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Marketing Articles: Page 2

Dieter Rams pointing at things he doesn’t like

A clip from Gary Hustwit’s documentary “Rams”. I’ve not seen the full documentary yet but after watching this clip it went straight on my watch list.

“I find things like this unnecessary. We don’t need them.

We should forego them because we need the resources for better things”

How I feel about the design of some websites.

A visual guide to AI for small businesses

Dan Andrews from Scribey Sense joined a recent Cool Ventures workshop on ‘AI in Business’ and distilled it into useful ‘Cliffs Notes’. Amazing! Thanks Dan.

If you need a complex subject (like AI) distilling into visual simplicity, you should look him up.

In the spirit of AI and summarisation I asked Chat GPT4 to summarise his image.

The image is a colorful and creative infographic that seems to be aimed at small business owners, providing insights into the utilization of AI (Artificial Intelligence). It presents information in a casual and engaging manner, with various sections such as “Think of AI like an Assistant,” “Pro’s & Cons,” “What’s This Mean For Creatives?” and “Tips.”

  1. Think of AI like an Assistant: This section emphasizes that AI can help unblock obstacles, encouraging getting started with coding to accelerate one’s ideas.
  2. Pro’s & Cons: It warns the users to beware as AI might make stuff up, suggesting it’s great for outlines but needs human intervention for refinement.
  3. What’s This Mean For Creatives?: It addresses creatives specifically, advising them to ingest their work into the AI, but also highlighting that AI needs substantial hardware support. It also touches upon logo design, suggesting that a human designer is essential to finish up or improve the start made by the AI.
  4. Tips: Various tips are provided, such as always reviewing the outputs, being specific with commands, and experimenting.

Throughout the infographic, there are playful illustrations and visuals to make the content more digestible and engaging.

Image © Dan Andrews for Scribey Sense

IMC102: The Future of Marketing

In light of recent AI advancements I want to revisit a discussion from 2021 where I chaired a discussion on the shifting landscape of marketing with Nicky Ayers (Ecl-ips CCTV), Catherine Every (Pippin Copywriting) and Jon Johnson (Mountain Perspective). We looked at challenges that could impact on our strategies for lead generation. It’s interesting to see how little these have impacted us in the last 2 years but will probably see slower change over the long term. 


Search Engine Optimisation (SEO) Starter Guide: A Step-by-Step Guide

Start optimising your website for search engines with this 8-step SEO guide. Research keywords, optimise content, make your website mobile-friendly, choose a fast host, use a simple design, create a sitemap, get backlinks, and monitor your website’s performance.

Search Engine Optimisation (SEO) is improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in a search engine’s results. Here’s a step-by-step guide on how to get started with SEO.


Google Keyword Planner: A Step-by-Step Guide

Unlock the power of keyword research with Google Keyword Planner. Google Keyword Planner is a free tool that allows you to research keywords and find the most relevant to your business. This tool is essential for search engine optimisation (SEO) and can help you to improve your website’s visibility in search engine results pages (SERPs). Here’s a step-by-step guide on how to use Google Keyword Planner.


How to Find Keyword Position in Google Search Console: A Step-by-Step Guide

Track your keyword positions in Google search results with Google Search Console. Google Search Console is a free tool that provides insights into how your website appears in Google search results. One of the key features of Google Search Console is the ability to track keyword positions. Here’s a step-by-step guide on how to find keyword positions in Google Search Console.

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