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Marketing Strategy: Foundation Level

Digital marketing ideas and mindmap on a cluttered desk

My marketing strategy will provide you with marketing resources, advice and guidelines in a simple, step by step process. The advice and tips are very much a foundation level for any startup or business new to marketing.

Most tasks include examples, downloads or the steps needed to complete them as well as insightful interviews with leading entrepreneurs and fascinating blog articles to expand your knowledge.

Jump to a specific category:

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Jenny Jarvis, portlandholidaycottages.co.uk – Club Member Profile

IMC Club Member Jenny Jarvis from PortlandHouse shares her thoughts and feedback on how the Inventive Marketing Club has impacted and helped improve their business marketing.

👋 If you found this testimonial inspiring join my Marketing Club to receive regular tips and advice on marketing, video and the web. Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/


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IMC Podcast #13 How to build a supportive community Part 2

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Subscribe on YouTube, Apple Podcasts or Android.


This is the second episode focused on growing a community of like minded people online, why you might do it, how to start and keep it going.
This episode features a clip from a conversation I had with Alex Galviz who, along with a few others, started the ‘LinkedIn local’ events that grew into a global movement. More recently LinkedIn has taken on these events officially.
Alex shares how it all started and snowballed to cover 80 countries and 600 cities.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

Episode Notes

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Looking forward to Christmas

Fiona Scott from totalswindon.com asking me about our future.

‘Rather Inventive Marketing is actually 11 on the first of December. I really cannot believe we’ve been running for so long!

At the start of the first lockdown, we offered free membership of our marketing club to any charity forever. Next year I’d like to support charities directly with free consultancy and am looking for charities in the Cotswolds that would like help with their website or marketing.’

I am Jessica by name. I need a website for my business

Watch out for this scam targeted at web developers. Something I experienced recently but identified early on, phew.

‘The fake web developer scam can take many forms, but regardless of the shape the scam takes, the result is always the same. Sadly, we have received dozens of complaints detail similar stories with small business owners reporting loses from $2,500 to as much as $50,000. While the web development scam can be devastating, there are steps you can take to ensure that your small business starts off on the right foot.’

In lockdown, an offer of new project work is a gift. A gift you’d bite someone’s hand off for. Back in April I received the following email.

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Heidi Chamberlain-Jones, Eat Sleep Live Herefordshire – Club Member Profile

IMC Club Member Heidi Chamberlain-Jones from Eat Sleep Herefordshire shares her thoughts and feedback on how the Inventive Marketing Club has impacted and helped improve their business marketing.

👋 If you found this testimonial inspiring join my Marketing Club to receive regular tips and advice on marketing, video and the web. Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/


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IMC Podcast #12 How to build a supportive community Part 1

Listen on Apple Podcasts app Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


Over the next two episodes I focus on growing a community of like minded people online, why you might do it, how to start and keep it going. In this episode an I’ll share a clip from my interview with Tom Ross last year He talks about how he’s built up his community of customers the hard way, one at a time.

There’s lots of great advice here but no shortcuts!

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

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IMC Podcast #11 Tips to speed up your WordPress website

Listen on Apple Podcasts app Listen on Apple Podcasts app Listen on Sticher Listen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


So you’ve got a swanky new website but you’re not happy with the speed. It just feels slow. You know your customers won’t like a slow site but do you know that speed is also a factor in SEO.

Here are some tips and WordPress plugins from Tim Nash at 34SP on how to speed up your website.

I’m afraid audio wasn’t great for this episode, please bear with it. I blame the internet!

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

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The importance of testing an app with real data

Suzanne Scacca at Smashing Magazine on why it’s crucial to help your customers truly test out your app by helping get their data in it.

They’ll be more confident in their decision.
With complete and accurate data transferred into your software, users actually see how valuable it is soon after signing up. This leaves little room for second-guessing their decision, which leads to greater satisfaction overall with the product, and ultimately more money for your business.

We’re currently working with a client who is building a web app where the end user needs to input their live data to truly evaluate the software. It’s a stumbling block, as inputting the data is time consuming and not a job the customer would relish doing. Worse yet, is that the data is often from paper records or needs to be collected in an audit.

To get around this we’ve discussed providing an initial import of a small sub set of data for evaluation along with a personal tour of the software. Then if the customer subscribes to a paid plan the full data set can be added for free. If they have incomplete records then a low cost physical audit can be used to collect the remaining data.

This initial investment into your customer will pay you back quickly with fewer abandoned trials but it can also increase the likelihood of being referred to others.

Camilla Bengough, bengoughproperty.com – Club Member Profile

IMC Club Member Camilla Bengough from Bengough Properties shares her thoughts and feedback on how the Inventive Marketing Club has impacted and helped improve their business marketing.

👋 If you found this testimonial inspiring join my Marketing Club to receive regular tips and advice on marketing, video and the web. Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/


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