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IMC115 The Power of Persuasive Words

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Ben teams up with Heidi Chamberlain-Jones of Minx Media to explore the impactful use of persuasive language in marketing, revealing its potential as the decisive factor in driving increased sales.


Guest Heidi Chamberlain-Jones (Minx Media) & (Eat Sleep Herefordshire)

Questions we covered:

  • Importance of using persuasive words in sales?
  • Examples of Persuasive words – Book by Andy Maslen – Persuasive Copywriting
  • Any case studies to show how powerful they can be?
  • How do you choose the right words – Focus on emotion to evoke?
  • Click bait headlines or provocative social posts – How to not be spammy

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