Creating a website that is friendly to both users and search engines can help you rank higher in search results and drive more traffic to your website. Here’s a step-by-step guide on how to create a Google-friendly site.
Step 1: Make Sure Your Website is Mobile-Friendly
Google prioritises mobile-friendly websites in its search results, so optimising your website for mobile devices is essential. This means that your website should be responsive, meaning it adjusts its layout and content to fit the screen size of the device used to view it.
Step 2: Use a Fast and Reliable Web Host
The speed of your website can affect your search engine rankings, so choosing a fast and reliable web host is essential. For example, you can use tools like GTmetrix or Google PageSpeed Insights to test the speed of your website and identify any issues that may be slowing it down.
Step 3: Use a Clean and Simple Website Design
Google prefers clean and simple websites, so choosing a website design that is easy to navigate and user-friendly is essential. Your website should have a clear structure, with headings and subheadings that are easy to understand, and it should be easy to find what you’re looking for.
Step 4: Optimise Your Website for Search Engines
It would help if you used keywords in your content and meta tags to optimise your website for search engines. You should also ensure that your website’s URL structure is clear and easy to understand and that your website’s content is high-quality and relevant.
Step 5: Use Relevant and High-Quality Content
The content on your website should be relevant to the topics you’re trying to rank for and be of high quality. It would help if you aimed to provide valuable and informative content that keeps visitors engaged and interested in what you say.
Step 6: Create a Sitemap and Submit It to Google
A sitemap is a list of all the pages on your website and helps search engines understand the structure of your website. For example, you can create a sitemap using a tool like XML Sitemap Generator and then submit it to Google using Google Search Console.
Step 7: Get High-Quality Backlinks
Backlinks are links from other websites to your website and help increase your website’s authority and search engine rankings. To get high-quality backlinks, you should create valuable and shareable content that other websites will want to link to.
Step 8: Monitor Your Website’s Performance
Finally, it is essential to monitor your website’s performance to see how well it’s doing in search engine results pages (SERPs). For example, you can use tools like Google Analytics or Google Search Console to track your website’s traffic and rankings and identify any issues affecting your website’s performance.
Following these steps, you can create a Google-friendly site optimised for users and search engines.