Need help with marketing? Get your personalised Marketing Support Pack.

IMC97: The importance of messaging

Ben is joined by Kyla (Copy Café) to discuss the importance of good copy and how writing with personality can affect your brand.


The importance of messaging

  • What is good copy?
  • How do we know what is good copy?
  • Examples of bad copy and how to improve it
  • How do you develop personality
  • Tips on being authentic in your copy
  • What’s the Copy Café process?
  • Client examples
  • How create emotion in writing?
  • Website quote: ‘writing copy that makes you (and others) smile’
  • How to get started
  • In writing better copy
  • How does the Copy Café club work and the benefits members can expect

Helpful Links

Get in touch with Kyla

Find Kyla on Linkedin

Original Image by BrianAJackson, Envato Elements

Need some Marketing help?