IMC66: Rationale behind brand design
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We are joined by Flying Lizard designer Charlotte Smirthwaite Walker to discuss how she develops a brand and the rationale process she works through with a client.(more…)
IMC29: Getting clear on your business brand
Ben is joined by Benjamin Catley-Richardson (Brand Clear) to share how to be clear on your business brand. We walk through how to be easier noticed, easier to remember and easier to choose.(more…)
How to design a logo
Article from Smashing magazine on logo design
‘Why did you start your company? If you can get to the heart of why they went into business, you’ll be able to create a logo that feels more genuine to that original mission.’
The post focuses on designing a logo (from a web developers point of view) but has some good questions to ask yourself when planning your website and marketing too.
Also worth checking out Branded in Memory, a site that looks at how people remember 10 of the strongest logos around.
Beautiful city maps
Related to a previous post on Interactive Maps here’s another mapping tool but this time for some visual fun. The City Roads website uses OpenStreetMap data to produce a simple black and white map of all roads in a given town.
Via Daring Fireball
Image: Cirencester town captured from the City Roads website.
Value of Visual content
All content has to have a visual element and the reason being is far more than simply catching someones attention.
There has been a shift to providing value and having purpose to your visual content, with photos and videos featuring heavily in digital marketing strategies.
Photos and video hold more weight than text, they are remembered easily and encourage audiences to interact.
We all see posts using stock images on social media and in blog posts that are only there to fill a blank space. Don’t get me wrong – there will be instances when there is no other option to use some sort of stock photo.
Taking the time to consider the value of images to best reflect your brand and have the desired impression is time well spent. Imagery should feature in all of the content that you post online, therefore using photos, videos or infographics that help you to tell the story are essential. It may take a little time to plan and gather the right images that you require.
So, what is the best visual content?
Building a bank of photographs across all of your activities will help to make life easier. You will then have a series of images you can select when you need to.
Here are a few things you can should have photos of:
- Your team
- Meeting with clients
- Products or delivering a service
- Events / expos
- Seminars that you deliver
Authenticity is key with everything online, helping to build credibility around your team and brand so it is important that images are yours. Grabbing the attention of your audience and leave a lasting impression should be your objective.
Moving away from the staged corporate imagery helps to bring personality to your marketing.
When thinking about the type of visual content that will work best for you consider these areas:
- Can you demonstrate what it is like to work with you.
- Provide an insight into the environment you have created.
Think bigger than photographs – infographics are an ideal way of communicating hard hitting topics in an easily digestible format. Piktochart is great tool to use to create your own infographics.
Image credit: Polaroids by Minidigi Kadorin on Flickr
Something Inventive 21: Getting more personal in 2018
Ben and Al discuss whether marketing has lost it’s personal touch, LinkedIn tips and Website design trends.
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Episode sponsored by Ticked Off Marketing Checklist
Simple marketing tasks to act on right away. Each task includes examples, downloads or the steps needed to complete it, plus a big button to tick it off when you’re done. Sign up for a free 30 day trial at ticked-off.com with just your name and email and no credit card.
183 degree fish eye lens
Google Home Mini
Apple HomePod smart speaker
Mr Robot TV series
- Has marketing lost it’s personal touch?
Keep Your Word blog
- Removing the BS from marketing and telling it like it is
- Companies forget that they are selling to people
- Marketing automation gone OTT
- Bark, personal, named emails coming through several a day
- Remarketing targeting products you’ve already bought!
- Rework – ‘Ignore this book at your own peril’ Seth Godin
#Podvert – internetfuture.com/social-media-training
- The Best LinkedIn Profiles and Company Pages in 2017
Social Media Management Tool – Sendible
- Google Fonts
- Font Squirrel
Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social Media, SEO and ‘the Web’
Be part of the show
Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes
Thanks for listening!
Audio edited by Donalize – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman – Image Credit: My What A Big Nose You Have by Gavin Mawditt – Gift of the Gav
Something Inventive 18: A festival of logos
Subscribe on YouTube, Apple Podcasts or Android.
Ben shares the experience of his first podcast interview and joined by Al they talk about logos and how people remember them plus they dive into the new Apple Safari feature ‘Intelligent Tracking Prevention’.
The sponsor for this episode is the Ticked Off Marketing Checklist. It empowers you with marketing resources, advice and guidelines in a simple, step by step process – And it’s free.(more…)
Honesty in design and branding interview
Designer and branding expert Tim Masters and I talk about the importance of honesty in brand and why he started his blog.
Find Tim and the team @MastersTim or visit mastersdesignandbranding.com.
- 4N Ross on Wye where I met Tim
- Lots of David Ogilvy quotes
- Tim’s blog insideoutdesignandbranding.com
- Toasted Sandwich makers, great tool, crap design
- VW CO2 issue
- Jason Fried “copywriting is interface design”
Recorded on Skype with my new Mic.
Print Strategy and the Bacon Sandwich Interview
After receiving an intriguing promotional book called “I didn’t know they could do that” from Print Strategy I wanted to find out how well it’s been working for them so got in touch with MD Rob Newton1. We also talked about the future of print and how it’s beneficial to modern marketing.
Follow Print Strategy on Twitter @printstrategy or visit their website printstrategy.eu.
- Yummy, Graze food boxes
- “I didn’t know they could do that” portfolio book
- Pact coffee – Fresher, better-tasting coffee, delivered to you as you need it.
1. This is my first Skype interview, I’ve love to hear what you think of it on Twitter @BenKinnaird.