The stickiness factor – How video will help your SEO ranking

We have all been there, trying to get our site to be number one on the google search engine and have felt that no matter what we do, Google seems to move the goal post. However, there are many things you can do to make your site appeal to the search engine algorithms and to get your site up to speed with the ever-adapting requirements.

Google loves video content

I will let you into a little secret; ever since Google has owned YouTube there has been a significant increase in how video affects their search engine ranking. In fact, I would be bold enough to say that Google prefers a video to a 2000 word blog. Why? Because watching a video is easier than reading an essay. Don’t get me wrong, written words very much have their place and are an important part of getting your website to rank but it has been speculated that by having a video on your landing page you are 53% more likely to  be on the first page of Google, blogs that include a video are 57% more likely to be read and this is projected to grow, as technology and the digital era continues to develop to be 75% by 2020.

Search engines will always favor sites with quality and relevant content as it increases the amount of time that is spent on the site, reduces the bounce rate and increases the number of pages visited per session. This is often referred to as the ‘stickiness’ factor, the longer you can keep your customers engaging with your site the better Google will rank it.

A video can speak a million words

As the saying goes if a photograph can speak a thousand words, what can a 60-second video speak? 1.5 million words to be precise. In a matter of seconds you can convey a vast amount of information in such a short space of time. In this time you are able to build a rapport, integrity for your product and an honest connection. In a world where many of us find it hard to put down mobile phones, a video should be at the top of your marketing toolkit.

After Google, the second largest search engine on the internet is, in fact, Youtube with 1000’s of hours of content being uploaded daily, and 30 million viewers engaging a day. Why not tap into this network? Quality content will only draw traffic back to your website and help boost your SEO, which will help push you up the search engine rankings.

If it’s possible, you should also try to transcribe your videos, highlighting keywords which are relevant to your site. The Google algorithms can index this content which helps them to determine that video is relevant to your site which will also help boost your SEO ranking.

Finally, make sure you also share your videos on your social accounts, it’s easy to do and the more social signals you gather i.e. likes and shares will only help build your site’s reputation on Google.

 

Image courtesy of Pixabay

Marketing superstar and operations coordinator


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