IMC128 Branching Out – Business Growth & Wellness
Ben teams up with Guy from Thornbury Clinic to explore the exciting journey of growing a business and expanding into new territories. Together, they share invaluable insights and practical tips for entrepreneurs looking to take their ventures to the next level.
(more…)IMC127: Focus On: Communication Methods
Join us as we dissect various websites, analysing their design, functionality, and user experience. From assessing navigation structures to evaluating content clarity, we’ll provide invaluable insights into optimising online platforms for maximum impact.
(more…)IMC126: Focus On: Unconventional Websites
In recognising that a website can go beyond the standard, typical format, we dive into the realm of unconventional websites and review innovative designs challenging norms and discuss their potential drawbacks.
(more…)IMC125 WordPress Walkthrough Code Snippet Plugin
Ben provides a step-by-step walkthrough of the WP Code Snippets plugin, demonstrating its functionality and showcasing how users can leverage this tool to easily manage and implement custom code snippets within their WordPress websites.
(more…)IMC124 Youtube SEO
Ben demonstrates how to optimise videos and your YouTube channels for SEO, offering practical insights and techniques to maximise your reach and improve the discoverability of their videos on the YouTube platform.
(more…)IMC123 Building multi step lead forms in Ninja Forms
Ben demonstrates the benefits of using a Ninja forms multi step lead form to help funnel your sales.
(more…)IMC122: Focus On: Homepage Banners
Shifting our focus we look at homepage banner images, we’ll scrutinise their effectiveness, utilisation of space, and the array of styles available, turning the spotlight onto major brand websites for a comprehensive review of the good, the bad, and the ugly.
(more…)IMC121: Make your business 10x greater
Join us as we look at ways to make your business grow by envisioning a transformative journey that aims to make your enterprise 10 times greater.
(more…)IMC120: Using ChatGPT for Marketing
Attention all small business owners eager to harness the transformative power of AI for your enterprise and expand your network—join us we delve into the realm of AI chatbots and their potential to revolutionize your business.
(more…)IMC119: What is AI?
Explore the impact of Artificial Intelligence (AI) on marketing. Learn how AI technologies are reshaping data analysis, enhancing customer experiences, and transforming digital campaigns.
(more…)IMC118 The Marketing Marvels
Join us and five of our trusty clients (Jonathan Pollinger, Catherine Every, Angharad Wrigley, Aaron Carrington and Libby Windle) as we experimented with an AI generated script on the benefits of marketing your business.
(more…)IMC117 Christmas Quiz Ho-Down!
To wrap up the last IMC episode of the year, we decided to spice things up with a live Christmas Ho-Down Quiz! Come along and join us, along with some of our clients, as we dive into marketing-themed quiz questions, unleash creative catchphrases, and engage in interactive activities. It’s a festive showdown you won’t want to miss!
IMC112: BizSmart interviews Ben Kinnaird
Ben takes the hot seat as Granger Forson interviews him on BizSmart Gloucestershire, the radio station dedicated to providing businesses with expert advice for shaping their success. Listen to gain insights from Ben’s professional perspective.
(more…)IMC106 Open Club Website & Marketing Review
We openned the club and invited Trevor Ray Hart (Trevor Ray Hart Photography) to have a website & marketing review. Ben shares SEO tips, content ideas and different ways they can draw more traffic to his website.
(more…)IMC104 Create remarkable video content
Ben shares a range of different ideas on how to create memorable video content that engages your customers.
(more…)IMC103: Carbon Reduction Plan
In ligHow is your business carbon reduction plan? Not sure where to start or what else you can do improve it? Then join us as we talk to Adam Bastock (Small99) who shares clear, simple actions to be more sustainable within your industry.
(more…)IMC102: The Future of Marketing
In light of recent AI advancements I want to revisit a discussion from 2021 where I chaired a discussion on the shifting landscape of marketing with Nicky Ayers (Ecl-ips CCTV), Catherine Every (Pippin Copywriting) and Jon Johnson (Mountain Perspective). We looked at challenges that could impact on our strategies for lead generation. It’s interesting to see how little these have impacted us in the last 2 years but will probably see slower change over the long term.
(more…)IMC101 Environmentally Friendly Business Marketing
Last year, Claire Walmsley-Moss presented valuable insights on making business marketing environmentally friendly and sustainable, highlighting ways to raise awareness of our environmental impact and offering positive ideas for enhancing and future-proofing our businesses.
(more…)IMC100 The Marketing Marvels
Can you believe we have done 100 IMC marketing webinars? Join us and five of our trusty clients (Jonathan Pollinger, Catherine Every, Angharad Wrigley, Aaron Carrington and Libby Windle) as we experimented with an AI generated script on the benefits of marketing your business.
(more…)IMC98 Open Club Website & Marketing Review
We open the club and invited Aaron Carrington (Carrington Guitar Academy) to have a website & marketing review. Ben shares SEO tips, content ideas and different ways they can draw more traffic to their website.
(more…)IMC97: The importance of messaging
Ben is joined by Kyla (Copy Café) to discuss the importance of good copy and how writing with personality can affect your brand.
(more…)IMC96: Transform your Sales Pipeline
Ben is joined by Paul Watson who helps companies ignite their potential by transforming processes & systems to empower people and enhance business performance.
(more…)IMC95: How to make a reel on Instagram
Join Ben as he introduces you on how to generate remarkable instagram reels. Walking through the steps on where to start and sharing ideas on what content you can create and share.
(more…)IMC93 Campaign Monitor Walkthrough
Ben demonstrates the benefits of using Campaign Monitor to manage your email campaign in this live walkthrough.
(more…)IMC92 Challenges of Product Pricing
Ben is joined by Kate (Journey in Style) and Dan (Dan Barker Studios) to discuss how these two businesses have negociated the challenges of product pricing.
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