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Marketing Articles

Kickstart your marketing with these free videos and articles from my Marketing Club

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Get Started with A Simple Marketing Strategy

A starter strategy for marketing, SEO and social media and more.

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Get More Website Traffic and Win More Customers

How to engage your customers with remarkable content so you get found online.

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Get More Referrals with Five Star Reviews

How to ask for and get the best reviews so you can find more of your best customers.

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Tips and tricks to help you get your site to page one in Google.

Ideas on how to use email marketing effectively in your business.

Tools and strategies to grow your audience and social reach.

Understanding your audience and planning out your strategy.

How people find your site, tracking sales and setting goals.

Design, Development and coding tips and ideas.

Latest Articles

5 tips to improve your productivity as a freelancer

Productivity tips from me published over on Start and Grow Enterprise.

This is one of my favourites.

To-do lists work because they help you stay on the path to getting your most important work done – but they work even better when you write them as an action! So instead of ‘get more paper’, write ‘buy A4 laser paper from Amazon’ and add a due date. If the to-do is to call someone, write their contact details, that’ll save you from having to hunt later.

The aim is not to have to think about a task when you come to do it. Also, don’t pack numerous tasks inside one to-do item. Instead of ‘finish project’ break it down into many smaller actions and you’re more likely to get them done.

The ideas originaly came from webinar IMC13 Productivity at work and are a distillation of ideas from the book Getting Things Done by David Allen – well worth a read – among other books I’ve read over the years. Having a background in programming I’m often like to take the lazy path and am always looking for a simpler way to do work.

IMC57: A World Without Email

To watch the full video and get access to all previous videos and resources join our Marketing Club - Get free access for 30 days

Ben was joined by Alex Coppock (Communion Architects) to discuss the path back to sanity in which Cal Newport’s book: A world Without Email offers a variety of road-tested practices to help us escape the tyranny of our inboxes in order to achieve a calmer, more intentional, and productive working life.

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Recommended Marketing Tools, Apps and Resources

Everything listed is free unless otherwise specified. If you find an app, tool or website that you cannot live without share it with us.

Image, video and audio sourcing

  • Pexels – Free commercial images
  • Pixabay – Free commercial images, illustrations and video
  • Flickr – Free images, commercially available, check the license!
  • Envato Elements – Photos, graphics, video and audio assets for under £12 a month
  • Giphy – Animated graphic images, may not be able to use commercially
  • Inventive People – Photos sourcing for a website or social post (£20 for three images)
  • YouTube Thumbnail Grabber – Paste in a YouTube link, get the video thumbnail images!

Graphic and image creation and processing

  • Pixlr X – Online image editor
  • Canva.com – Online image editor and layout. Great for making social graphics
  • Pixelmator – Very useful and fast image editor, macOS only
  • Imageoptim – Image compressor, macOS only
  • Imagify – Online image compressor and WordPress plugin
  • Retrobatch – £49, multi-image processor
  • Digital Colour Meter – Handy colour picker, macOS only

Document editing

  • PDF Candy – Online PDF metadata editor, compression and a number of PDF tools
  • ExSqueeze it – Drag and drop desktop PDF compression tool, macOS only (£3 apx)
  • tableconvert.com – Website to convert tabular data or an uploaded CSV to HTML, JSON or other text formats
  • typosaur.us – Website spelling checker

Video creation

  • Promo.com (£39/mo)
  • Any Video Converter – Youtube video downloader
  • Simon Says – Video transcription 10p/min
  • Shotcut – Video editing software, macOS/Windows
  • Inventive People – Video production and editing resources (from £50)
  • Be.Live – Live video streaming to Facebook, YouTube and Twitter (free and paid plans)
  • Loom – Send video in your emails. I use this to send video alongside my proposals (free and paid plans)

Copywriting

Marketing support

  • Ticked off – Marketing resources, advice and guidelines in a simple, step by step process.
  • Inventive People – Workshops and support calls (from £50)
  • Mail-tester.com – Email and newsletter deliverability tester

