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IMC87 The Power of Persuasive Words

Ben is joined by Heidi Chamberlain-Jones from Minx Media to discuss the power of using persuasive words within your marketing and how they can be used as the tipping point to generate more sales.


Guest Heidi Chamberlain-Jones (Minx Media) & (Eat Sleep Herefordshire)

Questions we covered:

  • Importance of using persuasive words in sales?
  • Examples of Persuasive words – Book by Andy Maslen – Persuasive Copywriting
  • Any case studies to show how powerful they can be?
  • How do you choose the right words – Focus on emotion to evoke?
  • Click bait headlines or provocative social posts – How to not be spammy

Image by Pexabay on Pexel

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