The Inventive Marketing Club

Learn to build a better marketing strategy

Join to receive regular tips and advice on marketing, video and the web so you can become more effective in business. Pro Members get access to live webinars, exclusive discounts and other perks – Find out more

Free Forever

Free Forever

Marketing Boost event
Monthly newsletter
Insightful podcast
My ebook Be Sociable

Pro

Pro

£25/mo
Monthly webinar workshop
Access all previous webinars
Discount codes and offers.

Expert

Expert

£95/mo
Pro Membership, plus
1:1 every month with Ben
‘Your Story’ interview

Free membership for charities – All prices exclude VAT – No commitment, cancel anytime – 30-day refund guarantee

“I really enjoy listening to the Podcast version of the Inventive Marketing Club. I am a regular podcast listener to RI and to have this resource available is really amazing. Always a great listen.”

Headshot of Alex Coppock from Communion Architects

Alex

Communion Architects

Join my Marketing Club today and get:

Members-only newsletter – Keep up-to-date with the latest news in business, marketing tips and links to new club content.

Marketing Boost – Learn how to find the right customers, create great content and a develop a sustainable approach to marketing in this 45 minute webinar.

Interviews with marketing experts – Access to all 92 episodes of the Something Inventive podcast with interviews and discussion on marketing, creativity and the web.

Be Sociable ebook – Easy-to-follow social media tips and strategy so you can get noticed by the right people for the right reasons. Learn more

Clicking the button above will take you to my newsletter signup page provided by Campaign Monitor. After signup you’ll be able to access the last newsletter, my podcast and ebook.

Pro Members

Everything Free Members get plus the following:

Monthly workshop – Every month join me as I cover a marketing topic in detail. Each webinar is at least 60-minute webinars and I cover areas helpful to marketing newbies and seasoned pros. As a pro club member you get access all previous webinars – now over 1000 minutes of content – or listen to the audio only podcast version while you walk the dog.

Marketing Boost call – A 60-minute one to one remote session with me to focus on immediate concerns.

Discount codes and offers – Use these discounts to buy marketing services from my sister site Inventive People such as copywriting, web development and search optimisation.

Downloads and resources – Links to the software, tools, worksheets and resources that my clients and I use to get marketing done every day.

Newsletter archive – Past archives of my members-only newsletter.

Ready to signup?

Within 24 hours of registering I’ll send access details for the club, newsletter archive, my podcast and ebook.

Other payment options

Expert Members

Everything Pro Members get plus the following amazing benefits:

1:1 every month with Ben – A 30-minute one to one with me each month. Chat marketing strategy or web coding, anything goes.

‘Your Story’ interview – Tell your story in a video interview. I’ll publish it on the Rather Inventive blog, YouTube channel and share in the newsletter.


Watch the first 15 minutes of ‘How to get Five Star Reviews’ for a taster of Pro Membership.

“I would suggest the club as an easy and simple format to learn and keep up-to-date with marketing tips and advice.”

Jack

Jack

Core Stree Social training

“I would recommend it as a club to improve your firm’s digital marketing and make the most of your website.”

Karen

Karen

Ecl-ips CCTV

“I would recommend it as a club to improve your firm’s digital marketing and make the most of your website.”

Heidi

Heidi

Eat Sleep Live Herefordshire

More reviews and feedback

"Ben provided helpful and easy-to-follow advice. The latter is very important for me! He is clearly very knowledgeable."Abi McPherson
"Ben was really engaging, and ran a fun and informative session around e-mail marketing. I left feeling motivated and positive..."Laura Duggal
"Very approachable, creative and informative"Graeme
"They helped me get started"roger
"Great workshop, contents very clearly explained, felt I learnt a lot . Definitely worth attending. Thank you Ben."Alison Ferris

Know someone who would enjoy the club? Invite them along as your guest to the next club session.


Get access to the entire back catalogue

Join today and get access to previous hour-long webinar recordings along with slide handouts and helpful downloads. Check out the titles below to see if I’ve already covered something you need to know about right now.

<strong>Planning your marketing strategy</strong>

Planning your marketing strategy

Getting your marketing machine going.

<strong>Using email marketing effectively</strong> 

Using email marketing effectively 

Ideas on how to use email marketing effectively in your busines.

<strong>YouTube Engagement</strong>

YouTube Engagement

Understanding YouTube analytics and getting more engagement from your channel.

<strong>Get more out of LinkedIn</strong>

Get more out of LinkedIn

Get up to speed with LinkedIn and learn some of the key ways people use it to get new business.

<strong>Using email marketing effectively</strong> 

How to get Five Star Reviews

And why they are good for SEO.

<strong>YouTube Engagement</strong>

SEO Strategy

How to improve your website content and structure with an aim of getting to page one in Google.

<strong>Get more out of LinkedIn</strong>

Google Analytics

How people find your site, tracking sales and setting up a dashboard.

<strong>Using email marketing effectively</strong> 

Image Editing

Best practices, how to prepare an image for the web or social media, handy tools and live demos.

<strong>YouTube Engagement</strong>

Blogging & Content Strategy

Developing a blog content strategy to get found online.

