In ligHow is your business carbon reduction plan? Not sure where to start or what else you can do improve it? Then join us as we talk to Adam Bastock (Small99) who shares clear, simple actions to be more sustainable within your industry. 

In light of recent AI advancements I want to revisit a discussion from 2021 where I chaired a discussion on the shifting landscape of marketing with Nicky Ayers (Ecl-ips CCTV), Catherine Every (Pippin Copywriting) and Jon Johnson (Mountain Perspective). We looked at challenges that could impact on our strategies for lead generation. It’s interesting to see how little these have impacted us in the last 2 years but will probably see slower change over the long term. 

Last year, Claire Walmsley-Moss presented valuable insights on making business marketing environmentally friendly and sustainable, highlighting ways to raise awareness of our environmental impact and offering positive ideas for enhancing and future-proofing our businesses.

Can you believe we have done 100 IMC marketing webinars? Join us and five of our trusty clients (Jonathan Pollinger, Catherine Every, Angharad Wrigley, Aaron Carrington and Libby Windle) as we experimented with an AI generated script on the benefits of marketing your business.

We open the club and invited Aaron Carrington (Carrington Guitar Academy) to have a website & marketing review. Ben shares SEO tips, content ideas and different ways they can draw more traffic to their website.

Ben is joined by Kyla (Copy Café) to discuss the importance of good copy and how writing with personality can affect your brand.

Ben is joined by Paul Watson who helps companies ignite their potential by transforming processes & systems to empower people and enhance business performance.

Join Ben as he introduces you on how to generate remarkable instagram reels. Walking through the steps on where to start and sharing ideas on what content you can create and share.

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

The deadline to moving over to GA4 is looming. In this webinar learn how to transition to GA4, track visitors and log conversions within the new Google Analytics software.

Ben demonstrates the benefits of using Campaign Monitor to manage your email campaign in this live walkthrough.

Ben is joined by Kate (Journey in Style) and Dan (Dan Barker Studios) to discuss how these two businesses have negociated the challenges of product pricing.

Ben is joined by club member Ishia (Spaces & Places) and Mark (Kyeburn) to discuss how to manage and generate social media content to drive more traffic and sales.

Ben takes you behind the scenes on your WordPress website and demonstrates how you can tweak your site with these HTML & CSS short code tricks.

We invited club member Nancy Bell (Campagna Collections) to have a website & marketing review where Ben shared SEO tips, content ideas and different ways they can draw more traffic to their website.

Social media marketing expert Jack McCaughtrie (Core Tree) demonstrates how to set up a Facebook Ad Campaign and share his advice on how to get the most out of your boosted posts.

Ben is joined by Heidi Chamberlain-Jones from Minx Media to discuss the power of using persuasive words within your marketing and how they can be used as the tipping point to generate more sales.

In this month’s Grab Bag webinar Ben and Clare dive into the do’s and don’ts of how to source and use images online.

Ben is joined by Herefordshire based photographer and videographer, Dan Barker from Dan Barker Studios to discuss why it is important to work with a professional photographer when marketing your business.

Ben and Clare are joined by Dave Hargest (Selmach Machinery) and Jack McCaughtrie (Core Tree) to discuss the impact AI chatbots are already having on marketing.

Ben demonstrates the benefits of using Mailchimp to manage your email campaigns and engage your audience in this live walkthrough.

We open the club and invite two guest members Barnaby Tompkins (Coltswold Hound) and Alison Creighton (Doodle Dogs) to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.

Ben shares tips and advice on how to be more successful with your email marketing campaign and how to develop an effective email funnel.

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Join Ben and Clare as they demonstrate hot to create social media content using the YouTube Shorts app and how this can help with engagement and SEO.

Ben shares a range of different ideas on how to create memorable video content that engages your customers.