Join my club – The perfect way to energise your marketing mojo.

Watch the first 15 minutes of ‘How to get Five Star Reviews’ for a taster of club membership.

Join me and other club members at The Inventive Marketing Club (IMC) to discuss marketing tips, current topics and answer your marketing questions

One-time Pass
£42 (ex VAT)

Buy this month’s event only
Video of the webinar
No commitment, no hassle

Monthly Plan
£25 (ex VAT)

Pay monthly
Access all previous webinars
No commitment, cancel anytime

Annual Plan
£250 (ex VAT)

Pay for 10 months, get 12
Access all previous webinars
No commitment, cancel anytime

Prefer to pay by card or bank transfer? Read more below

No questions asked refund

I’m confident you’ll get real value from the club but if you don’t just contact [email protected] within 30 days of your first event and ask for your money back. 


This months topic
Customer testimonial videos

You should be asking customers for testimonial videos – Learn why, how to ask and filming tips in my webinar.

People use recommendations to refine their options when buying a product. This is particularly crucial when it’s an area they are not confident in or the choice feels endless.

Testimonials help reassure your customer that they are making the right decision and that you have a proven track record – A video testimonial is even more powerful.

  • In this months webinar I’ll be looking at:
  • Why you should start asking for video testimonials
  • Advice and email templates on how to ask and follow-up
  • Whether to record remotely on Skype or face to face.
  • Interview formats and questions to ask
  • Plus tips for filming, editing and publishing great video

Reviews from recent workshops

"Ben provided helpful and easy-to-follow advice. The latter is very important for me! He is clearly very knowledgeable."Abi McPherson
"Ben was really engaging, and ran a fun and informative session around e-mail marketing. I left feeling motivated and positive..."Laura Duggal
"Very approachable, creative and informative"Graeme
"They helped me get started"roger
"Great workshop, contents very clearly explained, felt I learnt a lot . Definitely worth attending. Thank you Ben."Alison Ferris

Know someone who would enjoy the club? Invite them along as your guest to the next club session.


Stay current

Keep up-to-date with the latest marketing techniques and software.

Keep focused

Put some rigour and strategy back into your marketing.

Ask questions

Ask question during the webinar or directly in the club house chat room.


Get access to the entire back catalogue

Join today and get access to previous hour-long webinar recordings along with slide handouts and helpful downloads. Check out the titles below to see if I’ve already covered something you need to know about right now.

<strong>Planning your marketing strategy</strong>

Planning your marketing strategy

Getting your marketing machine going.

<strong>Using email marketing effectively</strong> 

Using email marketing effectively 

Ideas on how to use email marketing effectively in your busines.

<strong>YouTube Engagement</strong>

YouTube Engagement

Understanding YouTube analytics and getting more engagement from your channel.

<strong>Get more out of LinkedIn</strong>

Get more out of LinkedIn

Get up to speed with LinkedIn and learn some of the key ways people use it to get new business.

<strong>Using email marketing effectively</strong> 

How to get Five Star Reviews

And why they are good for SEO.

<strong>YouTube Engagement</strong>

SEO Strategy

How to improve your website content and structure with an aim of getting to page one in Google.

<strong>Get more out of LinkedIn</strong>

Google Analytics

How people find your site, tracking sales and setting up a dashboard.

<strong>Using email marketing effectively</strong> 

Image Editing

Best practices, how to prepare an image for the web or social media, handy tools and live demos.

<strong>YouTube Engagement</strong>

Blogging & Content Strategy

Developing a blog content strategy to get found online.

<strong>Get more out of LinkedIn</strong>

WordPress walkthrough

From logging in to posting your first blog article.

<strong>Using email marketing effectively</strong> 

Understanding your customer

Learn to better fulfil your customers’ needs with more target products.

<strong>YouTube Engagement</strong>

Google My Business walkthrough

From claiming your listing, setting the correct categories to optimising for local SEO

<strong>Get more out of LinkedIn</strong>

Productivity at work

Make better use of your time so that you feel more in control.

One-time Pass
£42 (ex VAT)

Buy this month’s event only
Video of the webinar
No commitment, no hassle

Monthly Plan
£25 (ex VAT)

Pay monthly
Access all previous webinars
No commitment, cancel anytime

Annual Plan
£250 (ex VAT)

Pay for 10 months, get 12
Access all previous webinars
No commitment, cancel anytime

Prefer to pay by card or bank transfer? Read more below

No questions asked refund

I’m confident you’ll get real value from the club but if you don’t just contact [email protected] within 30 days of your first event and ask for your money back. 


Common questions

Who is presenting the webinar?

Ben Kinnaird is the presenter for most of the club webinars. He has worked with a variety of businesses over his 20 year career helping them to grow braver, move out of their comfort zone and become more effective individuals.

How long is the webinar?

The webinar is 60 minutes long and starts and ends on time.

How does a webinar work?

A webinar is just like watching a video on YouTube except that I’ll be presenting live. I’ll send you a link when the webinar is about to start. Just click the link and wait for the session to start.

Can people see and hear me?

You’ll be able to see and hear me but I cannot see or hear you. So feel free to attend in your comfy clothes if you are at home or listen while you are having lunch.

Can I ask you questions on the webinar?

You’ll be able to ask questions at any time and I’ll make every effort to answer all of them. However you won’t be expected to contribute unless you want to.

If I missed the webinar can I watch it later?

Yes you can watch the webinar later. Our software will send you an email about an hour after the session ends with a full video recording. You’ll miss out on asking questions but the rest of the content will be there.

Can I recommend topics?

If you watch live you get a chance to vote for the topic you’d like to learn about next time.

Can I pay by credit card or bank transfer

Yes, you can buy 12 months access to the club using a credit card or bank transfer on my Inventive People site using the button below. Just select your preferred payment option at checkout.

Can I invite a guest to the club

Yes of course. You can invite any guest to one club webinar for free. To do this send an email [email protected] copying them in and I’ll add them to the guest list for the next session.

If they join up I’ll give you a £50 credit against any of my services (or a donation to a charity) and your friend will get £50 off the club membership making it £200/year.

Can I have a trial month?

I don’t offer trials but you can watch the first 15 minutes of ‘How to get Five Star Reviews’ for a taster of club membership or sign up to the free Marketing Boost webinar which is an excellent way to kick start your marketing efforts.

Plus I’ll also offer a full refund if you are in anyway unhappy after watching your first session.

What if I don’t like the club? Do you offer a guarantee?

I offer a No questions asked refund. I’m confident you’ll get real value from the club but if you don’t just contact [email protected] within 30 days of your first event and ask for your money back. 

Do you offer discounts to charities?

Yes, if you are a registered charity then you can access the club for 50% off for the lifetime of your membership. Contact [email protected] and I’ll get your setup.


One-time Pass
£42 (ex VAT)

Buy this month’s event only
Video of the webinar
No commitment, no hassle

Monthly Plan
£25 (ex VAT)

Pay monthly
Access all previous webinars
No commitment, cancel anytime

Annual Plan
£250 (ex VAT)

Pay for 10 months, get 12
Access all previous webinars
No commitment, cancel anytime

Prefer to pay by card or bank transfer? Read more below

No questions asked refund

I’m confident you’ll get real value from the club but if you don’t just contact [email protected] within 30 days of your first event and ask for your money back.