IMC89 Open Club Website Review
We invited club member Nancy Bell (Campagna Collections) to have a website & marketing review where Ben shared SEO tips, content ideas and different ways they can draw more traffic to their website.
(more…)IMC88 How to set up a Facebook Ad campaign
Social media marketing expert Jack McCaughtrie (Core Tree) demonstrates how to set up a Facebook Ad Campaign and share his advice on how to get the most out of your boosted posts.
(more…)Steps to a Google-Friendly Site: A Step-by-Step Guide
Creating a website that is friendly to both users and search engines can help you rank higher in search results and drive more traffic to your website. Here’s a step-by-step guide on how to create a Google-friendly site.
(more…)What Your Website Needs to be Legal: A Step-by-Step Guide
Having a website for your business or personal use has specific legal responsibilities. To ensure that your website complies with the law, here’s a step-by-step guide on what your website needs to be legal.
(more…)IMC87 The Power of Persuasive Words
Ben is joined by Heidi Chamberlain-Jones from Minx Media to discuss the power of using persuasive words within your marketing and how they can be used as the tipping point to generate more sales.
(more…)Exporting and Sharing Reports on Google Analytics: A Step-by-Step Guide
Google Analytics provides a wealth of data about your website performance, but it’s essential to be able to share that data with others. So here’s a step-by-step guide on how to export and share reports on Google Analytics.
(more…)How to set up a Google My Business Account
Google My Business is a powerful tool, but it is just one part of your online presence. It would help if you also considered setting up social media profiles and optimising your website for search engines to increase your online visibility even further. Google My Business is a free tool provided by Google that allows businesses to manage their online presence on Google, including search and maps. It is a great way to improve visibility, attract new customers, and increase online credibility. This article will take you through setting up a Google My Business account.
(more…)How to Get Your Website on Google Search: A Step-by-Step Guide
Getting your website on Google Search is an important step in making your website discoverable to your target audience. Here’s a step-by-step guide on how to get your website on Google Search.
(more…)IMC86 Grab Bag: Using Images Online
In this month’s Grab Bag webinar Ben and Clare dive into the do’s and don’ts of how to source and use images online.
(more…)How to Backup a WordPress Website: A Step-by-Step Guide
Backing up your WordPress website is essential to protecting your website from data loss. Here’s a step-by-step guide on how to back up a WordPress website.
(more…)IMC85 Working with a Professional Photographer
Ben is joined by Herefordshire based photographer and videographer, Dan Barker from Dan Barker Studios to discuss why it is important to work with a professional photographer when marketing your business.
(more…)Keywords and Why They’re Important for SEO: A Step-by-Step Guide
Keywords are crucial in Search Engine Optimization (SEO) and can help you rank higher in search engine results pages (SERPs). Here’s a step-by-step guide on keywords and their importance for SEO.
(more…)IMC84 AI Chatbots Impact on Marketing
Ben and Clare are joined by Dave Hargest (Selmach Machinery) and Jack McCaughtrie (Core Tree) to discuss the impact AI chatbots are already having on marketing.
(more…)Setting up Google Analytics: A Step-by-Step Guide
Google Analytics is a powerful tool for tracking website traffic and understanding user behaviour. Here’s a step-by-step guide on how to set up Google Analytics on your website.
(more…)Signing in to Google Search Console: A Step-by-Step Guide
Google Search Console is a free tool allowing you to monitor and maintain your website’s presence in search results. Here’s a step-by-step guide on how to sign in to Google Search Console.
(more…)IMC83 Mailchimp Walkthrough
Ben demonstrates the benefits of using Mailchimp to manage your email campaigns and engage your audience in this live walkthrough.
(more…)How to Speed Up Your WordPress Website: A Step-by-Step Guide
A slow website can be frustrating for visitors and can impact your website’s search engine rankings. So here’s a step-by-step guide on how to speed up your WordPress website.
(more…)IMC82 Open Club Website & Marketing Review
We open the club and invite two guest members Barnaby Tompkins (Coltswold Hound) and Alison Creighton (Doodle Dogs) to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.
(more…)Using Google Analytics: A Step-by-Step Guide
Google Analytics is a powerful tool for tracking website traffic and understanding user behaviour. Here’s a step-by-step guide on how to use Google Analytics to improve your website performance.
(more…)IMC81 Email Marketing Essentials
Ben shares tips and advice on how to be more successful with your email marketing campaign and how to develop an effective email funnel.
(more…)Creating a Google Account: A Step-by-Step Guide
Google is one of the largest tech companies in the world and offers a range of services, including email (Gmail), online storage (Google Drive), and much more. To access these services, you need a Google account. Here’s a step-by-step guide on how to create a Google account.
(more…)Using Google for your Business
As many of you are aware, Google is the world’s leading search engine, receiving around 8.5 Billion searches a day (according to Internet Live Stats, 2022). So why not promote your business on a platform like Google that not only has a local reach but a national, global reach?
Firstly, you need to set up a Google Account, if you already have an existing one, you just need to sign in. Once it’s all been set up, you can now add a business profile. This will then need to be verified for eligibility purposes. It’s worth knowing that creating a business profile is free and it’s a great way for users to find you on Google Search and Maps.
IMC80 Generate Social Content with YouTube Shorts
To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days
Join Ben and Clare as they demonstrate hot to create social media content using the YouTube Shorts app and how this can help with engagement and SEO.
(more…)IMC79 Creating Remarkable Video Content
Ben shares a range of different ideas on how to create memorable video content that engages your customers.
(more…)IMC78: Grab Bag SEO Marketing Questions
Ben and Clare are put in the hot seat as they answer SEO Marketing questions! From findiing out how to find your Keywords to trying out Open AI to generate website content.
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