Category: SEO

Start optimising your website for search engines with this 8-step SEO guide. Research keywords, optimise content, make your website mobile-friendly, choose a fast host, use a simple design, create a sitemap, get backlinks, and monitor your website’s performance.

Search Engine Optimisation (SEO) is improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in a search engine’s results. Here’s a step-by-step guide on how to get started with SEO.

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Unlock the power of keyword research with Google Keyword Planner. Google Keyword Planner is a free tool that allows you to research keywords and find the most relevant to your business. This tool is essential for search engine optimisation (SEO) and can help you to improve your website’s visibility in search engine results pages (SERPs). Here’s a step-by-step guide on how to use Google Keyword Planner.

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Track your keyword positions in Google search results with Google Search Console. Google Search Console is a free tool that provides insights into how your website appears in Google search results. One of the key features of Google Search Console is the ability to track keyword positions. Here’s a step-by-step guide on how to find keyword positions in Google Search Console.

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Maximise your website’s visibility in search results with optimised title tags. A title tag is an HTML element that briefly describes the content on a webpage. It’s an essential factor in search engine optimisation (SEO) and can significantly impact your website’s visibility and click-through rate (CTR) in search results. Here’s a step-by-step guide to understanding a title tag and the best practices for optimising it.

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Add or claim your business listing on Google My Business to increase visibility and improve your online presence. Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps. By adding or claiming your business listing on Google My Business, you can control the information that appears about your business, respond to customer reviews, and increase your visibility to potential customers.

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Creating a website that is friendly to both users and search engines can help you rank higher in search results and drive more traffic to your website. Here’s a step-by-step guide on how to create a Google-friendly site.

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Google My Business is a powerful tool, but it is just one part of your online presence. It would help if you also considered setting up social media profiles and optimising your website for search engines to increase your online visibility even further. Google My Business is a free tool provided by Google that allows businesses to manage their online presence on Google, including search and maps. It is a great way to improve visibility, attract new customers, and increase online credibility. This article will take you through setting up a Google My Business account.

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Getting your website on Google Search is an important step in making your website discoverable to your target audience. Here’s a step-by-step guide on how to get your website on Google Search.

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Keywords are crucial in Search Engine Optimization (SEO) and can help you rank higher in search engine results pages (SERPs). Here’s a step-by-step guide on keywords and their importance for SEO.

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Google Search Console is a free tool allowing you to monitor and maintain your website’s presence in search results. Here’s a step-by-step guide on how to sign in to Google Search Console.

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We open the club and invite two guest members Barnaby Tompkins (Coltswold Hound) and Alison Creighton (Doodle Dogs) to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.

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Ben and Clare are put in the hot seat as they answer SEO Marketing questions! From findiing out how to find your Keywords to trying out Open AI to generate website content.

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During this weeks session we open the club and invite guest members Frank Szucs (Bauxit Painting & Decorating) and Holly Foskett-Barnes (Bristol Illustrator) to have a website review where we share SEO tips, content ideas and different ways to draw more traffic to their websites.

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We are joined by Abi Unwin (Abigail Jane Coaching) who will shared her journey into SEO. Earlier this year she attended one of Ben’s introductory SEO workshop and managed to boost her website Google Ranking ‘from page 15 to page 1 in under a month!’ and gained more sales.

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Extract from my post published on Start and Grow. You should read all of the tips in the article but I like this one the best.

2. Find out who you’re up against

Search optimisation is all about competition and ranking. By knowing who you are up against, and what they are doing to boost their SEO you can gain the upper hand.

Know your enemy…

SEO expert Chris Richards (Utterly Digital) returns to guide us through phase two of our SEO audit. After completing the suggestions he recommended earlier this year we will see how these improvements have impacted the site and look at the next steps to help us build more traffic and gain more sales.

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During this weeks session we open the club and invite guest member; Italian Interior Designer Marta Rossarta to have a website review where we will share SEO tips, content ideas and different ways she can draw more traffic to her website.

This is a fantastic session where you can sit in the wings and glean ideas for your own website!

We are joined by Bespoke By Laura and Poppins Tutoring to see how they are getting on with the improvements we gave them last month. Together we will run through an SEO Review of their website and offer tips and advice on how they can optimise their pages and get more traffic to their website.

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We invited SEO Expert, Chris Richard to review our new RI website! We don’t know exactly what ideas Chris will come up with but he always has insightful advice to improve our search ranking through his proven methods.

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This webinar is ideal for those who are looking to tighten up page titles, tweak meta descriptions and trim the sitemap. It also fits neatly between our other webinars #6 SEO Strategy and #17 Google Search Console (GSC) walkthrough.

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During this session we will look at a selection of different landing pages and check to see whether they are giving the right message, are user friendly and share some advice on how to improve them.

It’s important to take that step back and see your homepage through your customers eyes to make sure it is working in a way you intended.

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Ben shares the best way to find the keywords that people use to find services like yours online and how to optimise them.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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A clip from a joint webinar with Heidi from Minx Media where Ben goes through how to review and optimise your Google My Business profile.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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In this post, you’ll learn how find actionable advice on video SEO best practices in order to give you a step-by-step guide to optimising your videos.

Here are some tips for optimizing your videos for YouTube’s Home Screen:

Upload new videos on a consistent basis to give your audience an expectation of when they can see more new content.

Keep viewers engaged for longer and encourage them to come back for more. Whether it’s with a long video or several short ones, the longer you keep people watching, the more your content is likely to get surfaced.

Keep doing what works. When you create something that’s working for your audience, do it again. YouTube surfaces more content that your viewers like. Don’t be afraid to experiment, but do so mindfully. Observe feedback from your audience and give them time to adjust.

George Jarboe, Search Engine Journal

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This is the forth of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.
If you want to jump ahead. everything I’m talking about is available online nowratherinventive.com/marketing-strategy

For now here’s part 4 and it’s about Search Engine Optimisation. Enjoy!

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

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