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IMC Podcast #36: Why you should be doing customer testimonials

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Ben & Clare discuss why every business should be gathering video customer testimonials.

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Episode Notes

Why you should start asking for video testimonials

  • Helping people to make a decision
  • Adding value
  • Educating potential customer

The Stats

  • 92% of buyers read online reviews before purchasing
  • 70% of buyers trust reviews from strangers
  • Customer reviews create 74% increase in product conversion
  • Videos trigger emotions. We mirror people
  • Videos have a higher retention rate compared to text
  • Videos are easier to share


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