<strong>Get more out of LinkedIn</strong>

WordPress walkthrough

From logging in to posting your first blog article.

<strong>Using email marketing effectively</strong> 

Understanding your customer

Learn to better fulfil your customers’ needs with more target products.

<strong>YouTube Engagement</strong>

Google My Business walkthrough

From claiming your listing, setting the correct categories to optimising for local SEO.

<strong>Get more out of LinkedIn</strong>

Productivity at work

Make better use of your time so that you feel more in control.

How to make fab client testimonial videos

How to make fab client testimonial videos

Learn why, how to ask and tips on filming editing and software.

How we make our podcast

How we make our podcast

Everything we do to create our podcast. Including lessons learnt, stats and tools.

<strong>Get more out of LinkedIn</strong>

Improve landing page SEO

Optimising a specific page of your website to rank higher on Google 

Next Topic TBD

Google Search Console walkthrough

How to use GSC to find your Google rank and page errors.

Next Topic TBD

How to design and build a website

My website design process from planning to going live.

<strong>Get more out of LinkedIn</strong>

Architectural Photography

Why great photography is crucial to show your property in the best light.

Next Topic TBD

Blog Content Review

How to review your blog to find the best performing articles and which ones need cutting away.

Next topic

Next topic

Mining LinkedIn to find prospects and how to then engage with them.


Stay current

Keep up-to-date with the latest marketing techniques and software.

Keep focused

Put some rigour and strategy back into your marketing.

Ask questions

Ask question during the webinar or directly in the club house chat room.


A letter from club founder Ben Kinnaird

Hello I’m Ben

I help businesses build a better strategy for marketing, web, social and video.

I’ve always loved working with people to help them move out of their comfort zone and become more effective in their marketing. It’s one of the reasons I started my Marketing Club

I wanted a place to share the strategy I use with my client clients, the tips and tools I find in articles and podcasts, and share learning from conferences I attend.

In the club, I share news articles or tips that I find interesting, produce a regular video podcast with tips and advice to improve your marketing and a members newsletter 

For pro members, I run a 60 minute live webinar every month focused on a topic, such as Optimising your landing pages, using email marketing effectively, developing a blogging strategy or how to edit images so they look great and load fast

Pro members can also access Past archives of every training webinar, newsletter plus Downloads, worksheets and other resources

You can sign up to the free plan with just your email or go Pro and get all the webinars, newsletters and other resources plus new content every month for a small monthly fee

I’m confident you’ll get real value from the club but if you don’t just contact me at support@ratherinventive.com within 30 days of your first event and ask for your money back for a full no hassle refund.

If you are a registered charity then you can become a Pro Member for FREE and forever. Contact support@ratherinventive.com and I’ll get your setup.

Join me and the other members today. I look forward to meeting you!


Common questions

Who is presenting the webinar?

Ben Kinnaird is the presenter for most of the club webinars. He has worked with a variety of businesses over his 20 year career helping them to grow braver, move out of their comfort zone and become more effective individuals.

When are webinars recorded?

Webinars take place live at 1pm on the four Tuesday of each month. They last 60 minutes long and start and end on time.

How does a webinar work?

A webinar is just like watching a video on YouTube except that I’ll be presenting live. I’ll send you a link when the webinar is about to start. Just click the link and wait for the session to start.

Can people see and hear me?

You’ll be able to see and hear me but I cannot see or hear you. So feel free to attend in your comfy clothes at home or listen while you are having lunch at work.

Can I ask you questions on the webinar?

You’ll be able to ask questions at any time and I’ll make every effort to answer all of them. However you won’t be expected to contribute unless you want to.

If I missed the webinar can I watch it later?

Yes you can watch the webinar later. Our software will send you an email about an hour after the session ends with a full video recording. You’ll miss out on asking questions but the rest of the content will be there.

As a Pro Member you can also access all webinars in the club house. I’ll give you access to this when you join.

Can I recommend topics?

Watch live and you’ll get a chance to vote for the topic you’d like to learn about next time. Or just send me an email at support@ratherinventive.com with something you’d like me to look into.

Can I invite a guest to the club?

Yes of course. You can invite any guest to one club webinar for free. To do this send an email support@ratherinventive.com copying them in and I’ll add them to the guest list for the next session.

If they join up I’ll give you a £50 credit against any of my services (or a donation to a charity) and your friend will get £50 off their Pro Membership making it £200/year.

Can I have a trial month?

I don’t offer trials but you can watch the first 15 minutes of ‘How to get Five Star Reviews’ for a taster of club membership or sign up to the free Marketing Boost webinar which is an excellent way to kick start your marketing efforts.

Plus I’ll also offer a full refund if you are in anyway unhappy after watching your first session.

What if I don’t like the club? Do you offer a guarantee?

I offer a No questions asked refund. I’m confident you’ll get real value from the club but if you don’t just contact support@ratherinventive.com within 30 days of your first event and ask for your money back. 

Do you offer discounts to charities?

Yes, if you are a registered charity then you can become a Pro Member for FREE and forever. Contact support@ratherinventive.com and I’ll get your setup or watch this video to learn more.