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IMC105: Email Video Marketing with Loom

Ben shares the benefits of using video in your email marketing with Loom. Loom is a video messaging tool that helps you get your message across through instantly shareable videos.


Sending Video Emails with Loom

  • Using Loom for help and support, a quick update or a proposal video to educate and impress

How to use loom video walkthrough demonstration

  • Make it personal and be remarkable
  • Small shareable video file compatible across all devices
  • Has animated gif thumbnail
  • Clips are editable and be trimmed or bolted together
  • Free account allows 5mins of shareable video
  • Has template backgrounds, can upload your own
  • Can be used as part of team communications or as an individual

Tips on making your video

  • Plan your talking points
  • Have your notes on a post it by your camera
  • Set up the screen and apps you want share on video before hand
  • Stick to your key points
  • Make it personal
  • You can be creative and use a mini whiteboard to write their name on
  • Take a deep breath before you start
  • Remember to smile
  • Don’t rush when you’re talking
  • Make sure you have a good microphone – you don’t want to be muffled
  • Check your lighting, make sure the light in the room is even
  • Share the animated gif in your email, it’s fun and intriguing

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