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IMC97: The importance of messaging

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Ben is joined by Kyla (Copy Café) to discuss the importance of good copy and how writing with personality can affect your brand.

Notes

The importance of messaging

  • What is good copy?
  • How do we know what is good copy?
  • Examples of bad copy and how to improve it
  • How do you develop personality
  • Tips on being authentic in your copy
  • What’s the Copy Café process?
  • Client examples
  • How create emotion in writing?
  • Website quote: ‘writing copy that makes you (and others) smile’
  • How to get started
  • In writing better copy
  • How does the Copy Café club work and the benefits members can expect

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