Marketing – SEO – Advertising – Social Media – Analytics – Web Design
Ben is joined by Elliot Richmond who runs the local (Cheltenham) WordPress Meetup group. They discuss, WordPress, meetups and the importance of community. If you want to dip into WordPress meet-ups are the best way to meet local developers, designers and businesses who use it.
The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.
(more…)Ben speaks with Richard Bell and Elliot Richmond (both members of the WordPress Cheltenham Meetup) on their highlights from the first day of the most excellent WordCamp Bristol 2019.
Ben talks to Tom Ross, the founder of DesignCuts.com (and fellow podcaster) about creativity within marketing and how he balances building a community of contributors whilst marketing to customers.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.
Image Credit: Tom Ross portrait. Banner Image Credit: Image of Tom Ross sat in a meeting.
Ben is joined by Sarah Dixon who shares what you need to have in place to ensure your website is legal, image libraries and copyright.
The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.
Edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.
![Being authentic on LinkedIn with Alex Galviz [Interview]](https://ratherinventive.com/wp-content/uploads/2019/03/Alex-Galviz-interview-cover-art-1-scaled.jpg)
Ben catches-up with Alex Galviz, who is one of the top influences on LinkedIn in the UK. She has co-created an incredible global network of events called LinkedIn local and encourages people to communicate with authenticity.
This is a recommended listen if you want to up your game on LinkedIn.
(more…)Ben is joined by Jonathan Pollinger and they talk about the future social media, why it’s worth making predictions, JP’s rebrand and why Facebook is bloated and not very much fun to use.
The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.
Jonathan Pollinger (@pollingersocial) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’
Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.
If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.
Thanks for listening!
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Edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.
Al and Ben discuss lessons learnt from their first webinar, how to check if your data has been hacked, gdpr fails and a look back at Al’s time with Rather Inventive before he embarks on a new adventure.
The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.
Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’
Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.
If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.
Thanks for listening!
—
Audio edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.
Ben chats with Magnus Unemyr on how implementing artificial intelligence and automated marketing can impact society and if done well, AI driven, marketing automation can not only propel sales but can and waste less time through more targeted interactions.
They also dip into the darker side of how big data can, and has been misused by companies in the recent past.
Image Credit: Magnus Unemyr portrait. Banner Image Credit: Image of Magnus Unemyr presenting a lecture.
![Michelle L Evans on developing sold out marketing funnels [Interview]](https://ratherinventive.com/wp-content/uploads/2020/01/Michelle-Evans-profile-photo-scaled.jpg)
In this interview Ben chats with Michelle Evans on how developing a marketing funnel can take your from simply surviving, to SOLD OUT.
Michelle takes us through the steps of developing a funnel from understanding your audience before jumping in to develop a funnel that will nurture more customers into working with you.
(more…)Voice search on Alexa and Google, is an area we don’t have a complete grasp on yet, particularly optimising for it. So, Ben was keen to talk with Duane Forrester, VP of Industry Insights over at Yext.
We discuss why we should be using structured data on our website. How this impacts conventional SEO and why it matters for voice and augmented reality.
Image Credit: Founder Duane Forrester. Banner Image Credit: Accounts icons on a mobile courtesy of Pexel
Al and Ben muse over some GDPR myths. Al shares his enlightened experience on meet-ups over in Bristol and we talk about outsourcing curtesy of Seth Godin.
Sponsor: Inventive Marketing Club – Learn to build a better marketing strategy. Find out more
(more…)In this episode Al and Ben review their time at Bath Digital festival, Ben shares his experience of London Podcast festival including how to make dollars. Rounding off with a look at .UK domains.
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.
Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’
Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.
If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.
Thanks for listening!
—
Audio edited by Donalize – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.
Dean is an app developer who Ben met when he was invited on to the delightful Mac & Forth podcast.
Ben was particularly interested in Dean’s app Crystal, an iOS ad blocker that in many ways it actively works against the companies in an industry adjacent to ours, advertising. Although we see ourselves as the good guys when it comes to promotion.
