theme of SEO I thought this interview with Duane Forrester (recorded back in early 2019) would be helpful to show how structured data and schema is a key trust signal for search engines.

We discuss why we should be using structured data on our website, how this impacts conventional SEO and why it matters for voice and augmented reality.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

Episode Notes

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How SEO works within a big retailer

A very insightful chat with SEO Manager for Argos, Claudia Higgins over on the evolving SEO podcast.

Really interesting to go behind the scenes on how SEO is justified within a large company, what key factors work for them and the importance of clear reporting and regular communication with other teams.

IMC Podcast #2 Building on your SEO strategy

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This episode is taken from an interview with my colleague Chris Richards on how he ranked his own website utilitysavingexpert.com to compete against the big comparison sites in the pursuit of Google search traffic Chris shares some of the strategies and tools he uses for local SEO, on-page optimisation, keyword research and his in-depth SEO site audit.

I really enjoy talking with Chris about SEO and I know you’ll take away a lot from this conversation.

PS Longtime listeners will hear an appearance from Al Osmond my co-host in the original run of the Something Inventive Podcast.

Episode Notes

IMC Podcast #1 Creating an SEO strategy

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In this episode, I feature an extract from my club webinar last year where I share some background on what SEO (Search Engine Optimisation) is, why it’s important and some tips on getting started.

If you are new to SEO, this episode will be a good place to start. But if you are a little more experienced then I’ll be sharing more ideas and advanced techniques in future episodes.

So settle in and join me while I explain some SEO basics.

Episode Notes

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What to change on your website to improve local rankings

A great guide to keyword research and page strategy from Whitespark.

‘Now that you have created your ultimate keyword list, use this data to make an informed decision on what pages should target which terms. One of the most common errors we see when it comes to title tag optimization or rather lack there of, is businesses not removing the default – home – page title. This is both a missed opportunity and a sad sight to witness in search results.’

They recommend optimising the site in this order: Title tags, Homepage content, Product and service landing page content and finally Site speed.