Join Ben & Jack McCaughtrie as they discuss the benefits and the often overlooked disadvantages of using tracking codes on your website.
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Marketing – SEO – Advertising – Social Media – Analytics – Web Design
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IMC108: The Relevance of Twitter / X
We called a roundtable discussion on the relevance of Twitter (now known as X) in today’s digital landscape. Does it still have the media sway it used to? And are newcomers to micro-blogging such as Thread and Mastodon going to take over.
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IMC107: Get to grips with your Google Ads Campaign
Google Ads Expert, Libby Windle (Creative Ads) takes us through how to set up your Google Ads Campaign, plus some top tips on how to make it work effectively!
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IMC106 Open Club Website & Marketing Review
We openned the club and invited Trevor Ray Hart (Trevor Ray Hart Photography) to have a website & marketing review. Ben shares SEO tips, content ideas and different ways they can draw more traffic to his website.
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IMC105: Email Video Marketing with Loom
Ben shares the benefits of using video in your email marketing with Loom. Loom is a video messaging tool that helps you get your message across through instantly shareable videos.
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IMC104 Create remarkable video content
Ben shares a range of different ideas on how to create memorable video content that engages your customers.
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IMC103: Carbon Reduction Plan
In ligHow is your business carbon reduction plan? Not sure where to start or what else you can do improve it? Then join us as we talk to Adam Bastock (Small99) who shares clear, simple actions to be more sustainable within your industry.
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IMC102: The Future of Marketing
In light of recent AI advancements I want to revisit a discussion from 2021 where I chaired a discussion on the shifting landscape of marketing with Nicky Ayers (Ecl-ips CCTV), Catherine Every (Pippin Copywriting) and Jon Johnson (Mountain Perspective). We looked at challenges that could impact on our strategies for lead generation. It’s interesting to see how little these have impacted us in the last 2 years but will probably see slower change over the long term.
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IMC101 Environmentally Friendly Business Marketing
Last year, Claire Walmsley-Moss presented valuable insights on making business marketing environmentally friendly and sustainable, highlighting ways to raise awareness of our environmental impact and offering positive ideas for enhancing and future-proofing our businesses.
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IMC100 The Marketing Marvels
Can you believe we have done 100 IMC marketing webinars? Join us and five of our trusty clients (Jonathan Pollinger, Catherine Every, Angharad Wrigley, Aaron Carrington and Libby Windle) as we experimented with an AI generated script on the benefits of marketing your business.
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IMC99 Create an engaging presentation with Keynote
To watch the full video and get access to all previous videos and resources join my Marketing Club – Get free access for 30 days
Ben demonstrates how easy it is to make an engaging presentation with Keynote. From the initial setup through to tips on how to truely capture your audience’s attention.
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IMC98 Open Club Website & Marketing Review
We open the club and invited Aaron Carrington (Carrington Guitar Academy) to have a website & marketing review. Ben shares SEO tips, content ideas and different ways they can draw more traffic to their website.
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IMC97: The importance of messaging
Ben is joined by Kyla (Copy Café) to discuss the importance of good copy and how writing with personality can affect your brand.
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IMC96: Transform your Sales Pipeline
Ben is joined by Paul Watson who helps companies ignite their potential by transforming processes & systems to empower people and enhance business performance.
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IMC95: How to make a reel on Instagram
Join Ben as he introduces you on how to generate remarkable instagram reels. Walking through the steps on where to start and sharing ideas on what content you can create and share.
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IMC94: Google Analytics GA4 Walkthrough Reminder
To watch the full video and get access to all previous videos and resources join my Marketing Club – Get free access for 30 days
The deadline to moving over to GA4 is looming. In this webinar learn how to transition to GA4, track visitors and log conversions within the new Google Analytics software.
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IMC93 Campaign Monitor Walkthrough
Ben demonstrates the benefits of using Campaign Monitor to manage your email campaign in this live walkthrough.
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IMC92 Challenges of Product Pricing
Ben is joined by Kate (Journey in Style) and Dan (Dan Barker Studios) to discuss how these two businesses have negociated the challenges of product pricing.
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IMC91 Grab Bag: Creating Social Media Content
Ben is joined by club member Ishia (Spaces & Places) and Mark (Kyeburn) to discuss how to manage and generate social media content to drive more traffic and sales.
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IMC90 Hack your website HTML & CSS
Ben takes you behind the scenes on your WordPress website and demonstrates how you can tweak your site with these HTML & CSS short code tricks.
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IMC89 Open Club Website Review
We invited club member Nancy Bell (Campagna Collections) to have a website & marketing review where Ben shared SEO tips, content ideas and different ways they can draw more traffic to their website.
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IMC88 How to set up a Facebook Ad campaign
Social media marketing expert Jack McCaughtrie (Core Tree) demonstrates how to set up a Facebook Ad Campaign and share his advice on how to get the most out of your boosted posts.
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IMC87 The Power of Persuasive Words
Ben is joined by Heidi Chamberlain-Jones from Minx Media to discuss the power of using persuasive words within your marketing and how they can be used as the tipping point to generate more sales.
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IMC86 Grab Bag: Using Images Online
In this month’s Grab Bag webinar Ben and Clare dive into the do’s and don’ts of how to source and use images online.
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IMC85 Working with a Professional Photographer
Ben is joined by Herefordshire based photographer and videographer, Dan Barker from Dan Barker Studios to discuss why it is important to work with a professional photographer when marketing your business.
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