IMC128 Branching Out – Business Growth & Wellness

Ben invites Guy from Thornbury Clinic to share his journey in growing his health and wellness business, The Thornbury Clinic, and expanding to three clinics. This conversation will interest entrepreneurs looking to take their ventures to the next level.

Notes

The Thornbury Clinic’s expansion journey involved overcoming challenges and refining its online presence, including strategic partnerships, website optimisation, and user-friendly design. This effort has successfully navigated the complexities of branching out while maintaining brand integrity. By centralising exercise videos on its website, the clinic enhances patient experience and accessibility, aligning with its commitment to providing valuable, free-of-cost services. Looking ahead, the clinic aims to further optimise its online content and expand its services, all while prioritising exceptional patient care and continued growth.

Expanding Services

The Thornbury Clinic embarked on a journey to grow its health and wellness business, expanding from one clinic to three.

Challenges Faced

The process of branching out came with its set of difficulties, including logistical challenges, branding issues, and marketing strategies.

Strategic Partnerships

Building partnerships within the local community and sports networks helped in spreading the word and generating leads.

Website Optimisation

The website underwent a significant transformation, focusing on user experience, clear navigation, and search engine optimisation.

Content Organisation

Exercise videos, previously tucked away, were brought to the forefront and organised under relevant therapy categories for easy access.

Visual Enhancements

Larger, high-quality images and authentic photographs were incorporated to enhance the visual appeal and build trust with visitors.

User-Friendly Design

The site structure and navigation were optimised for ease of use, ensuring visitors could find the information they needed without feeling overwhelmed.

Clear Call-to-Action

A clear call-to-action strategy was implemented to guide visitors towards booking appointments or exploring services further.

Centralising Exercise Videos

Initially, exercise videos were scattered on YouTube, leading to difficulties in directing patients to specific content.

Improved Accessibility

Phase two of the website development involved importing all YouTube exercise videos onto the clinic’s website for easier access and navigation.

Enhanced User Experience

Patients can now search for exercises directly on the clinic’s website, eliminating the need to sift through numerous YouTube links.

Direct Embedding

Each exercise video is embedded on the website, allowing direct access without navigating away, facilitating appointment bookings alongside.

Value-Added Service

The transition from YouTube to the clinic’s website aimed to provide patients with a seamless experience and free access to beneficial content.

Future Plans

Phase three involves further categorising exercises into routines and providing additional text summaries to enhance user experience and search engine optimisation.

Maintaining Focus on Patient Experience

The clinic’s growth strategy revolves around prioritising patient needs, reflected in service improvements and patient-focused initiatives.

Image by Light Field Studios, Envato Elements.

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