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Category: Podcast

IMC15: How we make our podcast

I share everything we do to create our Rather Inventive podcast, including lessons learnt, stats and helpful tools.

Notes

What is a podcast?

  • On-demand radio show
  • Daily, weekly, monthly
  • In a series
  • Generally audio only
  • Over 550,000 on Apple Podcasts in more than 100 languages (June 2018)
  • 49% people listen at home
  • Podcast listeners are loyal and affluent
  • 81% of people take action as a result of listening to a podcast

Sources
https://www.podcastinsights.com/podcast-statistics/
https://rainnews.com/spotify-shares-podcast-stats-and-advertising-examples/

Why did we start a podcast?

  • Used to record radio shows on tape recorder
  • Chatted with Al regularly, good to share
  • Great opportunity to meet people
  • Wanted to learn

If you’ve not subscribed to the podcast please do at https://ratherinventive.com/podcast/

  • April 1st 2014 First show with Nick Van der Walle
  • November 2018 – First video podcast
  • December 2018 – Moved entire podcast to video
  • October 2019 – Interview with Nick again!
  • March 2020 – Latest podcast with a magician

Over 90 recordings!

Format

‘Two guys chatting’
Interview show
Reporter / NPR
One voice

Our process

Prep

Structure has evolved
Show notes
List out questions
Practice your start and ending
Script for Podcast running order (template)

Guests

It started with an interview
Interview people that inspire you or youraudiencee
Scheduling – Doodle, Calendly
Script for Inviting a guest onto your podcast/vlog (template)

Recording

Audacity, Quicktime
Zoom, Demio
iPhone (front and back cameras)
External microphone – reducing echo (I use Shure MV5)

Editing

We edit for audio consistency
Audio only – Fission, Quicktime, Audacity
Video – iMovie, Final Cut, Adobe Premier, Shotcut
Music – Intro, background music, Envato Elements (£13/mo, Free account 12 free files/month)

Publishing

Titles – Informative / funny
Graphics – Find the smile
YouTube (free), SoundCloud (£125/yr) / Libsyn (£52/yr)

Sharing

Share on Twitter and LinkedIn. I prefer LinkedIn
Better to share direct link to video/media or teaser clip
Tag in any guests. Share link by email

Sponsorship

How to ask. Pitch an idea Insert or live read Industry standard CPM £10-20
Charge what you think it is worth
Script for Asking for sponsorship (template)
Starting something newTakes a lot of effort and planning
Want to focus on RI, not just guests
Build up IMC
Marketing currently too diverse
Re-use current material


58: Genevieve Brading, Crowdfunding

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Subscribe on YouTube, Apple Podcasts or Android.


Genevieve shares her journey into crowdfunding her business and the strategy she implemented to make it a success.

Sponsors for this episode:

  • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
  • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
(more…)

57: Nikki Elbaz, Email copywriting

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Subscribe on YouTube, Apple Podcasts or Android.


Ben speaks with Nikki Elbaz, a copywriter specialising in email marketing for SaaS/tech companies.

Sponsors for this episode:

  • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
  • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
(more…)

56: Close-up magic with Rod Hande

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Subscribe on YouTube, Apple Podcasts or Android.


Ben speaks with Rod Hande, an up and coming magician on what marketing methods he uses to promote his business. Rod also does his first video conference magic trick!

Sponsors for this episode:

  • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
  • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
(more…)

55: ‘An environmental policy for a freelancer?’ with Sarah Townsend

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Subscribe on YouTube, Apple Podcasts or Android.


Ben visits Sarah in her home office to talk about why she wrote an Environmental policy as a solo worker and freelancer and her forthcoming book ‘Survival Skills for Freelancers (or how to go solo without going loco).’

Sponsors for this episode:

  • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
  • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
(more…)

54: Ronald Gijsel, Building a community and Yith WooCommerce plugin

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Subscribe on YouTube, Apple Podcasts or Android.


Ronald shares his experience of how he got into the world of WordPress and became a brand ambassador for Yith.

Sponsors for this episode:

  • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
  • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
(more…)

53: Three Counties and Cotswolds Tourism Forum 2020 round-up

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Through my Fastershire links, I get to work with many businesses in the hospitality and tourism industry. So when event organiser, Steve Gardner-Collins invited me to come along to the Three Counties and Cotswolds Tourism Forum with a press pass to cover the event, I thought it would be a great opportunity to get to learn more about this sector.

Sponsors for this episode:

  • 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
  • BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
(more…)

51: Jonathan Mahan, Video promotion and tips to get comfortable on camera

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Ben talks with Jonathan Mahan from Bombbomb on how video improves business and gathers some tips on how to get comfortable on camera.

The sponsor for this episode is 34SP. A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.


(more…)

49: Ben Wheeler, Changing state of websites in marketing

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Ben discusses with Ben Wheeler the role of websites in current marketing, diminishing in favour of social business pages.

The sponsor for this episode is 34SP. A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.

(more…)

48: Lubna Forzley-Badr, Storytelling

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Subscribe on YouTube, Apple Podcasts or Android.


Based in the United Arab Emirates, Lubna Forzley-Badr shares how she disrupts corporate businesses through the art of storytelling and creative a business narrative.

The sponsor for this episode is 34SP. A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.

(more…)

47: Bath Digital Festival 2019 roundup

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Subscribe on YouTube, Apple Podcasts or Android.


After spending three days, attending 12 talks and walking over 20,000 steps, I’m back from Bath Digital Festival. I was lucky enough to interview some of the speakers and attendees to bring you a flavour of the state of technology and marketing in 2019.

It’s a fully packed episode and I hope you enjoy it.

The sponsor for this episode is 34SP. A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.

(more…)

Witley Jones – Growing a family business

In this episode Ben interviews several members of Witley Jones a UK based manufacture bespoke furniture primarily for the education market.

It’s a family business that’s been going for over 20 years and he wanted to find out how it started, how it differs from a regular business and how they are managing succession.

You’ll be hearing from Chris & Jane Jones (dad, mum, and the original entrepreneurs), Matt Jones (director and eventual successor), Lucy Jones (who manages finance) and Simon Downes (current managing director) in that order.

This interview is a slightly different style from normal which we hope you’ll enjoy.

Episode sponsored by our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.

Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

Subscribe on Apple Podcasts or search ‘Something Inventive’ in your favourite podcast player.

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