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IMC113: Analysing your Youtube Statistics

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Join Ben as he leads you through the process of comprehending and analysing your YouTube statistics. Unlock the power of your data and make informed decisions to fuel your channel’s success.

Notes

Unlock the power of your data and make informed decisions to fuel your channel’s success.

YouTube Stats

  • Worlds 3rd largest search engine *
  • 2 billion monthly active users **
  • 70% mobile views **
  • 85% channels have fewer than 1k subs **

*Source: https://www.tubics.com/blog/youtube-2nd-biggest-search-engine
** Source: https://backlinko.com/youtube-users

The Power of Youtube

It has more search volume than Bing
or Yahoo, more than twice Amazon’s,
and three times Facebook’s.
Rand Fishkin

Source: https://www.tubics.com/blog/youtube-2nd-biggest-search-engine

Google Coverage

More variety of coverage in Google than organic text results

Impact of a well optimised video

  • Publish consistently
  • Get to the action in first five seconds. Remove boring bits
  • Watch other videos your audience might likeCheck your retention stats to see where people drop out
  • Include a call to action. Link to your website in description
  • your own Reels and ideas on what content you can share.