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IMC61: Grab Bag Copywriting Questions

This grab bag episode focused on marketing questions around blogging and content writing. We were joined by Catherine Every (Pippin Copywriting) who helped us tackle some of the questions we received.


What we covered

  • Is a blog/content writer the same thing?
  • How often should I refresh my website copy?
  • I struggle for time – what are some quick easy ideas that I could write about?
  • How do I know what to write about?
  • How do you write short snappy, interesting, keyword loaded titles? 
  • Is it ok to re-use old blogs?  On social media, little snippets?

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