Ben finds out how Dean started in app development, identified his very specific niche and got his app out to market.
Image Credit: Founder Dean Murphy. Banner Image Credit: Girl Holding Crystal Ball courtesy of Pexel
In this episode as well as giving you a round op of the days events we also feature an interview with Jim Morrison the festival director and ask him pointed questions such as ‘why are the workshops so far apart’.
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.
Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’
Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.
If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.
Thanks for listening!
—
Audio edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Bath Digital Festival
Al and Ben have been on location at the Bath Digital Festival, soaking up talks and workshops on everything to do with technology, marketing and business. We thought we’d do something fun for this episode and have to recorded our experience through-out the two days in video as well as audio.
We hope you like it. Part two available here
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.
Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’
Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.
If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.
Thanks for listening!
—
Audio edited by Clare Harris – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Bath Digital Festival
In this episode Al and Ben talk about the emergence of deep fakes, which are video and audio fakes that are so good that they can used to put Nicholas cage in almost every film imaginable.
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.
Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’
Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.
If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.
Thanks for listening!
—
Audio edited by Donalize – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pexel.
![Founder and CEO of 3Sixty Management Services Rocky Romanella [Interview]](https://ratherinventive.com/wp-content/uploads/2018/10/Rocky-Romanella-profile-1.png)
In this interview Ben had a really nice chat with Rocky Romanella. He has over 40 years experience in retail, franchising and leadership development and now has a few stories to tell which you’ll find in his book Tighten the lug nuts.
We really enjoyed listening to Rocky has to say and we think you will to.
(more…)Ben has always been fascinated by the seemly unending ways people can make money from the simplest things, and affiliate marketing is one of them.
So in this interview he spoke with Greg Jeffries who has a ton of experience in this area and shares some of the ways he uses SEO to generate income.
Image Credit: Headshot image courtesy of Greg Jeffries and Idyllic Beach and Boat scene by Pexels
Recently Ben got the opportunity to interview Matthew Sullivan on how his company QuantumRE, is helping people release the equity in their home using a system based on the blockchain (this is the same technology used by Bitcoin).
He had a fascinating career before this even working on ventures with Richard Branson.
Image Credit: QuantumRE Founder Matthew Sullivan
For this interview Ben heads over to Herefordshire to meet with Heidi Chamberlain-Jones the force behind Minx Media, a business development consultancy but also the founder of Eat Sleep Live Herefordshire a much needed destination marketing company and events portal for the area.
They talk about why online directories are still relevant, the importance of mixed marketing for businesses and what’s great about Herefordshire.
Image Credit: Minx Media Founder Heidi Chamberlain-Jones and Ben Kinnaird
Al and Ben are joined by Chris Richards to discuss how he’s improved the search optimisation for his businesses through single-variant tests making SEO a science rather than guesswork.
If you have any feedback, ideas or topics you’d like covered on our podcast we’d love to hear from you. Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.
Something Inventive is an entertaining and lively podcast on creativity and the web. Subscribe on Apple Podcasts or search for ‘Something Inventive’ in your favourite podcast player.
Check out our laser focused SEO report. If you need to build up your traffic then this report is for you! Mention our podcast when your order and get 10% off.
Al Osmond (@inventiveal) – An unusual mix of logical thinker with a creative eye
Ben Kinnaird (@benkinnaird) – Knower of Social media, SEO and ‘the Web’
Tweet a service or product you’d like to promote, mentioning @RatherInventive and the hashtag #podvert and we’ll read it out over the coming episodes.
If you like the show please give us a rating in iTunes and we’ll read out your comment. You can do this from the podcast player on Apple.
Thanks for listening!
—
Audio edited by Donalize – ‘Goofy Vocal Groove‘ intro music by Dave Girtsman–Image courtesy of Pixabay
On this episode Ben interviewed Matt Watson. He’s been an entrepreneur since he can remember selling his first business at 29 for over 140 Million dollars. He now runs Stackify, Fullscale.io, as well as few other side projects, and joined Ben to share some of his challenges in building the businesses and how marketing played its role.
Image Credit: Matt Watson, Stackify Founder.