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Category: Marketing

Marketing Articles: Page 2

How to Find Keyword Position in Google Search Console: A Step-by-Step Guide

Track your keyword positions in Google search results with Google Search Console. Google Search Console is a free tool that provides insights into how your website appears in Google search results. One of the key features of Google Search Console is the ability to track keyword positions. Here’s a step-by-step guide on how to find keyword positions in Google Search Console.


What is a Title Tag and Best Practices: A Step-by-Step Guide

Maximise your website’s visibility in search results with optimised title tags. A title tag is an HTML element that briefly describes the content on a webpage. It’s an essential factor in search engine optimisation (SEO) and can significantly impact your website’s visibility and click-through rate (CTR) in search results. Here’s a step-by-step guide to understanding a title tag and the best practices for optimising it.


Step-by-Step Guide on How to Create a LinkedIn Account:

Create a professional LinkedIn profile and connect with others in your industry. With LinkedIn, you can connect with other professionals, showcase your skills and experience, and find new opportunities for career growth whether a recent graduate or an experienced professional, creating a LinkedIn account is a great way to build your professional network and establish yourself as a thought leader.


Step-by-Step Guide on How to Add or Claim Your Business Listing on Google My Business:

Add or claim your business listing on Google My Business to increase visibility and improve your online presence. Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps. By adding or claiming your business listing on Google My Business, you can control the information that appears about your business, respond to customer reviews, and increase your visibility to potential customers.


How to set up a Google My Business Account

Google My Business is a powerful tool, but it is just one part of your online presence. It would help if you also considered setting up social media profiles and optimising your website for search engines to increase your online visibility even further. Google My Business is a free tool provided by Google that allows businesses to manage their online presence on Google, including search and maps. It is a great way to improve visibility, attract new customers, and increase online credibility. This article will take you through setting up a Google My Business account.


Creating a Google Account: A Step-by-Step Guide

Google is one of the largest tech companies in the world and offers a range of services, including email (Gmail), online storage (Google Drive), and much more. To access these services, you need a Google account. Here’s a step-by-step guide on how to create a Google account.


The problem of tchotchkes (and trade show swag)

From the Daily Difference email over on The Carbon Almanac. Signup here.

“Plastic is made from fossil fuels, which release carbon dioxide that warms our Earth. And, believe it or not, most plastic cannot be recycled even when you put it in a recycling bin.” (Excerpt from our free kids’ book Generation Carbon: It’s time to start, page 31)

So, think sustainable if you’re in charge of the office gifts (or any gifts) this holiday season.  And if someone offers you some junk, say no. If enough gets turned back in, companies will stop giving them away.

Books (including The Carbon Almanac), gift cards, and food are all better choices than pens, drink cozies, and mouse pads.

Don’t by crap to give away and don’t accept crap that is given to you – from a business at least, you might have to be more diplomatic if it’s from a friend – Individually we can make a difference. I’m a big fan of giving brownies.

IMC73: Open Club Marketing Review

We open the club and invite two guest members to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.

This is a fantastic session where you can sit in the wings and glean ideas for your own website! This month we are joined by Jo Biggadike (The Ambling Press Printmaker) and Ruth Twiggs & Jon Parsons (The Cotswold Cabin Company)