Join us and five of our trusty clients (Jonathan Pollinger, Catherine Every, Angharad Wrigley, Aaron Carrington and Libby Windle) as we experimented with an AI generated script on the benefits of marketing your business.

To wrap up the last IMC episode of the year, we decided to spice things up with a live Christmas Ho-Down Quiz! Come along and join us, along with some of our clients, as we dive into marketing-themed quiz questions, unleash creative catchphrases, and engage in interactive activities. It’s a festive showdown you won’t want to miss!

We are joined by Jack McCaughtrie (Core Tree) to discuss why case studies are an effective way to capture the attention of buyers in your industry, help build brand awareness and let your customers sell your products for you.

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Ben teams up with Heidi Chamberlain-Jones of Minx Media to explore the impactful use of persuasive language in marketing, revealing its potential as the decisive factor in driving increased sales.

We shine the spotlight on websites for major brands to review the good, the bad and the ugly. This month we turn our gaze to contact forms, dissecting their strengths and weaknesses. Reviewing how easy they are to find, access and navigate and whether they are visually interesting.

Join Ben as he leads you through the process of comprehending and analysing your YouTube statistics. Unlock the power of your data and make informed decisions to fuel your channel’s success.

Ben takes the hot seat as Granger Forson interviews him on BizSmart Gloucestershire, the radio station dedicated to providing businesses with expert advice for shaping their success. Listen to gain insights from Ben’s professional perspective.

Join Ben as he guides you through the process of creating remarkable Instagram Reels. He’ll help you get started by sharing valuable insights and ideas for content that will captivate your audience.

A clip from Gary Hustwit’s documentary “Rams”. I’ve not seen the full documentary yet but after watching this clip it went straight on my watch list.

“I find things like this unnecessary. We don’t need them.

We should forego them because we need the resources for better things”

How I feel about the design of some websites.

We shine the spotlight on websites for major brands and review the good, the bad and the ugly. This month we focus on buttons. How they are used, the colour, size, text how effectively we think they are being used.

Dan Andrews from Scribey Sense joined a recent Cool Ventures workshop on ‘AI in Business’ and distilled it into useful ‘Cliffs Notes’. Amazing! Thanks Dan.

If you need a complex subject (like AI) distilling into visual simplicity, you should look him up.

In the spirit of AI and summarisation I asked Chat GPT4 to summarise his image.

The image is a colorful and creative infographic that seems to be aimed at small business owners, providing insights into the utilization of AI (Artificial Intelligence). It presents information in a casual and engaging manner, with various sections such as “Think of AI like an Assistant,” “Pro’s & Cons,” “What’s This Mean For Creatives?” and “Tips.”

1. Think of AI like an Assistant: This section emphasizes that AI can help unblock obstacles, encouraging getting started with coding to accelerate one’s ideas.
2. Pro’s & Cons: It warns the users to beware as AI might make stuff up, suggesting it’s great for outlines but needs human intervention for refinement.
3. What’s This Mean For Creatives?: It addresses creatives specifically, advising them to ingest their work into the AI, but also highlighting that AI needs substantial hardware support. It also touches upon logo design, suggesting that a human designer is essential to finish up or improve the start made by the AI.
4. Tips: Various tips are provided, such as always reviewing the outputs, being specific with commands, and experimenting.

Throughout the infographic, there are playful illustrations and visuals to make the content more digestible and engaging.

Image © Dan Andrews for Scribey Sense

Join Ben & Jack McCaughtrie as they discuss the benefits and the often overlooked disadvantages of using tracking codes on your website.

We called a roundtable discussion on the relevance of Twitter (now known as X) in today’s digital landscape. Does it still have the media sway it used to? And are newcomers to micro-blogging such as Thread and Mastodon going to take over.

Google Ads Expert, Libby Windle (Creative Ads) takes us through how to set up your Google Ads Campaign, plus some top tips on how to make it work effectively!

We openned the club and invited Trevor Ray Hart (Trevor Ray Hart Photography) to have a website & marketing review. Ben shares SEO tips, content ideas and different ways they can draw more traffic to his website.

Ben shares the benefits of using video in your email marketing with Loom. Loom is a video messaging tool that helps you get your message across through instantly shareable videos.

Ben shares a range of different ideas on how to create memorable video content that engages your customers.

In ligHow is your business carbon reduction plan? Not sure where to start or what else you can do improve it? Then join us as we talk to Adam Bastock (Small99) who shares clear, simple actions to be more sustainable within your industry. 

In light of recent AI advancements I want to revisit a discussion from 2021 where I chaired a discussion on the shifting landscape of marketing with Nicky Ayers (Ecl-ips CCTV), Catherine Every (Pippin Copywriting) and Jon Johnson (Mountain Perspective). We looked at challenges that could impact on our strategies for lead generation. It’s interesting to see how little these have impacted us in the last 2 years but will probably see slower change over the long term. 

Last year, Claire Walmsley-Moss presented valuable insights on making business marketing environmentally friendly and sustainable, highlighting ways to raise awareness of our environmental impact and offering positive ideas for enhancing and future-proofing our businesses.

Can you believe we have done 100 IMC marketing webinars? Join us and five of our trusty clients (Jonathan Pollinger, Catherine Every, Angharad Wrigley, Aaron Carrington and Libby Windle) as we experimented with an AI generated script on the benefits of marketing your business.

We open the club and invited Aaron Carrington (Carrington Guitar Academy) to have a website & marketing review. Ben shares SEO tips, content ideas and different ways they can draw more traffic to their website.

Ben is joined by Kyla (Copy Café) to discuss the importance of good copy and how writing with personality can affect your brand.

Ben is joined by Paul Watson who helps companies ignite their potential by transforming processes & systems to empower people and enhance business performance.