Events that Ben is attending or presenting at over the coming months. Most of the events are free or reasonably priced. Click on the links to book directly.
You may not realise it, but colour plays a vital role in marketing your brand. In this post, we delve into what brand colours say about a business and how you can use colour psychology to connect with your customers and drive sales.
Discover practical insights on how to cultivate a thriving workplace that maximises productivity in “How to Create a Healthy Working Environment for Maximum Productivity.” The article delves into essential strategies for enhancing both physical comfort and mental well-being in the workplace. From optimising workspace ergonomics to promoting work-life balance and fostering a positive company culture, with actionable tips to empower businesses and leaders in creating environments where employees flourish.
This month, we turn our focus to landing pages, dissecting their strengths and weaknesses. We review how easy they are to access, and navigate, and evaluate whether their designs are visually compelling.
I’m thrilled to share that we have successfully completed our charity walk along the Two Moors Way! Starting in Lynmouth on Sunday, 26th May, Sam Shaw and I faced a variety of weather conditions, from rain on the moors to sunshine as we swam in the river.
Our journey began with an unexpected 5K walk just to secure a weekly parking ticket, adding an extra challenge before we even started the official route. The initial stages were tough, but as the miles went on, our bodies and minds adapted, making the trek more manageable.
A significant moment was the realisation of our journey’s length when, coming off Exmoor, we saw Dartmoor in the distance, a sight that felt impossible to reach in just two days. Despite this daunting view, we pressed on, inspired by the beautiful landscape and the mission to support the planting of more native species of woodland, such as oak, and the preservation of ancient oak forests like Piles Copse.
One highlight was our stop at the Drewe Arms in Drewsteignton, where we indulged in fish and chips on their fish and chip day, a meal we’d been dreaming about all day. The hardest part of the walk was navigating the Dartmoor highlands, notorious for their wet and boggy terrain. While the overall weather was as expected, the wind chill at higher elevations made nights particularly chilly.
Meeting Glyn on Friday was a much-needed boost; he brought fresh supplies, treats, and tales from the world beyond our walking trail. Although we finished slightly short of the full Two Moors Way in Ivybridge on Sunday, 2nd June (for logistical reasons), it was with a heavy heart that we headed home.
We are incredibly grateful for the support we’ve received and are thrilled to share that we have raised over £800 for Moor Trees. Your contributions are helping restore and maintain precious woodlands. For those who have been waiting for us to complete the walk, you can still donate on Just Giving.
Thank you for being part of this journey with us!
First day, Lynmouth. Sam, BenRealising how far we needed to walkA view from my tarpAn old green roadThe Drewe ArmsNew native oak trees plantationAn old farmMushroom OrzottoFinal day. Ben, Glyn, Sam
In this episode, we dive into essential tips and tricks for enhancing your video production quality. Whether you’re a novice or a seasoned content creator, these practical insights on lighting, audio, and video techniques will help you create professional-grade videos with ease.
Next week, my school friend Sam Shaw (pictured on the left) and I (centre) will embark on an exciting adventure by walking the Two Moors Way. This trek, known for its stunning landscapes and challenging terrain, stretches across 117 miles of beautiful Devon countryside from Ivybridge in the south to Lynmouth in the north. It will be the furthest I have ever walked in one go, making this journey both a personal challenge and a meaningful endeavor.
Our walk aims to raise funds for Moor Trees, a charity dedicated to restoring native woodland in the area. Moor Trees’ mission is vital for preserving the natural environment and fostering biodiversity, and we are thrilled to support their efforts. By wild camping along the way, we hope to connect deeply with the landscapes Moor Trees works so hard to protect.
I haven’t undertaken a walk of this magnitude since my scouting days, which makes this trek even more significant. The journey will undoubtedly test our endurance and resolve, but with the knowledge that we’re contributing to such a worthy cause, we are confident and excited.
Glyn Darkin (pictured on the right), our usual walking buddy, was initially planning to join us for the entire trek but is now only able to join us for the last leg of the trip. His presence will be a welcome boost as we near the end of our journey.
Please consider supporting our fundraising efforts to help Moor Trees restore and maintain these precious woodlands. Every contribution will make a difference in preserving the natural beauty and ecological health of the region.
To make a donation, visit our Just Giving page. Your support is greatly appreciated!
Ben is joined by Duane Forrester, VP of Industry Insights over at Yext to discuss why we should be using structured data on our websites. How this impacts conventional SEO and why it matters for voice and augmented reality.
Ben dives into the realm of YouTube Engagement, uncovering the keys to success in the ever-evolving world of online video content. Join us as we explore the strategies and techniques used by top creators to captivate audiences, boost subscriber numbers, and foster meaningful interactions.
Ben invites Guy from Thornbury Clinic to share his journey in growing his health and wellness business, The Thornbury Clinic, and expanding to three clinics. This conversation will interest entrepreneurs looking to take their ventures to the next level.
Join us as we dissect various websites, analysing their design, functionality, and user experience. From assessing navigation structures to evaluating content clarity, we’ll provide invaluable insights into optimising online platforms for maximum impact.
In recognising that a website can go beyond the standard, typical format, we dive into the realm of unconventional websites and review innovative designs challenging norms and discuss their potential drawbacks.
Ben provides a step-by-step walkthrough of the WP Code Snippets plugin, demonstrating its functionality and showcasing how users can leverage this tool to easily manage and implement custom code snippets within their WordPress websites.
Ben demonstrates how to optimise videos and your YouTube channels for SEO, offering practical insights and techniques to maximise your reach and improve the discoverability of their videos on the YouTube platform.
‘Join Jason and David as they unravel the intricate dance between data-driven decisions and the art of making judgment calls, guiding listeners through trusting your gut and breaking free from external pressures when making product and pricing decisions.’
Ok the quote from the podcast show notes doesn’t sound exciting but the content is.
Three themes from the podcast I whole heartedly agree with, but don’t always follow:
Just make a decision. You’ll only know the answer once your idea is being tested for real
Trust your gut. Your intuition is build upon your experience and knowledge
Sleep on it. Allow your built in AI to do the hard work for you
Shifting our focus we look at homepage banner images, we’ll scrutinise their effectiveness, utilisation of space, and the array of styles available, turning the spotlight onto major brand websites for a comprehensive review of the good, the bad, and the ugly.
Attention all small business owners eager to harness the transformative power of AI for your enterprise and expand your network—join us we delve into the realm of AI chatbots and their potential to revolutionize your business.
Explore the impact of Artificial Intelligence (AI) on marketing. Learn how AI technologies are reshaping data analysis, enhancing customer experiences, and transforming digital campaigns.
To wrap up the last IMC episode of the year, we decided to spice things up with a live Christmas Ho-Down Quiz! Come along and join us, along with some of our clients, as we dive into marketing-themed quiz questions, unleash creative catchphrases, and engage in interactive activities. It’s a festive showdown you won’t want to miss!
We are joined by Jack McCaughtrie (Core Tree) to discuss why case studies are an effective way to capture the attention of buyers in your industry, help build brand awareness and let your customers sell your products for you.
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Ben teams up with Heidi Chamberlain-Jones of Minx Media to explore the impactful use of persuasive language in marketing, revealing its potential as the decisive factor in driving increased sales.
