IMC93 Campaign Monitor Walkthrough

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Ben demonstrates the benefits of using Campaign Monitor to manage your email campaign in this live walkthrough.

Notes

Review Benefits of Campaign Monitor Emailing Features

• Pricing
• No free plan available
• Basic 500 contacts would cost £9
• Option to pay per campaign

Overview of the system

• Explain left hand menu: Campaigns, Automation, Lists, Insights, etc

Settings

• Client detail – Setup plan (Different for us) – Approvals
• Email setup – Authentication – Email archive – Templates
• Add analytics. Settings > Analytics

How to create a campaign in Campaign Monitor

• Overview > Create > Campaign
• IMC92
• Add Name
• Add Subject
• Explain preview text
• Add From
• Create new list – Manual entry, copy and paste
• Add MC exported list 
• Mentioned A/B test. Show example testing different subject lines

Demostrate easy email design

• Chose Simple announcement layout
• Add blog content(image title etc)
• Change button colour to blue #3BA3D9 and white text
• Show different items that can be added
• Add button text and create link to blog
• Add in social media urls
• Show preview, test sent, worth doing
• Review links

Send

• Click Prepare to send
• Discuss A/B test then Turn off
• Review Schedule and send now 
• Click send now
• World view

Automation

• Talk through
• Select custom journey
• Talk through

Lists

• Click Ben to show activity
• Settings
• Click create signup form and talk through
• Chat through segments and custom fields
• Custom fields

Review campaign

• Click campaign for stats
• Chat through

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