In light of recent AI advancements I want to revisit a discussion from 2021 where I chaired a discussion on the shifting landscape of marketing with Nicky Ayers (Ecl-ips CCTV), Catherine Every (Pippin Copywriting) and Jon Johnson (Mountain Perspective). We looked at challenges that could impact on our strategies for lead generation. It’s interesting to see how little these have impacted us in the last 2 years but will probably see slower change over the long term. 

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Last year, Claire Walmsley-Moss presented valuable insights on making business marketing environmentally friendly and sustainable, highlighting ways to raise awareness of our environmental impact and offering positive ideas for enhancing and future-proofing our businesses.

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Can you believe we have done 100 IMC marketing webinars? Join us and five of our trusty clients (Jonathan Pollinger, Catherine Every, Angharad Wrigley, Aaron Carrington and Libby Windle) as we experimented with an AI generated script on the benefits of marketing your business.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Ben demonstrates how easy it is to make an engaging presentation with Keynote. From the initial setup through to tips on how to truely capture your audience’s attention.

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We open the club and invited Aaron Carrington (Carrington Guitar Academy) to have a website & marketing review. Ben shares SEO tips, content ideas and different ways they can draw more traffic to their website.

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Ben is joined by Kyla (Copy Café) to discuss the importance of good copy and how writing with personality can affect your brand.

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Ben is joined by Paul Watson who helps companies ignite their potential by transforming processes & systems to empower people and enhance business performance.

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Join Ben as he introduces you on how to generate remarkable instagram reels. Walking through the steps on where to start and sharing ideas on what content you can create and share.

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To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

The deadline to moving over to GA4 is looming. In this webinar learn how to transition to GA4, track visitors and log conversions within the new Google Analytics software.

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Unlock the power of keyword research with Google Keyword Planner. Google Keyword Planner is a free tool that allows you to research keywords and find the most relevant to your business. This tool is essential for search engine optimisation (SEO) and can help you to improve your website’s visibility in search engine results pages (SERPs). Here’s a step-by-step guide on how to use Google Keyword Planner.

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Ben demonstrates the benefits of using Campaign Monitor to manage your email campaign in this live walkthrough.

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Track your keyword positions in Google search results with Google Search Console. Google Search Console is a free tool that provides insights into how your website appears in Google search results. One of the key features of Google Search Console is the ability to track keyword positions. Here’s a step-by-step guide on how to find keyword positions in Google Search Console.

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Ben is joined by Kate (Journey in Style) and Dan (Dan Barker Studios) to discuss how these two businesses have negociated the challenges of product pricing.

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From Seth

All successful cultural change (books, movies, public health), has a super-simple two-step loop:

AWARENESS
TENSION
–>Loop<–

It’s easy to focus on awareness. Get the word out. Hype. Promo.

I think that’s a mistake.

Because awareness without tension is useless.

Astute observation as always from Seth. But we can use this in our marketing.

For me tension creates anticipation and anticipation is where I find happiness.

Think about how you feel looking forward to your next holiday, a meal at a new restaurant, coffee with a friend or waiting for the next film in your favourite series.

The best bit is the anticipation, the waiting, the rumours. Once the holiday, meal or film is done with the tension is released and we move on.

Maximise your website’s visibility in search results with optimised title tags. A title tag is an HTML element that briefly describes the content on a webpage. It’s an essential factor in search engine optimisation (SEO) and can significantly impact your website’s visibility and click-through rate (CTR) in search results. Here’s a step-by-step guide to understanding a title tag and the best practices for optimising it.

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Ben is joined by club member Ishia (Spaces & Places) and Mark (Kyeburn) to discuss how to manage and generate social media content to drive more traffic and sales.

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Create a professional LinkedIn profile and connect with others in your industry. With LinkedIn, you can connect with other professionals, showcase your skills and experience, and find new opportunities for career growth whether a recent graduate or an experienced professional, creating a LinkedIn account is a great way to build your professional network and establish yourself as a thought leader.

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Ben takes you behind the scenes on your WordPress website and demonstrates how you can tweak your site with these HTML & CSS short code tricks.

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We invited club member Nancy Bell (Campagna Collections) to have a website & marketing review where Ben shared SEO tips, content ideas and different ways they can draw more traffic to their website.

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Social media marketing expert Jack McCaughtrie (Core Tree) demonstrates how to set up a Facebook Ad Campaign and share his advice on how to get the most out of your boosted posts.

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Creating a website that is friendly to both users and search engines can help you rank higher in search results and drive more traffic to your website. Here’s a step-by-step guide on how to create a Google-friendly site.

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Having a website for your business or personal use has specific legal responsibilities. To ensure that your website complies with the law, here’s a step-by-step guide on what your website needs to be legal.

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Ben is joined by Heidi Chamberlain-Jones from Minx Media to discuss the power of using persuasive words within your marketing and how they can be used as the tipping point to generate more sales.

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Google Analytics provides a wealth of data about your website performance, but it’s essential to be able to share that data with others. So here’s a step-by-step guide on how to export and share reports on Google Analytics.

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Google My Business is a powerful tool, but it is just one part of your online presence. It would help if you also considered setting up social media profiles and optimising your website for search engines to increase your online visibility even further. Google My Business is a free tool provided by Google that allows businesses to manage their online presence on Google, including search and maps. It is a great way to improve visibility, attract new customers, and increase online credibility. This article will take you through setting up a Google My Business account.

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