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IMC128 Branching Out – Business Growth & Wellness

Ben teams up with Guy from Thornbury Clinic to explore the exciting journey of growing a business and expanding into new territories. Together, they share invaluable insights and practical tips for entrepreneurs looking to take their ventures to the next level.

Notes

The Thornbury Clinic’s expansion journey involved overcoming challenges and refining its online presence, including strategic partnerships, website optimisation, and user-friendly design. This effort has successfully navigated the complexities of branching out while maintaining brand integrity. By centralising exercise videos on its website, the clinic enhances patient experience and accessibility, aligning with its commitment to providing valuable, free-of-cost services. Looking ahead, the clinic aims to further optimise its online content and expand its services, all while prioritising exceptional patient care and continued growth.

  • Expanding Services: The Thornbury Clinic embarked on a journey to grow its health and wellness business, expanding from one clinic to three.
  • Challenges Faced: The process of branching out came with its set of difficulties, including logistical challenges, branding issues, and marketing strategies.
  • Strategic Partnerships: Building partnerships within the local community and sports networks helped in spreading the word and generating leads.
  • Website Optimisation: The website underwent a significant transformation, focusing on user experience, clear navigation, and search engine optimisation.
  • Content Organisation: Exercise videos, previously tucked away, were brought to the forefront and organised under relevant therapy categories for easy access.
  • Visual Enhancements: Larger, high-quality images and authentic photographs were incorporated to enhance the visual appeal and build trust with visitors.
  • User-Friendly Design: The site structure and navigation were optimised for ease of use, ensuring visitors could find the information they needed without feeling overwhelmed.
  • Clear Call-to-Action: A clear call-to-action strategy was implemented to guide visitors towards booking appointments or exploring services further.
  • Centralising Exercise Videos: Initially, exercise videos were scattered on YouTube, leading to difficulties in directing patients to specific content.
  • Improved Accessibility: Phase two of the website development involved importing all YouTube exercise videos onto the clinic’s website for easier access and navigation.
  • Enhanced User Experience: Patients can now search for exercises directly on the clinic’s website, eliminating the need to sift through numerous YouTube links.
  • Direct Embedding: Each exercise video is embedded on the website, allowing direct access without navigating away, facilitating appointment bookings alongside.
  • Value-Added Service: The transition from YouTube to the clinic’s website aimed to provide patients with a seamless experience and free access to beneficial content.
  • Future Plans: Phase three involves further categorising exercises into routines and providing additional text summaries to enhance user experience and search engine optimisation.
  • Maintaining Focus on Patient Experience: The clinic’s growth strategy revolves around prioritising patient needs, reflected in service improvements and patient-focused initiatives.

Image by Light Field Studios, Envato Elements.

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