Ben takes us on a tour of GA4 the new version of Google analytics. You’ll get to see how to transition to GA4, tracking visitors and logging conversions.
Notes
Google Analytics (GA4) Walkthrough
- Where do new users come from?
- Which Pages get the most views?
- Which sources generated conversions?
What is GA4?
- Update to Universal Analytics
- Can work across multiple platforms, web and app
- Free tool to track people who visit your website
- Uses Machine Learning to help surface interesting data
Terms you should know
- Users – Unique visitors
- Sessions – A block of time spent on your site
- Bounce rate – A single page visit
- Pages/session – Pages viewed in one session
- Conversions – A desired outcome. Page visit
What are you trying to measure?
- Sales, Downloads, Form fills?
- Social engagement?
- Best marketing channels?
- What questions do you want answered
Migrating to GA4
- Normal Google Analytics also known as Universal Analytics
- UA stop data collection Jul 2023
GA4 Walkthrough Demo
Here’s a rough outline of what was covered in the walkthrough:
GA4 Home
- Explanation of the new quick view dashboard
- Defaulted to view last 7 days and active users
- A runthrough of the comparisions between the new version and previous period
- Insights
GA4 Reports
- Quick overview of the new Reports snapshot
- Demonstration of how to change data range – Show comparison
- Mention other sections. Realtime through to Tech
Installing GA4
- How to setup new account
- Create new property. GA4 by default
- What happens to your existing Universal Analytics property
- Easy to follow installation instructions:
- In Admin look for GA4 Assistant
- I want to create a new Google Analytics 4 property
- Enable data collection using your existing global site tag(s)
- Add a small script to your site
- Data Streams > Selmach > View tag instructions >. Install manually
Here are the key questions you want answered in Google Analytics
Where do new users come from?
- Reports Snapshot
- Click through to ‘View user acquisition’ (left)
- Run through table
- Engaged sessions. Hover over dotted line for explanation
- Mention conversions
- Explain what direct means
- Difference between Traffic and New users
How to find which Pages get the most views?
- Reports Snapshot
- Click ‘View pages and screens’ (right)
- Change view to ‘Page path’ if this helps
- Ordered by most page views
What are you top conversions?
Which sources generated sales?
- Click ‘View Conversions’ (bottom middle)
- Add ‘First user default group’
How to add new conversion
- Configure
- Click Create Event
- Click Create
- Name: purchase
- Param1: event_name = page_view
- Param2: page_location contains /checkout/order-received/
- Click Create
- Conversions
- Click ‘New Conversions Event’
- Add event name ‘purchase.
- Click save
Which are the top landing pages?
- Goto Explore
- Select blank
- Select last 30 days
- Add Page path to Dimension
- Add Entrance, Exits to Metrics
- Drag Page path to rows
- Drag Entrance and Exits to Values
- Can see which pages people landed on
Which campaigns are working best?
Use for external ads or QR codes
- Reports > Acquisition > Traffic acquisition
- Change default Channel grouping to Session Campaign
- Can add other column
- Search source. Add First user source
Campaign URL generator
- Get more clarity from inbound links
- Google campaign url builder
- Example of QR code
- URL: https://ratherinventive.com
- Source: catalogue
- Medium: print
- Name: Cat QR code
How to Download or Share or Analytic Report
- Reports snapshot
- Cannot schedule reports yet
Edit reports
- Reports snapshot
- Click pencil
- Click Add Cards
- Click Other cards
- Search for conversions by default
- Tick and add card
- Move to second row
- Save
