IMC109: Pros and Cons of Tracking Codes

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Join Ben & Jack McCaughtrie as they discuss the benefits and the often overlooked disadvantages of using tracking codes on your website.

Notes

Different Tracking Codes Discussed:

• Google Analytics
• Meta pixel
• Lead Forensics
• Hot Jar
• Ghostery

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An add-on for CAOS that unlocks several features to power up your Google Analytics and protect your website’s users.

Under Discussion

• Privacy
• GDPR
• Ethics
• What tracking is collected
• Too much tracking
• What are tracking codes?
• Speeds up website
• User privacy

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