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IMC104 Create remarkable video content

Ben shares a range of different ideas on how to create memorable video content that engages your customers.

Notes

How to create memorable video content that engages your customers.

Be remarkable

“Remarkable doesn’t mean remarkable to you. It means remarkable to me.
Am I going to make a remark about it? If not, then you’re average, and average is for losers.”

Seth Godin 2007
  • Remarkable doesn’t have to be big
  • Make it for your customer
  • Fun / Helpful / Interesting
  • Audience focused
  • Personal

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