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Marketing Articles: Page 2

You can now choose your channel’s handle

YouTube is rolling out Handles – just like we have for other social networks – in November. You will be notified via email when you can choose. Here’s a quote from the email

if you already have a personalized URL for your channel, we’ve reserved this for you as your handle. If you’re happy with that handle then you’re all set. If you want a different handle from the one we reserved, you can change it. If you don’t already have a personalized URL today, you’ll also be able to choose a handle. Keep in mind that handles are unique to each channel, so once a handle has been chosen, it can’t be selected by anyone else.

But what are handles you might ask. From their help page on the subject 

Handles are a way for you to find and connect with creators on YouTube. Handles are unique and short channel identifiers separate from channel names, and they start with the “@” symbol. For example, @youtubecreators.

And most importantly

If you don’t select a handle by November 14, 2022, YouTube will automatically assign you one. You can change this handle at any point.

Do you have to love what you do?

Jason Friend pushing back on the axiom that you need to love what you do in order to succeed.

‘Back in the mid-’90s, I was looking for a simple tool to keep track of my music collection, and all of the available programs seemed bloated and unnecessarily complex. Those are two things I despise, so I set out to make my own tool and eventually released it under the name Audiofile. I didn’t love music collecting. I didn’t even love software development. (I was just learning it at the time.) And I didn’t have any aspirations to run a software business – I just saw a need, couldn’t find anything I thought was great, and I built something better.’

Succeeding is not about how much you love something, it’s about how much motivation you have.

More on persistence.

On playing dead and being persistent

The Guardian reporting on Josh Nalley who played dead in hundreds of TikTok videos just to get on TV.

‘With nearly 125,000 followers and 4.3m total likes, the 41-year-old restaurant owner poses for a few seconds at a time in various settings – on river banks, roads, bridges and in forests.

“I figured that was the easiest way that I could actually get on to a TV show or movie, you know, without actually having to audition or move out of Kentucky,” he told the Washington Post. “Laziness is part of it.”’

This is a masterclass in marketing. Have a goal, know your niche and be persistent.

Leading By Example

From the Daily Difference Email at The Carbon Almanac

‘The certified B-Corp continues to lead in the fight against climate change.

The company’s founder, Yvon Chouinard, recently announced that the earth is its sole shareholder. “Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source. We’re making Earth our only shareholder. I am dead serious about saving this planet.”’

Climate Change In Photos

Grab a coffee and take a few minutes to flick through this PDF photo book.

We are facing an earth crisis. I think that art is a way to engage people. Art can initiate conversations when other media fails.

Graphic artist Shepard Fairey

PS remember to share it with others, it’s important but it’s not too late.

What marketing is

Seth offers a little clarity

Marketing isn’t paying for ads, changing the logo or building a social media presence.

Marketing is product design, customer service, pricing, customer delight and creating and living a remarkable story. Marketing is creating the conditions for the network effect.

Understanding is half the battle.

IMC63: Google SEO Case Study

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

We are joined by Abi Unwin (Abigail Jane Coaching) who will shared her journey into SEO. Earlier this year she attended one of Ben’s introductory SEO workshop and managed to boost her website Google Ranking ‘from page 15 to page 1 in under a month!’ and gained more sales.


Boost your SEO and get more website traffic

Extract from my post published on Start and Grow. You should read all of the tips in the article but I like this one the best.

2. Find out who you’re up against

Search optimisation is all about competition and ranking. By knowing who you are up against, and what they are doing to boost their SEO you can gain the upper hand.

Know your enemy…

IMC62: The Second Phase of Our SEO Audit

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

SEO expert Chris Richards (Utterly Digital) returns to guide us through phase two of our SEO audit. After completing the suggestions he recommended earlier this year we will see how these improvements have impacted the site and look at the next steps to help us build more traffic and gain more sales.


How to create a Bulletproof Marketing Strategy – Workshop Series

If you aren’t getting the website traffic you want; join us on our Bulletproof Marketing Strategy workshop series. Across six, thirty minute sessions you’ll learn how online marketing impacts your business’s growth, gain tactics for attracting more of your ideal customers, learn how to create powerful marketing messages and understand how to find out what’s working.

Please register your interest on the form below to receive more information.


5 tips to improve your productivity as a freelancer

Productivity tips from me published over on Start and Grow Enterprise.

This is one of my favourites.

To-do lists work because they help you stay on the path to getting your most important work done – but they work even better when you write them as an action! So instead of ‘get more paper’, write ‘buy A4 laser paper from Amazon’ and add a due date. If the to-do is to call someone, write their contact details, that’ll save you from having to hunt later.

The aim is not to have to think about a task when you come to do it. Also, don’t pack numerous tasks inside one to-do item. Instead of ‘finish project’ break it down into many smaller actions and you’re more likely to get them done.

The ideas originaly came from webinar IMC13 Productivity at work and are a distillation of ideas from the book Getting Things Done by David Allen – well worth a read – among other books I’ve read over the years. Having a background in programming I’m often like to take the lazy path and am always looking for a simpler way to do work.

IMC57: A World Without Email

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Ben was joined by Alex Coppock (Communion Architects) to discuss the path back to sanity in which Cal Newport’s book: A world Without Email offers a variety of road-tested practices to help us escape the tyranny of our inboxes in order to achieve a calmer, more intentional, and productive working life.