Need help with marketing? Get your personalised Marketing Support Pack.

IMC83 Mailchimp Walkthrough

Ben demonstrates the benefits of using Mailchimp to manage your email campaigns and engage your audience in this live walkthrough.

Notes

  • Introduction to Mailchimp website and offerings
  • Competitive Pricing
  • Offers a free plan max. 500 contacts
  • Good way to start and trial sending email campaigns

How to create a Mailchimp template for a newsletter

  • Click Create > Email > template
  • Click Get started
  • Pick minimal
  • Add template name
  • New template designer
  • Add logo, shrink set background to white (hover header)
  • Edit headline and paragraph from article
  • Add video element, explain link directly to the blog post, so delete
  • Add thumb image and url link
  • Move image above heading
  • Change button colour to blue #3BA3D9 and white text
  • Add button text to ‘Watch Club Webinar’ and link to blog
  • Make round
  • Delete other content and button
  • Tidy header: Replace logo with IMC logo 
  • Show social links and how to update the urls
  • Remove footer logo
  • Preview mode: Desktop/mobile
  • Save and exit ‘Club Newsletter’

How to add an audience in Mailchimp

  • Name: Members
  • From: [email protected] Marketing Club
  • Remind: You are a member of our Inventive Marketing Club
  • Add address
  • Enable Double Opt in and GDPR
  • No notifications
  • Click Save
  • Click create signup form and talk through
  • Click Add contacts and Add subscriber, talk through
  • Click Import > Upload a file 
  • Click methods and talk through
  • Click upload
  • Upload Example MC import.csv
  • Talk through subscribe options
  • Fix error to map name to First name
  • Finish import

How to create a campaign in Mailchimp

  • All campaigns > Regular
  • Add From
  • Add subject text
  • Explain preview text
  • Classing builder
  • Saved templates
  • Add blog content
  • Show preview, link checker, worth doing
  • Show social cases, don’t edit
  • Connect socials to auto share campaign
  • Review Settings and tracking
  • Review Schedule and send now 
  • Click send now

Review your Stats within Mailchimp

  • Select campaign > View report
  • Review just overview

Mailchimp’s Journeys Process

  • Talk through pre-built
  • Find and click on Eventbrite follow-up, review and go back
  • Also check out Send emails over time

Mailchimp’s Creative Assistant

  • Brief introduction

Need some Marketing help?