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Ben is joined by Kyla (Copy Café) to discuss the importance of good copy and how writing with personality can affect your brand.
The importance of messaging
- What is good copy?
- How do we know what is good copy?
- Examples of bad copy and how to improve it
- How do you develop personality
- Tips on being authentic in your copy
- What’s the Copy Café process?
- Client examples
- How create emotion in writing?
- Website quote: ‘writing copy that makes you (and others) smile’
- How to get started
- In writing better copy
- How does the Copy Café club work and the benefits members can expect