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IMC Podcast #36: Why you should be doing customer testimonials
/ Clare Harris
Ben & Clare discuss why every business should be gathering video customer testimonials.
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Why you should start asking for video testimonials
- Helping people to make a decision
- Adding value
- Educating potential customer
- 92% of buyers read online reviews before purchasing
- 70% of buyers trust reviews from strangers
- Customer reviews create 74% increase in product conversion
- Videos trigger emotions. We mirror people
- Videos have a higher retention rate compared to text
- Videos are easier to share
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