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Value of Visual content
/ Jack McCaughtrie
All content has to have a visual element and the reason being is far more than simply catching someones attention.
There has been a shift to providing value and having purpose to your visual content, with photos and videos featuring heavily in digital marketing strategies.
Photos and video hold more weight than text, they are remembered easily and encourage audiences to interact.
We all see posts using stock images on social media and in blog posts that are only there to fill a blank space. Don’t get me wrong – there will be instances when there is no other option to use some sort of stock photo.
Taking the time to consider the value of images to best reflect your brand and have the desired impression is time well spent. Imagery should feature in all of the content that you post online, therefore using photos, videos or infographics that help you to tell the story are essential. It may take a little time to plan and gather the right images that you require.
So, what is the best visual content?
Building a bank of photographs across all of your activities will help to make life easier. You will then have a series of images you can select when you need to.
Here are a few things you can should have photos of:
- Your team
- Meeting with clients
- Products or delivering a service
- Events / expos
- Seminars that you deliver
Authenticity is key with everything online, helping to build credibility around your team and brand so it is important that images are yours. Grabbing the attention of your audience and leave a lasting impression should be your objective.
Moving away from the staged corporate imagery helps to bring personality to your marketing.
When thinking about the type of visual content that will work best for you consider these areas:
- Can you demonstrate what it is like to work with you.
- Provide an insight into the environment you have created.
Think bigger than photographs – infographics are an ideal way of communicating hard hitting topics in an easily digestible format. Piktochart is great tool to use to create your own infographics.
Image credit: Polaroids by Minidigi Kadorin on Flickr
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