IMC103: Carbon Reduction Plan
In ligHow is your business carbon reduction plan? Not sure where to start or what else you can do improve it? Then join us as we talk to Adam Bastock (Small99) who shares clear, simple actions to be more sustainable within your industry.
(more…)IMC101 Environmentally Friendly Business Marketing
Last year, Claire Walmsley-Moss presented valuable insights on making business marketing environmentally friendly and sustainable, highlighting ways to raise awareness of our environmental impact and offering positive ideas for enhancing and future-proofing our businesses.
(more…)IMC100 The Marketing Marvels
Can you believe we have done 100 IMC marketing webinars? Join us and five of our trusty clients (Jonathan Pollinger, Catherine Every, Angharad Wrigley, Aaron Carrington and Libby Windle) as we experimented with an AI generated script on the benefits of marketing your business.
(more…)IMC98 Open Club Website & Marketing Review
We open the club and invited Aaron Carrington (Carrington Guitar Academy) to have a website & marketing review. Ben shares SEO tips, content ideas and different ways they can draw more traffic to their website.
(more…)IMC89 Open Club Website Review
We open the club and invite club member Nancy Bell (Campagna Collections) to have a website & marketing review where Ben shares SEO tips, content ideas and different ways they can draw more traffic to their website.
(more…)IMC86 Grab Bag: Using Images Online
In this month’s Grab Bag webinar Ben and Clare dive into the do’s and don’ts of how to source and use images online.
(more…)IMC84 AI Chatbots Impact on Marketing
Ben and Clare are joined by Dave Hargest (Selmach Machinery) and Jack McCaughtrie (Core Tree) to discuss the impact AI chatbots are already having on marketing.
(more…)IMC82 Open Club Website & Marketing Review
We open the club and invite two guest members Barnaby Tompkins (Coltswold Hound) and Alison Creighton (Doodle Dogs) to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.
(more…)IMC78: Grab Bag SEO Marketing Questions
Ben and Clare are put in the hot seat as they answer SEO Marketing questions! From findiing out how to find your Keywords to trying out Open AI to generate website content.
(more…)IMC76 Live Festive Quiz Showdown
For the final IMC episode of this year we thought we would do something a bit different and hosted a live festive quiz show down. Join us and five of our members as they battle through our general knowledge, creative and interative activities to win a tasty prize…
IMC73: Open Club Marketing Review
We open the club and invite two guest members to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.
This is a fantastic session where you can sit in the wings and glean ideas for your own website! This month we are joined by Jo Biggadike (The Ambling Press Printmaker) and Ruth Twiggs & Jon Parsons (The Cotswold Cabin Company)
(more…)IMC72: The Carbon Almanac. It’s not to late to make a difference
We were joined by Paige NeJame who shared the journey behind, The Carbon Almanac. This book provides a powerful tool to help us create change, right here and right now and be greener with our marketing. When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.
(more…)IMC68: Grab Bag Marketing Questions
Ben and Clare go through the grab bag questions from customers focused around planning looking at where you should start with your marketing, how to work out your marketing budget and different ways to track your return on investment.
(more…)IMC64: Open Club Website Review
During this weeks session we open the club and invite guest members Frank Szucs (Bauxit Painting & Decorating) and Holly Foskett-Barnes (Bristol Illustrator) to have a website review where we share SEO tips, content ideas and different ways to draw more traffic to their websites.
(more…)IMC62: The Second Phase of Our SEO Audit
SEO expert Chris Richards (Utterly Digital) returns to guide us through phase two of our SEO audit. After completing the suggestions he recommended earlier this year we will see how these improvements have impacted the site and look at the next steps to help us build more traffic and gain more sales.
(more…)IMC61: Grab Bag Copywriting Questions
This grab bag episode focused on marketing questions around blogging and content writing. We were joined by Catherine Every (Pippin Copywriting) who helped us tackle some of the questions we received.
(more…)IMC60: Be Sociable book extracts
Ben is joined by Helen Davies (Citrus Web), to revisit a book they wrote back in 2014. Be Sociable brought together marketing strategy and social media concepts based on their own unique experience. In this episode they’ll be looking at what’s still relevant and where marketing has moved on to.
(more…)IMC59: Benefits of WooCommerce
Join Ben and WooCommerce expert Ronald Gijsel (Automattic) as they chat about the benefits of WooCommerce, product development, community, and social commerce and omnichannel.
(more…)IMC58: Capture Attention with a Case Study
We were joined by Jack McCaughtrie (Core Tree) to discuss why case studies are an effective way to capture the attention of buyers in your industry, help build brand awareness and let your customers sell your products for you.
(more…)IMC57: A World Without Email
Ben was joined by Alex Coppock (Communion Architects) to discuss the path back to sanity in which Cal Newport’s book: A world Without Email offers a variety of road-tested practices to help us escape the tyranny of our inboxes in order to achieve a calmer, more intentional, and productive working life.
(more…)IMC55: Open Club Website Reviews
During this weeks session we open the club and invite guest member; Italian Interior Designer Marta Rossarta to have a website review where we will share SEO tips, content ideas and different ways she can draw more traffic to her website.
This is a fantastic session where you can sit in the wings and glean ideas for your own website!
IMC54: Data Marketing Dashboard
Are you fed up wading through Analytics to find the most popular pages on your site or Search Console to see your ranking in Google?
Ben share’s his method for consolidating your data into one place to enable you to easily track progress and follow how successfully your marketing goals are going.
(more…)IMC53: A Greener Approach to Marketing
During this week’s webinar we will be joined by Claire Walmsley-Moss who will help us find ways to make our business marketing more environmentally friendly and sustainable. No ‘greenwashing’ here!
(more…)IMC52: WordPress Security Audit
We are joined by WordPress Security Expert, Tim Nash, who will talk through a recent security and performance audit on our website sharing advice on how we can protect and speed up WordPress.
(more…)IMC51: Your questions answered
Ben and Clare dive into our grab bag of questions we have received from clients and club members.
It’s your chance to put us in the hot seat and get your own marketing questions answered. If you would like to submit your own questions please contact Clare at [email protected].
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