Get you up to speed with LinkedIn and learn about some of the key ways people use it to get new business.
Great place for sharing business content
Authoritative personal search result in
Google Good for engagement
610 million users / Over 260M monthly active
LinkedIn provides 50% of social traffic to blogs
Professional and friendly
No photos from holiday
Personalise the URL – linkedin.com/in/benkinnaird- marketing-expert/
Professional headline – Write how you help people
Profile photo – Recent picture that resembles you. Smiling, approachable
Banner images – Add contact number/email
Summary – Expand headline. Share your experience you have. Keep it simple. Include testimonials that share why people should buy from you.
Review Ben’s profile
Any anyone else who’s brave enough…
What do you look for in an LI profile?
Endorsements and Recommendations
Who uses these?
Do they help you to decide work with someone?
Be the first to comment or help others
Original poster will appreciate your support
Helps stimulate more commenters
First follower video
Share links to your blog or other content
Alternative / addition to blogging
Review of posts and how to
Find local contacts Multiple keywords
Demo of advanced search
Visit other peoples profiles
Use Google search to find people
These rule over business pages (Alex Galviz)
Get your employees to post your content on their personal pages
Connect with people you meet with or connect in advance (podcast interviews)
Ask a question when connecting
Become a tribe
Idea of WEN (Worcestershire Education Network)
All members reviewing group account
Looking for ideas to share
Observations on Tom Hanks in conversation, with advice you can use to be a better presenter on video, in a workshop or even chatting down the pub.
Here’s a few tips I noted from the video
- Create a story gap – Peak peoples interest with the promise of an exciting story.
- Pantomime what you are saying – Use hand gestures and movement to act our what you are saying.
- Be dynamic – Shift a story’s focus from sad to happy or move your voice from loud to quiet.
- Include everyone – Make good eye contact (three seconds or so) so that people feel what you are saying is relevant to them, that they are included.
The last point, on eye contact, I’ve found particularly helpful in boosting my confidence when talking to a large group of people.
I’ve always enjoyed films featuring Tom Hanks from Big (his earliest film that I remember watching), to Castaway, Saving Private Ryan and Forest Gump, which is on my rewatch list.
Our last Infectious Marketing webinar was so well received we’ve decided to put on another one.
In this webinar Heidi and I will focus on how you can use Facebook and Google My Business to make sure you are all set to attract local customers as the lockdown eases and people start to look for local services again.
- Advice on finding your ‘strategic alliances’ and collaborators
- Tips on running a compliant Facebook competition and advice on using Hashtags
- Steps to review your Google My Business Profile including tips on how to get more reviews.
- Inspiration to bring people back to you with confidence
Heidi Chamberlain-Jones (Eat Sleep Live Herefordshire) and Ben Kinnaird (Rather Inventive Marketing) share their best ideas on using social media, email and presenting on video to stay connected during lockdown so you and your customers come out of this stronger together.
We’ll also look at the website and SEO improvements you could be making in this quiet time to prepare for a return to normality – Whatever that will look like!
- Tips to keep customers engaged and even get some new ones, ready for when the lockdown lifts.
- Easy but effective marketing updates to do while you’re not changing the beds.
- Inspiration to bring people back to you with confidence.
Euan Semple interviewed on Jonathon Pollinger’s #SocialMediaShow podcast
“When people moan at me about the rubbish on Facebook I point out that that’s your friends. And if you don’t like that then think harder about who you’re friends with”
I completely agree with Euan on this, we should all take more responsibility for the diet of news and comment that we read. And like any good food diet it should be varied.