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Marketing Strategy: Foundation Level

Digital marketing ideas and mindmap on a cluttered desk

My marketing strategy will provide you with marketing resources, advice and guidelines in a simple, step by step process. The advice and tips are very much a foundation level for any startup or business new to marketing.

Most tasks include examples, downloads or the steps needed to complete them as well as insightful interviews with leading entrepreneurs and fascinating blog articles to expand your knowledge.

Jump to a specific category:

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IMC Podcast #21: Marketing Boost – Engage your audience

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For this episode I’d like to share an extract from my Marketing Boost webinar where I share how you can be remarkable in your business and why that matters. Credit goes to Seth Godin for the idea.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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An entrepreneur’s guide to trademarks

A great explainer from Seth on what trademarks are, well worth a listen.

Until listening I was ignorant of the difference between the ™ symbol and the ® symbol. One is legally recognised and registered and the other is your assertion of an unregistered trademark.

IMC Podcast #20: Marketing Boost – Understanding Your Customer

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Subscribe on YouTube, Apple Podcasts or Android.


For this episode I’d like to share an extract from my Marketing Boost webinar where I show a technique to better understand how you can marry what you offer to your customers needs.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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Focus on your clients

Matt Saunders writing on how to build rapport clients.

‘Repeat business is important because the average repeat customer spends 67% more in months 31-36 of their relationship with a business than they do in months 0-6. This particular study pertains to e-commerce sales but I have seen similar patterns in the B2B space also. It’s really all about trust. Once you’ve earned it, they’ll come back for more.’

I cannot correlate the percentages but I know that I win more business from clients that I work with regularly. In fact just regularly communicating with clients I’ve found will stimulate business either by giving them ideas or keeping my business front of mind.

Matt’s article is specific to his industry but a lot of the advice works for any business. He outlines the following tips:

  1. Get process in place – You’ll look and be more professional and work will be easier to manage
  2. Don’t hide behind your email – Find other ways to communicate with them: in-person, video call, gifts, referrals
  3. Get to know you clients – You’ll be able to serve them better and it’s rewarding for your soul if you have a genuine connection
  4. Build long term relationships – Time spent will pay dividends in future work and referrals
  5. Self development – Listen to the best podcasts and audio books available. Ask clients for their favourites and share yours with them

Validation is a mirage

Jason Fried on product validation.

‘How do you know if what you’re doing is right while you’re doing it? You can’t be. You can only have a hunch, a feeling, a belief. And if the only way to tell if you’ve completely missed the mark is to ask other people and wait for them to tell you, then you’re likely too far lost from the start. If you make products, you better have a sense of where you’re heading without having to ask for directions.’

I often get asked if a certain page design or ad is going to work before it’s even off the drawing board and Jason’s post echos my thoughts. You just can’t.

Sure something may have worked before, for another company, in another medium but will it work now? I don’t know. But I do know that we can try it out, tweaking the idea until it does or doesn’t. Either way we’ll know for sure.

IMC Podcast #19: Your New Marketing Strategy – Part 6, Business

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Subscribe on YouTube, Apple Podcasts or Android.


This is the final of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.

If you want to jump ahead everything I’m talking about is available online now ratherinventive.com/marketing-strategy

For now here’s part 6 and it’s about Business. Enjoy.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

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Thumbs Up YouTube listing previewer

Screenshot of Thumb Up YouTube thumbnail previewer

Thumbs Up is a handy YouTube video thumbnail listing preview tool. Use it to make sure your content can be seen at every size and that important text isn’t covered up.

IMC Podcast #18: Your New Marketing Strategy – Part 5, Social

Listen on Apple Podcasts appListen on Apple Podcasts appListen on SticherListen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


This is the fifth of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.

If you want to jump ahead. everything I’m talking about is available online nowratherinventive.com/marketing-strategy

For now here’s part 5 and it’s about Social Media. Enjoy!

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

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Have you been contacted by PicRights about copywriter infringement?

Shannon Rawlins sheds some light on this shady company. Via Fran Roberts.

‘No, PicRights is not a scam. What they are doing is entirely legal. In fact, they are serving to enforce the already-existing laws surrounding copyright. They have major clients and work with real law firms.

However, just because it’s not an illegal scam, that doesn’t mean what they are doing is right.

Hounding people for money and threatening to take them to court if they don’t pay up is unscrupulous, especially when they instigate the case themselves, not on behalf of the copyright-owner.’

If you’ve been contacted by a company claiming that you have used an image or video without permission. Take the notice seriously but don’t panic and read the article above first.

Further reading:

IMC Podcast #17: Your New Marketing Strategy – Part 4, SEO

Listen on Apple Podcasts appListen on Apple Podcasts appListen on SticherListen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


This is the forth of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.
If you want to jump ahead. everything I’m talking about is available online nowratherinventive.com/marketing-strategy

For now here’s part 4 and it’s about Search Engine Optimisation. Enjoy!

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

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