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Martin Dugan shares his approach with Ben on how he manages outbound marketing, cold calling through to nurting the outcomes.
Find a way to personalise the consumer journey without the need for unauthenticated device and browser IDs It’s time to rebuild the modern-day ecosystem to transact on people-based identity and to move away from the third-party cookie. It’s time to build an ecosystem that is rooted in consumer trust and puts the consumer first. And,…
A new code of practice aimed at raising standards, smoothing relationships between industry participants, and delivering transparency for consumers. Jill Dougan, ISBA executive committee chair and customer director, British Gas Energy said: “As marketing continues to evolve, it is vital we keep pace with new marketing channels and ensure they are being used honestly and…
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