I am sure you have encountered them, people who brashly sell themselves and tell you how great they are… at everything! If you have been to Tenerife they have undoubtedly been yachting at Elevenerife!
It is incredible how some people still get swept away with this but if you look closely and listen carefully, it’s usually nothing more than overcooked fluff. Over time, their initial supporters learn the hard way and will eventually notice they are not quite what they have projected themselves to be.
For some people, it comes easily to shout about how awesome they are but if you are like me, then you might struggle with doing that convincingly. What if you could get someone else to promote you instead?
Reconnect with your customer
Gathering customer testimonials not only allows you to reconnect and stay fresh in your consumer’s mind but creates more credibility for you and your business. Being able to peruse other customer feedback and evaluate your company and product automatically increases the confidence of your audience and instils a stronger chance of investment when they do make contact with you.
The following testimonial was collected as part of our project feedback request with the client.
“I felt totally supported by RI throughout the [web] project and I thought we worked really well as a team to achieve the final result. The overall knowledge, skills and experience that RI has is impressive and I was delighted with the high level of customer service throughout the project from all members of the team.”
Abbots Hill School for Girls
Text is good but video is better
Text-based testimonials are good but in a generation who are skimming through the lines and reading less, you are more likely to get noticed with a video. Having real people in your testimonials and not airbrushed stock images is more likely to draw in and immerse your audience. By being able to see the person reviewing your service humanises your business and helps create that personal connection. By indirectly showing them how you can help their business, solve their problems and hear why other people thought you were the best choice will only strengthen your allure.
Testimonial video from Matt at Witley Jones
There is virtually no cost in posting a testimonial online, whether in text form on LinkedIn or on a video platform like YouTube. With the click of a button your videos can be easily shared and within seconds you can appeal to a multitude of your customer segments. Remember, what goes on the internet stays on the internet and your testimonial will be working around the clock reaching out across the continents to viewers from all walks of life.
Why not contact one of your customers to see if they would like to share their thoughts with you?
Find out how we can help you use video effectively in your business.
Image Credit: Win by Lisa Risager