Category: Free Access

Ben explores the transformative features of ChatGPT 4o for marketers, emphasising its speed, memory, and customisation options. He demonstrates how to create tailored Google ad copy and keyword lists, as well as introducing custom GPTs that mine existing content for insights. The episode highlights the potential of AI to streamline marketing efforts, enhance creativity, and ensure consistency in client branding.

In this episode, Ben discusses his recent charity walk on Dartmoor with Helen Aldis, the Chief Executive of Moor Trees. They delve into the mission and activities of Moor Trees, a Devon-based charity focused on restoring native woodlands in the UK. Helen shares insights about the charity’s origins, ongoing projects, and the importance of tree planting for environmental conservation.

You may not realise it, but colour plays a vital role in marketing your brand. In this post, we delve into what brand colours say about a business and how you can use colour psychology to connect with your customers and drive sales.

Discover practical insights on how to cultivate a thriving workplace that maximises productivity in “How to Create a Healthy Working Environment for Maximum Productivity.” The article delves into essential strategies for enhancing both physical comfort and mental well-being in the workplace. From optimising workspace ergonomics to promoting work-life balance and fostering a positive company culture, with actionable tips to empower businesses and leaders in creating environments where employees flourish.

This month, we turn our focus to landing pages, dissecting their strengths and weaknesses. We review how easy they are to access, and navigate, and evaluate whether their designs are visually compelling.

In this episode, we dive into essential tips and tricks for enhancing your video production quality. Whether you’re a novice or a seasoned content creator, these practical insights on lighting, audio, and video techniques will help you create professional-grade videos with ease.

Ben is joined by Duane Forrester, VP of Industry Insights over at Yext to discuss why we should be using structured data on our websites. How this impacts conventional SEO and why it matters for voice and augmented reality.

Ben dives into the realm of YouTube Engagement, uncovering the keys to success in the ever-evolving world of online video content. Join us as we explore the strategies and techniques used by top creators to captivate audiences, boost subscriber numbers, and foster meaningful interactions.

Ben invites Guy from Thornbury Clinic to share his journey in growing his health and wellness business, The Thornbury Clinic, and expanding to three clinics. This conversation will interest entrepreneurs looking to take their ventures to the next level.

Join us as we dissect various websites, analysing their design, functionality, and user experience. From assessing navigation structures to evaluating content clarity, we’ll provide invaluable insights into optimising online platforms for maximum impact.

In recognising that a website can go beyond the standard, typical format, we dive into the realm of unconventional websites and review innovative designs challenging norms and discuss their potential drawbacks.

Ben provides a step-by-step walkthrough of the WP Code Snippets plugin, demonstrating its functionality and showcasing how users can leverage this tool to easily manage and implement custom code snippets within their WordPress websites.

Ben demonstrates how to optimise videos and your YouTube channels for SEO, offering practical insights and techniques to maximise your reach and improve the discoverability of their videos on the YouTube platform.

Ben demonstrates the benefits of using a Ninja forms multi step lead form to help funnel your sales.

Shifting our focus we look at homepage banner images, we’ll scrutinise their effectiveness, utilisation of space, and the array of styles available, turning the spotlight onto major brand websites for a comprehensive review of the good, the bad, and the ugly.

Join us as we look at ways to make your business grow by envisioning a transformative journey that aims to make your enterprise 10 times greater.

Attention all small business owners eager to harness the transformative power of AI for your enterprise and expand your network—join us we delve into the realm of AI chatbots and their potential to revolutionize your business.

Explore the impact of Artificial Intelligence (AI) on marketing. Learn how AI technologies are reshaping data analysis, enhancing customer experiences, and transforming digital campaigns.

Join us and five of our trusty clients (Jonathan Pollinger, Catherine Every, Angharad Wrigley, Aaron Carrington and Libby Windle) as we experimented with an AI generated script on the benefits of marketing your business.

To wrap up the last IMC episode of the year, we decided to spice things up with a live Christmas Ho-Down Quiz! Come along and join us, along with some of our clients, as we dive into marketing-themed quiz questions, unleash creative catchphrases, and engage in interactive activities. It’s a festive showdown you won’t want to miss!

We are joined by Jack McCaughtrie (Core Tree) to discuss why case studies are an effective way to capture the attention of buyers in your industry, help build brand awareness and let your customers sell your products for you.

We shine the spotlight on websites for major brands to review the good, the bad and the ugly. This month we turn our gaze to contact forms, dissecting their strengths and weaknesses. Reviewing how easy they are to find, access and navigate and whether they are visually interesting.

Join Ben as he leads you through the process of comprehending and analysing your YouTube statistics. Unlock the power of your data and make informed decisions to fuel your channel’s success.

Ben takes the hot seat as Granger Forson interviews him on BizSmart Gloucestershire, the radio station dedicated to providing businesses with expert advice for shaping their success. Listen to gain insights from Ben’s professional perspective.

Join Ben as he guides you through the process of creating remarkable Instagram Reels. He’ll help you get started by sharing valuable insights and ideas for content that will captivate your audience.