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Search Engine Optimisation (SEO) Starter Guide: A Step-by-Step Guide

Start optimising your website for search engines with this 8-step SEO guide. Research keywords, optimise content, make your website mobile-friendly, choose a fast host, use a simple design, create a sitemap, get backlinks, and monitor your website’s performance.

Search Engine Optimisation (SEO) is improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in a search engine’s results. Here’s a step-by-step guide on how to get started with SEO.

Step 1: Research Keywords

The first step in optimising your website for search engines is researching the keywords you want to target. For example, you can use tools like Google Keyword Planner to find keywords with a high search volume relevant to your website.

Step 2: Optimise Your Website’s Content

Once you’ve identified the keywords you want to target, you should optimise your website’s content. This means including the keywords in your website’s content, headings, meta descriptions, and meta tags.

Step 3: Make Sure Your Website is Mobile-Friendly

Google prioritises mobile-friendly websites in its search results, so it’s essential to optimise your website for mobile devices. This means that your website should be responsive, meaning it adjusts its layout and content to fit the screen size of the device used to view it.

Step 4: Use a Fast and Reliable Web Host

The speed of your website can affect your search engine rankings, so choosing a fast and reliable web host is crucial. For example, you can use tools like GTmetrix or Google PageSpeed Insights to test the speed of your website and identify any issues that may be slowing it down.

Step 5: Use a Clean and Simple Website Design

Google prefers clean and simple websites, so it’s essential to choose a website design that is easy to navigate and user-friendly. Your website should have a clear structure, with headings and subheadings that are easy to understand, and it should be easy to find what you’re looking for.

Step 6: Create a Sitemap and Submit It to Google

A sitemap is a list of all the pages on your website and helps search engines understand the structure of your website. For example, you can create a sitemap using a tool like XML Sitemap Generator and then submit it to Google using Google Search Console.

Step 7: Get High-Quality Backlinks

Backlinks are links from other websites to your website and help increase your website’s authority and search engine rankings. To get high-quality backlinks, you should create valuable and shareable content that other websites will want to link to.

Step 8: Monitor Your Website’s Performance

Finally, monitoring your website’s performance to see how well it’s doing in search engine results pages (SERPs) is essential. For example, you can use tools like Google Analytics or Google Search Console to track your website’s traffic and rankings and identify any issues affecting your website’s performance.

By following these steps, you can start optimising your website for search engines and improving your rankings.

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