Join my Marketing Club to get these articles delivered to your inbox.

Marketing Strategy: Foundation Level

Digital marketing ideas and mindmap on a cluttered desk

My marketing strategy will provide you with marketing resources, advice and guidelines in a simple, step by step process. The advice and tips are very much a foundation level for any startup or business new to marketing.

Most tasks include examples, downloads or the steps needed to complete them as well as insightful interviews with leading entrepreneurs and fascinating blog articles to expand your knowledge.

Jump to a specific category:

(more…)

IMC Podcast #16: Your New Marketing Strategy – Part 3, Website

Listen on Apple Podcasts appListen on Apple Podcasts appListen on SticherListen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


This is the third of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.
If you want to jump ahead. everything I’m talking about is available online nowratherinventive.com/marketing-strategy

For now here’s part 3 and it’s about Website Development. Enjoy

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

(more…)

How to Create a Bulletproof Blogging and Content Strategy – BDF2020

The recording of my webinar for Bath Digital Festival 2020. Here’s the original event blurb

‘Ben will share how to develop a bulletproof content strategy to boost your social media activity and help you get found online through search engine optimisation.

You’ll learn:
– A basic strategy you can adapt
– How to focus on what’s important
– Tips for generating ideas and making time around work
– SEO techniques that could get you onto page one’

IMC Podcast #15: Your New Marketing Strategy – Part 2, Analytics

Listen on Apple Podcasts appListen on Apple Podcasts appListen on SticherListen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


This is the second of 6 episodes in which  I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.

If you want to jump ahead. everything I’m talking about is available online now
ratherinventive.com/marketing-strategy

For now here’s part 2 and it’s about analytics. Enjoy.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

(more…)

Long anchor text gives us more context

Insight from an interview with Google’s John Mueller on Search Engine Journal.

‘Google doesn’t necessarily treat longer or shorter anchor text any different when it comes to rankings.

However, using more words in anchor text provides more context to Google about the page being linked to. And more context can indirectly impact rankings.

The more context Google has about a page, the more effectively it can rank said page for relevant queries.’

IMC Podcast #14: Your New Marketing Strategy – Part 1, Planning

Listen on Apple Podcasts appListen on Apple Podcasts appListen on SticherListen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


For the next six episodes I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.

If you want to jump ahead, everything I’m talking about is available online now at ratherinventive.com/marketing-strategy

For now here’s part one and it’s about planning. Enjoy

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

(more…)

Jenny Jarvis, portlandholidaycottages.co.uk – Club Member Profile

IMC Club Member Jenny Jarvis from PortlandHouse shares her thoughts and feedback on how the Inventive Marketing Club has impacted and helped improve their business marketing.

👋 If you found this testimonial inspiring join my Marketing Club to receive regular tips and advice on marketing, video and the web. Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/


(more…)

IMC Podcast #13 How to build a supportive community Part 2

Listen on Apple Podcasts appListen on Apple Podcasts appListen on SticherListen on TuneIn

Subscribe on YouTube, Apple Podcasts or Android.


This is the second episode focused on growing a community of like minded people online, why you might do it, how to start and keep it going.
This episode features a clip from a conversation I had with Alex Galviz who, along with a few others, started the ‘LinkedIn local’ events that grew into a global movement. More recently LinkedIn has taken on these events officially.
Alex shares how it all started and snowballed to cover 80 countries and 600 cities.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

Episode Notes

(more…)

Looking forward to Christmas

Fiona Scott from totalswindon.com asking me about our future.

‘Rather Inventive Marketing is actually 11 on the first of December. I really cannot believe we’ve been running for so long!

At the start of the first lockdown, we offered free membership of our marketing club to any charity forever. Next year I’d like to support charities directly with free consultancy and am looking for charities in the Cotswolds that would like help with their website or marketing.’

I am Jessica by name. I need a website for my business

Watch out for this scam targeted at web developers. Something I experienced recently but identified early on, phew.

‘The fake web developer scam can take many forms, but regardless of the shape the scam takes, the result is always the same. Sadly, we have received dozens of complaints detail similar stories with small business owners reporting loses from $2,500 to as much as $50,000. While the web development scam can be devastating, there are steps you can take to ensure that your small business starts off on the right foot.’

In lockdown, an offer of new project work is a gift. A gift you’d bite someone’s hand off for. Back in April I received the following email.

(more…)

Heidi Chamberlain-Jones, Eat Sleep Live Herefordshire – Club Member Profile

IMC Club Member Heidi Chamberlain-Jones from Eat Sleep Herefordshire shares her thoughts and feedback on how the Inventive Marketing Club has impacted and helped improve their business marketing.

👋 If you found this testimonial inspiring join my Marketing Club to receive regular tips and advice on marketing, video and the web. Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/


(more…)

Join my Marketing Club to get these articles delivered to your inbox.