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Marketing Articles

Kickstart your marketing with these free videos and articles from my Marketing Club

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Get Started with A Simple Marketing Strategy

A starter strategy for marketing, SEO and social media and more.

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Get More Website Traffic and Win More Customers

How to engage your customers with remarkable content so you get found online.

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Get More Referrals with Five Star Reviews

How to ask for and get the best reviews so you can find more of your best customers.

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Latest Articles

Creating a Google Account: A Step-by-Step Guide

Google is one of the largest tech companies in the world and offers a range of services, including email (Gmail), online storage (Google Drive), and much more. To access these services, you need a Google account. Here’s a step-by-step guide on how to create a Google account.


Using Google for your Business

As many of you are aware, Google is the world’s leading search engine, receiving around 8.5 Billion searches a day (according to Internet Live Stats, 2022). So why not promote your business on a platform like Google that not only has a local reach but a national, global reach?

Firstly, you need to set up a Google Account, if you already have an existing one, you just need to sign in. Once it’s all been set up, you can now add a business profile. This will then need to be verified for eligibility purposes. It’s worth knowing that creating a business profile is free and it’s a great way for users to find you on Google Search and Maps.


IMC76 Live Festive Quiz Showdown

For the final IMC episode of this year we thought we would do something a bit different and hosted a live festive quiz show down. Join us and five of our members as they battle through our general knowledge, creative and interative activities to win a tasty prize…

The problem of tchotchkes (and trade show swag)

From the Daily Difference email over on The Carbon Almanac. Signup here.

“Plastic is made from fossil fuels, which release carbon dioxide that warms our Earth. And, believe it or not, most plastic cannot be recycled even when you put it in a recycling bin.” (Excerpt from our free kids’ book Generation Carbon: It’s time to start, page 31)

So, think sustainable if you’re in charge of the office gifts (or any gifts) this holiday season.  And if someone offers you some junk, say no. If enough gets turned back in, companies will stop giving them away.

Books (including The Carbon Almanac), gift cards, and food are all better choices than pens, drink cozies, and mouse pads.

Don’t by crap to give away and don’t accept crap that is given to you – from a business at least, you might have to be more diplomatic if it’s from a friend – Individually we can make a difference. I’m a big fan of giving brownies.

IMC73: Open Club Marketing Review

We open the club and invite two guest members to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.

This is a fantastic session where you can sit in the wings and glean ideas for your own website! This month we are joined by Jo Biggadike (The Ambling Press Printmaker) and Ruth Twiggs & Jon Parsons (The Cotswold Cabin Company)