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Interview: Duane Forrester Yext’s VP Industry Insights
/ Clare Harris
Voice search on Alexa and Google, is an area we don’t have a complete grasp on yet, particularly optimising for it. So, Ben was keen to talk with Duane Forrester, VP of Industry Insights over at Yext.
We discuss why we should be using structured data on our website. How this impacts conventional SEO and why it matters for voice and augmented reality.
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- Duane Forrester
- Bing
- Next
- Mocca Master
- Schema.org (Jointly operated by Google and Bing)
- Structured Data (Trust Signal)
- Amazon Echo Dot
- Digital Knowledge Engineer job role
- Ready Player One
- Google Glasses
- Augmented Reality
- Yext.co.uk
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Image Credit: Founder Duane Forrester. Banner Image Credit: Accounts icons on a mobile courtesy of Pexel
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