Ben provides a glimpse into his WordPress plugin directory, showcasing the plugins he incorporates into his daily routine, along with some new ones he’s currently experimenting with.

We are joined by Nigel Smith who will share how he has built a following on his Youtube in just a few months with almost 2.5k subscribers already tuned in.

Ben is joined by Ash Gibbons, IT Software Developer who has a passion for online security. Together they discuss the importance of ensuring your online security, how best to avoid being breached and what to do if this happens.

Ben and Clare go through the grab bag questions from customers focused around planning looking at where you should start with your marketing, how to work out your marketing budget and different ways to track your return on investment.

Ben takes us on a tour of GA4 the new version of Google analytics. You’ll get to see how to transition to GA4, tracking visitors and logging conversions.

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We are joined by Flying Lizard designer Charlotte Smirthwaite Walker to discuss how she develops a brand and the rationale process she works through with a client.

Ben shares the benefits of using video in your email marketing with Loom. Loom is a video messaging tool that helps you get your message across through instantly shareable videos.

During this weeks session we open the club and invite guest members Frank Szucs (Bauxit Painting & Decorating) and Holly Foskett-Barnes (Bristol Illustrator) to have a website review where we share SEO tips, content ideas and different ways to draw more traffic to their websites.

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

We are joined by Abi Unwin (Abigail Jane Coaching) who will shared her journey into SEO. Earlier this year she attended one of Ben’s introductory SEO workshop and managed to boost her website Google Ranking ‘from page 15 to page 1 in under a month!’ and gained more sales.

SEO expert Chris Richards (Utterly Digital) returns to guide us through phase two of our SEO audit. After completing the suggestions he recommended earlier this year we will see how these improvements have impacted the site and look at the next steps to help us build more traffic and gain more sales.

If you aren’t getting the website traffic you want; join us on our Bulletproof Marketing Strategy workshop series. Across six, thirty minute sessions you’ll learn how online marketing impacts your business’s growth, gain tactics for attracting more of your ideal customers, learn how to create powerful marketing messages and understand how to find out what’s working.

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This grab bag episode focused on marketing questions around blogging and content writing. We were joined by Catherine Every (Pippin Copywriting) who helped us tackle some of the questions we received.

We were joined by Jack McCaughtrie (Core Tree) to discuss why case studies are an effective way to capture the attention of buyers in your industry, help build brand awareness and let your customers sell your products for you.

During this week’s webinar we will be joined by Claire Walmsley-Moss who will help us find ways to make our business marketing more environmentally friendly and sustainable. No ‘greenwashing’ here!

Ben and Clare dive into our grab bag of questions we have received from clients and club members.

It’s your chance to put us in the hot seat and get your own marketing questions answered. If you would like to submit your own questions please contact Clare at [email protected].

PR marketing is a great way to increase brand visibility, website traffic and is also a key element for SEO. In this webinar Heidi Chamberlain-Jones shares her method on how to perfect your PR marketing strategy including how to build relationships with key journalists.

In this episode we are joined by IMC Club Member Dave Hargest from Selmach Machinery. During this episode he shares how he used 360 Matterport to create his own 3D Virtual Tour to showcase the companies showroom and boost audience engagement.

Ben and Clare revisit the importance on gathering Five Star Reviews and discuss the best ways to get feedback for your business.

Another example why making the effort to personalise your marketing can help make you stand out against your competitors.

Boasting a growing loyalty membership and subscription base, Pets at Home is investing significantly in personalisation in a bid to boost its marketing effectiveness.

During the past six months, Pets at Home has launched over 300 targeted marketing campaigns and claims to have experienced a threefold increase in “supplier-driven communications”, improving response rates and marketing efficacy.

Manny Pham, Marketing Week

Linked in the ICO newsletter yesterday was a marketing checklist PDF. It’s worth reviewing particularly if you use bought in email lists.

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Ben & Clare discuss why every business should be gathering video customer testimonials.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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Ben shares his method for developing a blog content strategy and the best ways to get your website found online.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

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Martin Dugan from Double Tap Marketing shares his approach with Ben on how he manages outbound marketing, cold calling through to nurting the outcomes.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/

Subscribe on YouTube, Apple Podcasts or Android.

Ben speaks with Ben Everard on his approach to problem solving and the steps he uses to overcome them.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/