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A starter strategy for marketing, SEO and social media and more.

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Get More Website Traffic and Win More Customers

How to engage your customers with remarkable content so you get found online.

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Get More Referrals with Five Star Reviews

How to ask for and get the best reviews so you can find more of your best customers.

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Latest Articles

IMC102: The Future of Marketing

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

In light of recent AI advancements I want to revisit a discussion from 2021 where I chaired a discussion on the shifting landscape of marketing with Nicky Ayers (Ecl-ips CCTV), Catherine Every (Pippin Copywriting) and Jon Johnson (Mountain Perspective). We looked at challenges that could impact on our strategies for lead generation. It’s interesting to see how little these have impacted us in the last 2 years but will probably see slower change over the long term. 


Search Engine Optimisation (SEO) Starter Guide: A Step-by-Step Guide

Start optimising your website for search engines with this 8-step SEO guide. Research keywords, optimise content, make your website mobile-friendly, choose a fast host, use a simple design, create a sitemap, get backlinks, and monitor your website’s performance.

Search Engine Optimisation (SEO) is improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in a search engine’s results. Here’s a step-by-step guide on how to get started with SEO.


Google Keyword Planner: A Step-by-Step Guide

Unlock the power of keyword research with Google Keyword Planner. Google Keyword Planner is a free tool that allows you to research keywords and find the most relevant to your business. This tool is essential for search engine optimisation (SEO) and can help you to improve your website’s visibility in search engine results pages (SERPs). Here’s a step-by-step guide on how to use Google Keyword Planner.


How to Find Keyword Position in Google Search Console: A Step-by-Step Guide

Track your keyword positions in Google search results with Google Search Console. Google Search Console is a free tool that provides insights into how your website appears in Google search results. One of the key features of Google Search Console is the ability to track keyword positions. Here’s a step-by-step guide on how to find keyword positions in Google Search Console.


How to change the world

From Seth

All successful cultural change (books, movies, public health), has a super-simple two-step loop:


It’s easy to focus on awareness. Get the word out. Hype. Promo.

I think that’s a mistake.

Because awareness without tension is useless.

Astute observation as always from Seth. But we can use this in our marketing.

For me tension creates anticipation and anticipation is where I find happiness.

Think about how you feel looking forward to your next holiday, a meal at a new restaurant, coffee with a friend or waiting for the next film in your favourite series.

The best bit is the anticipation, the waiting, the rumours. Once the holiday, meal or film is done with the tension is released and we move on.

What is a Title Tag and Best Practices: A Step-by-Step Guide

Maximise your website’s visibility in search results with optimised title tags. A title tag is an HTML element that briefly describes the content on a webpage. It’s an essential factor in search engine optimisation (SEO) and can significantly impact your website’s visibility and click-through rate (CTR) in search results. Here’s a step-by-step guide to understanding a title tag and the best practices for optimising it.


Step-by-Step Guide on How to Create a LinkedIn Account:

Create a professional LinkedIn profile and connect with others in your industry. With LinkedIn, you can connect with other professionals, showcase your skills and experience, and find new opportunities for career growth whether a recent graduate or an experienced professional, creating a LinkedIn account is a great way to build your professional network and establish yourself as a thought leader.


Step-by-Step Guide on How to Add or Claim Your Business Listing on Google My Business:

Add or claim your business listing on Google My Business to increase visibility and improve your online presence. Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps. By adding or claiming your business listing on Google My Business, you can control the information that appears about your business, respond to customer reviews, and increase your visibility to potential customers.

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