Ben takes us on a tour of GA4 the new version of Google analytics. You’ll get to see how to transition to GA4, tracking visitors and logging conversions.

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Ben shares the benefits of using video in your email marketing with Loom. Loom is a video messaging tool that helps you get your message across through instantly shareable videos.

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During this weeks session we open the club and invite guest members Frank Szucs (Bauxit Painting & Decorating) and Holly Foskett-Barnes (Bristol Illustrator) to have a website review where we share SEO tips, content ideas and different ways to draw more traffic to their websites.

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SEO expert Chris Richards (Utterly Digital) returns to guide us through phase two of our SEO audit. After completing the suggestions he recommended earlier this year we will see how these improvements have impacted the site and look at the next steps to help us build more traffic and gain more sales.

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This grab bag episode focused on marketing questions around blogging and content writing. We were joined by Catherine Every (Pippin Copywriting) who helped us tackle some of the questions we received.

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Ben is joined by Helen Davies (Citrus Web), to revisit a book they wrote back in 2014. Be Sociable brought together marketing strategy and social media concepts based on their own unique experience. In this episode they’ll be looking at what’s still relevant and where marketing has moved on to.

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Join Ben and WooCommerce expert Ronald Gijsel (Automattic) as they chat about the benefits of WooCommerce, product development, community, and social commerce and omnichannel.

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We were joined by Jack McCaughtrie (Core Tree) to discuss why case studies are an effective way to capture the attention of buyers in your industry, help build brand awareness and let your customers sell your products for you.

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Ben was joined by Alex Coppock (Communion Architects) to discuss the path back to sanity in which Cal Newport’s book: A world Without Email offers a variety of road-tested practices to help us escape the tyranny of our inboxes in order to achieve a calmer, more intentional, and productive working life.

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During this weeks session we open the club and invite guest member; Italian Interior Designer Marta Rossarta to have a website review where we will share SEO tips, content ideas and different ways she can draw more traffic to her website.

This is a fantastic session where you can sit in the wings and glean ideas for your own website!

Are you fed up wading through Analytics to find the most popular pages on your site or Search Console to see your ranking in Google?

Ben share’s his method for consolidating your data into one place to enable you to easily track progress and follow how successfully your marketing goals are going.

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During this week’s webinar we will be joined by Claire Walmsley-Moss who will help us find ways to make our business marketing more environmentally friendly and sustainable. No ‘greenwashing’ here!

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We are joined by WordPress Security Expert, Tim Nash, who will talk through a recent security and performance audit on our website sharing advice on how we can protect and speed up WordPress.

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Ben and Clare dive into our grab bag of questions we have received from clients and club members.

It’s your chance to put us in the hot seat and get your own marketing questions answered. If you would like to submit your own questions please contact Clare at [email protected].

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Ben guides us through a checklist he uses on our client sites to make sure they are fast, secure and ready for action.

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PR marketing is a great way to increase brand visibility, website traffic and is also a key element for SEO. In this webinar Heidi Chamberlain-Jones shares her method on how to perfect your PR marketing strategy including how to build relationships with key journalists.

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We are joined by Bespoke By Laura and Poppins Tutoring to see how they are getting on with the improvements we gave them last month. Together we will run through an SEO Review of their website and offer tips and advice on how they can optimise their pages and get more traffic to their website.

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Catherine Every shares her step-by-step process on how to write good web copy. Her presentation touches on how to decide on the structure of your website, how to research keywords and guidance on how to write great copy for your website.

We like working with Catherine on web projects as she understands how good copy can engage a reader and stimulate them into action.

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Ben shares his method for developing a blog and content strategy which will help get your business found online.

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We take a dive into Pinterest with Jonathan Pollinger and discuss how it could make a huge difference to your business particularly if you have a very visual product.

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We invited SEO Expert, Chris Richard to review our new RI website! We don’t know exactly what ideas Chris will come up with but he always has insightful advice to improve our search ranking through his proven methods.

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This webinar is ideal for those who are looking to tighten up page titles, tweak meta descriptions and trim the sitemap. It also fits neatly between our other webinars #6 SEO Strategy and #17 Google Search Console (GSC) walkthrough.

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We have invited social media trainer, Jonathan Pollinger to introduce us to TikTok and share how it can build awareness of your business, help you to attract more customers, as well as boost sales and profits.

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During this session we will look at a selection of different landing pages and check to see whether they are giving the right message, are user friendly and share some advice on how to improve them.

It’s important to take that step back and see your homepage through your customers eyes to make sure it is working in a way you intended.

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Ben revisits LinkedIn Essentials to discuss some of the key ways people use it to get new business. This is an updated version of the 2019 presentation ‘Get more out of LinkedIn’.

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