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IMC84 AI Chatbots Impact on Marketing

Ben and Clare are joined by Dave Hargest (Selmach Machinery) and Jack McCaughtrie (Core Tree) to discuss the impact AI chatbots are already having on marketing.


What is Chat GPT

From Chat GP: AI language model trained to generate human-like text based on the input it receives. It uses deep learning algorithms to analyse and understand language patterns, enabling it to produce coherent and relevant responses to questions or prompts.

Chat GPT can be used in a variety of applications, including natural language processing, language translation, and content creation.

GPT = Generative Pre-trained Transformer

Great article on the technical overview of how AI like ChatGPT works

Live Demonstration

  • Chat GPT
    • Write a 3 month marketing strategy for a metal garden furniture company
    • Give more detail on how to identify my target audience
    • Who are the top 5 influencers that can help our metal garden furniture campaigns?
  • Bing Comparison

Questions for Jack

  • Impacting your role as a copywriter?
  • Example of how you use Chat AI into your copywriting process?

Questions for Dave

  • How will Chat AI will impact marketing strategies and campaigns?
  • Example of how you’ve used Chat AI to enhance current marketing?
  • How can you ensure that Chat AI generated content aligns with your brand messaging

Question for Clare

Other Questions covered

  • Concerns or challenges you foresee in using Chat AI?
  • Any tips for using the software?

Image by Mojahid Mottakin, Pexel

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