Ben is joined by Herefordshire based photographer and videographer, Dan Barker from Dan Barker Studios to discuss why it is important to work with a professional photographer when marketing your business.

Keywords are crucial in Search Engine Optimization (SEO) and can help you rank higher in search engine results pages (SERPs). Here’s a step-by-step guide on keywords and their importance for SEO.

Ben and Clare are joined by Dave Hargest (Selmach Machinery) and Jack McCaughtrie (Core Tree) to discuss the impact AI chatbots are already having on marketing.

Google Analytics is a powerful tool for tracking website traffic and understanding user behaviour. Here’s a step-by-step guide on how to set up Google Analytics on your website.

Google Search Console is a free tool allowing you to monitor and maintain your website’s presence in search results. Here’s a step-by-step guide on how to sign in to Google Search Console.

Ben demonstrates the benefits of using Mailchimp to manage your email campaigns and engage your audience in this live walkthrough.

A slow website can be frustrating for visitors and can impact your website’s search engine rankings. So here’s a step-by-step guide on how to speed up your WordPress website.

We open the club and invite two guest members Barnaby Tompkins (Coltswold Hound) and Alison Creighton (Doodle Dogs) to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.

Google Analytics is a powerful tool for tracking website traffic and understanding user behaviour. Here’s a step-by-step guide on how to use Google Analytics to improve your website performance.

Ben shares tips and advice on how to be more successful with your email marketing campaign and how to develop an effective email funnel.

Google is one of the largest tech companies in the world and offers a range of services, including email (Gmail), online storage (Google Drive), and much more. To access these services, you need a Google account. Here’s a step-by-step guide on how to create a Google account.

As many of you are aware, Google is the world’s leading search engine, receiving around 8.5 Billion searches a day (according to Internet Live Stats, 2022). So why not promote your business on a platform like Google that not only has a local reach but a national, global reach?

Firstly, you need to set up a Google Account, if you already have an existing one, you just need to sign in. Once it’s all been set up, you can now add a business profile. This will then need to be verified for eligibility purposes. It’s worth knowing that creating a business profile is free and it’s a great way for users to find you on Google Search and Maps.

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Join Ben and Clare as they demonstrate hot to create social media content using the YouTube Shorts app and how this can help with engagement and SEO.

Ben shares a range of different ideas on how to create memorable video content that engages your customers.

Ben and Clare are put in the hot seat as they answer SEO Marketing questions! From findiing out how to find your Keywords to trying out Open AI to generate website content.

Ben is joined by Dan Barker from Dan Barker Studios in Herefordshire to discuss how to use video in your business marketing.

For the final IMC episode of this year we thought we would do something a bit different and hosted a live festive quiz show down. Join us and five of our members as they battle through our general knowledge, creative and interative activities to win a tasty prize…

Ben demonstrates the benefits of using a Ninja forms multi step lead form to help funnel your sales.

Ben shares tips and ideas on how to feel more in control of your work, emails and tasks. From apps and systems, to changing your mindset, Ben covers the core concepts he uses every day.

From the Daily Difference email over on The Carbon Almanac. Signup here.

Don’t by crap to give away and don’t accept crap that is given to you – from a business at least, you might have to be more diplomatic if it’s from a friend – Individually we can make a difference. I’m a big fan of giving brownies.

We open the club and invite two guest members to have a website & marketing review where we will share SEO tips, content ideas and different ways they can draw more traffic to their website.

This is a fantastic session where you can sit in the wings and glean ideas for your own website! This month we are joined by Jo Biggadike (The Ambling Press Printmaker) and Ruth Twiggs & Jon Parsons (The Cotswold Cabin Company)

We were joined by Paige NeJame who shared the journey behind, The Carbon Almanac. This book provides a powerful tool to help us create change, right here and right now and be greener with our marketing. When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.

Ben provides a glimpse into his WordPress plugin directory, showcasing the plugins he incorporates into his daily routine, along with some new ones he’s currently experimenting with.

YouTube is rolling out Handles – just like we have for other social networks – in November. You will be notified via email when you can choose. Here’s a quote from the email

if you already have a personalized URL for your channel, we’ve reserved this for you as your handle. If you’re happy with that handle then you’re all set. If you want a different handle from the one we reserved, you can change it. If you don’t already have a personalized URL today, you’ll also be able to choose a handle. Keep in mind that handles are unique to each channel, so once a handle has been chosen, it can’t be selected by anyone else.

But what are handles you might ask. From their help page on the subject youtube.com/handle 

Handles are a way for you to find and connect with creators on YouTube. Handles are unique and short channel identifiers separate from channel names, and they start with the “@” symbol. For example, @youtubecreators.

And most importantly

If you don’t select a handle by November 14, 2022, YouTube will automatically assign you one. You can change this handle at any point.

We are joined by Nigel Smith who will share how he has built a following on his Youtube in just a few months with almost 2.5k subscribers already tuned in.