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Category: SEO

Search Engine Optimisation (SEO) Starter Guide: A Step-by-Step Guide

Start optimising your website for search engines with this 8-step SEO guide. Research keywords, optimise content, make your website mobile-friendly, choose a fast host, use a simple design, create a sitemap, get backlinks, and monitor your website’s performance.

Search Engine Optimisation (SEO) is improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in a search engine’s results. Here’s a step-by-step guide on how to get started with SEO.

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Google Keyword Planner: A Step-by-Step Guide

Unlock the power of keyword research with Google Keyword Planner. Google Keyword Planner is a free tool that allows you to research keywords and find the most relevant to your business. This tool is essential for search engine optimisation (SEO) and can help you to improve your website’s visibility in search engine results pages (SERPs). Here’s a step-by-step guide on how to use Google Keyword Planner.

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How to Find Keyword Position in Google Search Console: A Step-by-Step Guide

Track your keyword positions in Google search results with Google Search Console. Google Search Console is a free tool that provides insights into how your website appears in Google search results. One of the key features of Google Search Console is the ability to track keyword positions. Here’s a step-by-step guide on how to find keyword positions in Google Search Console.

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What is a Title Tag and Best Practices: A Step-by-Step Guide

Maximise your website’s visibility in search results with optimised title tags. A title tag is an HTML element that briefly describes the content on a webpage. It’s an essential factor in search engine optimisation (SEO) and can significantly impact your website’s visibility and click-through rate (CTR) in search results. Here’s a step-by-step guide to understanding a title tag and the best practices for optimising it.

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Step-by-Step Guide on How to Add or Claim Your Business Listing on Google My Business:

Add or claim your business listing on Google My Business to increase visibility and improve your online presence. Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps. By adding or claiming your business listing on Google My Business, you can control the information that appears about your business, respond to customer reviews, and increase your visibility to potential customers.

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How to set up a Google My Business Account

Google My Business is a powerful tool, but it is just one part of your online presence. It would help if you also considered setting up social media profiles and optimising your website for search engines to increase your online visibility even further. Google My Business is a free tool provided by Google that allows businesses to manage their online presence on Google, including search and maps. It is a great way to improve visibility, attract new customers, and increase online credibility. This article will take you through setting up a Google My Business account.

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IMC63: Google SEO Case Study

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

We are joined by Abi Unwin (Abigail Jane Coaching) who will shared her journey into SEO. Earlier this year she attended one of Ben’s introductory SEO workshop and managed to boost her website Google Ranking ‘from page 15 to page 1 in under a month!’ and gained more sales.

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Boost your SEO and get more website traffic

Extract from my post published on Start and Grow. You should read all of the tips in the article but I like this one the best.

2. Find out who you’re up against

Search optimisation is all about competition and ranking. By knowing who you are up against, and what they are doing to boost their SEO you can gain the upper hand.

Know your enemy…

IMC44: SEO Review

We invited SEO Expert, Chris Richard to review our new RI website! We don’t know exactly what ideas Chris will come up with but he always has insightful advice to improve our search ranking through his proven methods.

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IMC41: Landing Page Review

During this session we will look at a selection of different landing pages and check to see whether they are giving the right message, are user friendly and share some advice on how to improve them.

It’s important to take that step back and see your homepage through your customers eyes to make sure it is working in a way you intended.

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IMC Podcast #38: The best way to find keywords

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Ben shares the best way to find the keywords that people use to find services like yours online and how to optimise them.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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IMC Podcast #37: Reviewing your Google My Business profile

Watch on YouTube Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


A clip from a joint webinar with Heidi from Minx Media where Ben goes through how to review and optimise your Google My Business profile.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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10 Steps to Optimizing Videos for Search & Discovery on Youtube

In this post, you’ll learn how find actionable advice on video SEO best practices in order to give you a step-by-step guide to optimising your videos.

Here are some tips for optimizing your videos for YouTube’s Home Screen:

Upload new videos on a consistent basis to give your audience an expectation of when they can see more new content.

Keep viewers engaged for longer and encourage them to come back for more. Whether it’s with a long video or several short ones, the longer you keep people watching, the more your content is likely to get surfaced.

Keep doing what works. When you create something that’s working for your audience, do it again. YouTube surfaces more content that your viewers like. Don’t be afraid to experiment, but do so mindfully. Observe feedback from your audience and give them time to adjust.

George Jarboe, Search Engine Journal