We open the club and invited Aaron Carrington (Carrington Guitar Academy) to have a website & marketing review. Ben shares SEO tips, content ideas and different ways they can draw more traffic to their website.
Notes
- Continue to grow relevant hyperlinks within your site. Add other muscian’s to a directory onto your website. Get them to do the same for you.
- Instagram posts make sure to link back to your website.
- Add CTA at the end of your instagram reels and posts as part of a non intrusive sign off.
- Reshare the content you create on Instagram on Youtube to help boost SEO. Youtube links are more easily found and can help boost SEO.
- Link your reels to your website so content is not siloed into an account.
- Keywords: Guitar Lessons Bath | Online Guitar Teacher | Guitar Teacher in Bath ensure these are present on your website within your headings and paragraph text throughout the page.
- Include keywords in your H1 heading and variations of in other headings
- Ensure your blogs link back to your homepage and links are present on your homepage to your blogs
- Don’t be shy to make your CTA’s bolder.
- Put some free resources on your homepage to help hook visitors who are not ready to sign up
- Don’t duplicate content across the pages even if on different URLs. Redirect the old guitarninjas to guitar-ninjass
Helpful Links
Get in touch with Aaron on Linkedin
IFTTT.com – A fantastic tool to automate your apps and devices
Text Optimiser – rank higher in search engine results by ensuring you are optimising all keywords related to your site topic.
Need some Marketing help?
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Write the copy for your website£120.00 – £2,400.00 -
Write an engaging blog article£145.00 – £290.00 -
Setup Google Shopping Ads£520.00 ex VAT -
Setup a standard Google Ad£390.00 ex VAT -
Proofreading Service for Word Docs, PDFs or PowerPoint files£35.00 – £175.00 -
Half day Social Media workshop£520.00 ex VAT -
Half day Google Analytics workshop£520.00 ex VAT -
Digital marketing support call£130.00 ex VAT
