IMC84 AI Chatbots Impact on Marketing
Ben and Clare are joined by Dave Hargest (Selmach Machinery) and Jack McCaughtrie (Core Tree) to discuss the impact AI chatbots are already having on marketing.
(more…)IMC83 Mailchimp Walkthrough
Ben demonstrates the benefits of using Mailchimp to manage your email campaigns and engage your audience in this live walkthrough.
(more…)IMC82 Open Club Website & Marketing Review
We open the club and invite two guest members Barnaby Tompkins (Coltswold Hound) and Alison Creighton (Doodle Dogs) to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.
(more…)IMC81 Email Marketing Essentials
Ben shares tips and advice on how to be more successful with your email marketing campaign and how to develop an effective email funnel.
(more…)IMC80 Generate Social Content with YouTube Shorts
To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days
Join Ben and Clare as they demonstrate hot to create social media content using the YouTube Shorts app and how this can help with engagement and SEO.
(more…)IMC79 Creating Remarkable Video Content
Ben shares a range of different ideas on how to create memorable video content that engages your customers.
(more…)IMC78: Grab Bag SEO Marketing Questions
Ben and Clare are put in the hot seat as they answer SEO Marketing questions! From findiing out how to find your Keywords to trying out Open AI to generate website content.
(more…)IMC77 Video Marketing with Dan Barker
Ben is joined by Dan Barker from Dan Barker Studios in Herefordshire to discuss how to use video in your business marketing.
(more…)IMC76 Live Festive Quiz Showdown
For the final IMC episode of this year we thought we would do something a bit different and hosted a live festive quiz show down. Join us and five of our members as they battle through our general knowledge, creative and interative activities to win a tasty prize…
IMC75 Building multi step lead forms in Ninja Forms
Ben demonstrates the benefits of using a Ninja forms multi step lead form to help funnel your sales.
(more…)IMC74: How to improve your productivity at work
Ben shares tips and ideas on how to feel more in control of your work, emails and tasks. From apps and systems, to changing your mindset, Ben covers the core concepts he uses every day.
(more…)IMC73: Open Club Marketing Review
We open the club and invite two guest members to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.
This is a fantastic session where you can sit in the wings and glean ideas for your own website! This month we are joined by Jo Biggadike (The Ambling Press Printmaker) and Ruth Twiggs & Jon Parsons (The Cotswold Cabin Company)
(more…)IMC72: The Carbon Almanac. It’s not to late to make a difference
We were joined by Paige NeJame who shared the journey behind, The Carbon Almanac. This book provides a powerful tool to help us create change, right here and right now and be greener with our marketing. When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.
(more…)IMC71: Top WordPress plugins for site speed, SEO and more
Ben provides a glimpse into his WordPress plugin directory, showcasing the plugins he incorporates into his daily routine, along with some new ones he’s currently experimenting with.
(more…)IMC70: Creating an Agri business Youtube Channel
We are joined by Nigel Smith who will share how he has built a following on his Youtube in just a few months with almost 2.5k subscribers already tuned in.
(more…)IMC69: The do’s and don’ts of Password Security
Ben is joined by Ash Gibbons, IT Software Developer who has a passion for online security. Together they discuss the importance of ensuring your online security, how best to avoid being breached and what to do if this happens.
(more…)IMC68: Grab Bag Marketing Questions
Ben and Clare go through the grab bag questions from customers focused around planning looking at where you should start with your marketing, how to work out your marketing budget and different ways to track your return on investment.
(more…)IMC67: Google Analytics GA4 Walkthrough
Ben takes us on a tour of GA4 the new version of Google analytics. You’ll get to see how to transition to GA4, tracking visitors and logging conversions.
(more…)IMC66: Rationale behind brand design
To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days
We are joined by Flying Lizard designer Charlotte Smirthwaite Walker to discuss how she develops a brand and the rationale process she works through with a client.
(more…)IMC65: Email Video Marketing with Loom
Ben shares the benefits of using video in your email marketing with Loom. Loom is a video messaging tool that helps you get your message across through instantly shareable videos.
(more…)IMC64: Open Club Website Review
During this weeks session we open the club and invite guest members Frank Szucs (Bauxit Painting & Decorating) and Holly Foskett-Barnes (Bristol Illustrator) to have a website review where we share SEO tips, content ideas and different ways to draw more traffic to their websites.
(more…)IMC63: Google SEO Case Study
To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days
We are joined by Abi Unwin (Abigail Jane Coaching) who will shared her journey into SEO. Earlier this year she attended one of Ben’s introductory SEO workshop and managed to boost her website Google Ranking ‘from page 15 to page 1 in under a month!’ and gained more sales.
(more…)IMC62: The Second Phase of Our SEO Audit
SEO expert Chris Richards (Utterly Digital) returns to guide us through phase two of our SEO audit. After completing the suggestions he recommended earlier this year we will see how these improvements have impacted the site and look at the next steps to help us build more traffic and gain more sales.
(more…)IMC61: Grab Bag Copywriting Questions
This grab bag episode focused on marketing questions around blogging and content writing. We were joined by Catherine Every (Pippin Copywriting) who helped us tackle some of the questions we received.
(more…)IMC60: Be Sociable book extracts
Ben is joined by Helen Davies (Citrus Web), to revisit a book they wrote back in 2014. Be Sociable brought together marketing strategy and social media concepts based on their own unique experience. In this episode they’ll be looking at what’s still relevant and where marketing has moved on to.
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