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Ben demonstrates the benefits of using Campaign Monitor to manage your email campaign in this live walkthrough.
Notes
Review Benefits of Campaign Monitor Emailing Features
- Pricing
- No free plan available
- Basic 500 contacts would cost £9
- Option to pay per campaign
Overview of the system
- Explain left hand menu: Campaigns, Automation, Lists, Insights, etc
Settings
- Client detail – Setup plan (Different for us) – Approvals
- Email setup – Authentication – Email archive – Templates
- Add analytics. Settings > Analytics
How to create a campaign in Campaign Monitor
- Overview > Create > Campaign
- IMC92
- Add Name
- Add Subject
- Explain preview text
- Add From
- Create new list – Manual entry, copy and paste
- Add MC exported list
- Mentioned A/B test. Show example testing different subject lines
Demostrate easy email design
- Chose Simple announcement layout
- Add blog content(image title etc)
- Change button colour to blue #3BA3D9 and white text
- Show different items that can be added
- Add button text and create link to blog
- Add in social media urls
- Show preview, test sent, worth doing
- Review links
Send
- Click Prepare to send
- Discuss A/B test then Turn off
- Review Schedule and send now
- Click send now
- World view
Automation
- Talk through
- Select custom journey
- Talk through
Lists
- Click Ben to show activity
- Settings
- Click create signup form and talk through
- Chat through segments and custom fields
- Custom fields
Review campaign
- Click campaign for stats
- Chat through
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