We take a dive into Pinterest with Jonathan Pollinger and discuss how it could make a huge difference to your business particularly if you have a very visual product.
Notes
Business Benefits
- Showcase products
- Sell products
- Brand awareness
- Collaborate on designs (Secret boards)
- Plan and promote events
- Show off your testimonials
- Direct traffic to website
What you need
- Smartphone or laptop (85% use mobile app)
- Creativity, originality plus ability to inspire
- Time to plan
- Quality photos and videos
- It’s not just about production – join the conversation by commenting
- View and be inspired before creating
- Search for your interests, hobbies and lifestyle
Essential Points
- Purpose: Inspiration → Drive website traffic → Sales
- Content: Product demos, explainers, tips
- Style: Inspirational, show off ideas and aspirational
- Shopping: 50% of users go onto Pinterest to shop
- Ads: Increase visits to website
- USP: Large reach for low effort and/or low budget
Pinterest Stats
- 431 million users – Feb 2022
- Total revenue increased by 20% in Q4 2021
- Female audience is 76.7%, male audience 15.3%, remainder unknown (Jan 2022)
- Women aged 25-34 represent 29/1% of Pinterest’s ad audience (Jan 2022)
- 75% of weekly Pinterest users say they’re always shopping
- Shoppers are 5 times more likely to purchase something if they can try it in AR
- 85% of Pinners say they use Pinterest to plan new projects/make purchase decisions
- 9 million people in UK use Pinterest for home inspiration
Key points
- Business profile – including Analytics, Ads and verified website address
- Pins
- Idea pins (Stories) – up to 60 seconds, includes video editor
- Pinterest and Shopify partnership
- Pinterest lens – visual search (AR) via camera and app/desktop
- Try on AR feature
- Use Pinterest predictions for market intelligence – Pinterest 2022 predictions
Tips
Pins
- Create quality videos and photos
- Keep captions concise and simple
- Include hashtags in captions
- Don’t just pin your own content – re-pin too
- Get noticed by liking and commenting on others’ pins
- Always reply to all Comments and as fast as you can
Idea Pins
- Storyboard ideas first before posting Idea Pins
- Add stickers
- Add product pins