Tracking

Business listings and reviews

  • Google My Business (GMB) – Free business profile is usually shown at the top of a local search result
  • SayHola – A simple way to collect and manage customer reviews
  • Inventive People – Local SEO optimisation (£349)

Search Engine Optimisation (SEO) keyword research

  • Text Optimizer – Find additional related words to add to your content
  • Textrazer – Check how ‘on topic’ your web content is. Use the demo to copy on your own text
  • Google Trends – Simple keyword volume and trend tool
  • Soovle – Keyword research tool with relevant keywords from Google, Yahoo, Bing, Youtube, Wikipedia, Amazon, and Answers.com. Just place the keyword you wish to check on the search bar and it will show the results of relevant keywords.
  • Ubersuggest – This keyword suggestion tool helps you get a lot of keyword ideas which covers your keyword + terms from A to Z
  • Word tracker – Display a list of 100 keywords. You may need to create an account though.
  • Google Keyword Planner – Extensive keyword volume and trend tool. You may need a Google Ad account
  • Inventive People – Optimisation reports, keyword analysis support calls (from £35)

Hacking prevention and cure

Hosting

Ecommerce

  • World Postal code – Postcode lists for each country and county. Handy to create custom shipping zones

IMC54: Data Marketing Dashboard

To watch the full video and get access to all previous videos and resources join our Marketing Club - Get free access for 30 days

Are you fed up wading through Analytics to find the most popular pages on your site or Search Console to see your ranking in Google?

Ben share’s his method for consolidating your data into one place to enable you to easily track progress and follow how successfully your marketing goals are going.

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IMC49: Perfect PR Marketing

To watch the full video and get access to all previous videos and resources join our Marketing Club - Get free access for 30 days

PR marketing is a great way to increase brand visibility, website traffic and is also a key element for SEO. In this webinar Heidi Chamberlain-Jones shares her method on how to perfect your PR marketing strategy including how to build relationships with key journalists.

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IMC48: Open club website review

To watch the full video and get access to all previous videos and resources join our Marketing Club - Get free access for 30 days

We are joined by Bespoke By Laura and Poppins Tutoring to see how they are getting on with the improvements we gave them last month. Together we will run through an SEO Review of their website and offer tips and advice on how they can optimise their pages and get more traffic to their website.

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IMC47: How to write good website copy

To watch the full video and get access to all previous videos and resources join our Marketing Club - Get free access for 30 days

Catherine Every shares her step-by-step process on how to write good web copy.

The presentation will touch on: Deciding on the structure of your website, how to research keywords and guidance on how to write great copy for your website.

We like working with Catherine on web projects as she understands how good copy can engage a reader and stimulate them into action.

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IMC44: SEO Review

To watch the full video and get access to all previous videos and resources join our Marketing Club - Get free access for 30 days

We invited SEO Expert, Chris Richard to review our new RI website! We don’t know exactly what ideas Chris will come up with but he always has insightful advice to improve our search ranking through his proven methods.

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IMC42: TikTok Essentials

To watch the full video and get access to all previous videos and resources join our Marketing Club - Get free access for 30 days

We have invited social media trainer, Jonathan Pollinger to introduce us to TikTok and share how it can build awareness of your business, help you to attract more customers, as well as boost sales and profits.

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IMC41: Landing Page Review

To watch the full video and get access to all previous videos and resources join our Marketing Club - Get free access for 30 days

During this session we will look at a selection of different landing pages and check to see whether they are giving the right message, are user friendly and share some advice on how to improve them.

It’s important to take that step back and see your homepage through your customers eyes to make sure it is working in a way you intended.

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Google Analytics considered to breech GDPR

In The Register last month. Via ~this week in security~

The regulator ordered an unnamed website manager to strip Google Analytics out of their site, giving him a month to comply. It added: “Concerning the audience measurement and analysis services of a website, the CNIL recommends that these tools be used only to produce anonymous statistical data, thus allowing an exemption from consent if the data controller ensures that there are no illegal transfers.”

I see the beginning of a crack down