Events that Ben is attending or presenting at over the coming months. Most of the events are free or reasonably priced. Click on the links to book directly.

March

• 27th Mar – How to Improve Your Website’s Ranking on Google, Online

May

• 14th May – Digital Marketing Masterclass TBC, Cirencester

September

• 10th Sep – How to utilise AI for your business, Cirencester

Ben is joined by Duane Forrester, VP of Industry Insights over at Yext to discuss why we should be using structured data on our websites. How this impacts conventional SEO and why it matters for voice and augmented reality.

Ben dives into the realm of YouTube Engagement, uncovering the keys to success in the ever-evolving world of online video content. Join us as we explore the strategies and techniques used by top creators to captivate audiences, boost subscriber numbers, and foster meaningful interactions.

Osmo Wiio’s laws on human communication. Via Jason Fried

1. If communication can fail, it will.
2. If a message can be understood in different ways, it will be understood in just that way which does the most harm.
3. There is always somebody who knows better than you what you meant by your message.
4. The more communication there is, the more difficult it is for communication to succeed.

Take heed of point two when posting to social media.

Ben invites Guy from Thornbury Clinic to share his journey in growing his health and wellness business, The Thornbury Clinic, and expanding to three clinics. This conversation will interest entrepreneurs looking to take their ventures to the next level.

Join us as we dissect various websites, analysing their design, functionality, and user experience. From assessing navigation structures to evaluating content clarity, we’ll provide invaluable insights into optimising online platforms for maximum impact.

In recognising that a website can go beyond the standard, typical format, we dive into the realm of unconventional websites and review innovative designs challenging norms and discuss their potential drawbacks.

Ben provides a step-by-step walkthrough of the WP Code Snippets plugin, demonstrating its functionality and showcasing how users can leverage this tool to easily manage and implement custom code snippets within their WordPress websites.

Ben demonstrates how to optimise videos and your YouTube channels for SEO, offering practical insights and techniques to maximise your reach and improve the discoverability of their videos on the YouTube platform.

From a Rework podcast episode.

‘Join Jason and David as they unravel the intricate dance between data-driven decisions and the art of making judgment calls, guiding listeners through trusting your gut and breaking free from external pressures when making product and pricing decisions.’

Ok the quote from the podcast show notes doesn’t sound exciting but the content is.

Three themes from the podcast I whole heartedly agree with, but don’t always follow:

1. Just make a decision. You’ll only know the answer once your idea is being tested for real
2. Trust your gut. Your intuition is build upon your experience and knowledge
3. Sleep on it. Allow your built in AI to do the hard work for you

Ben demonstrates the benefits of using a Ninja forms multi step lead form to help funnel your sales.

Shifting our focus we look at homepage banner images, we’ll scrutinise their effectiveness, utilisation of space, and the array of styles available, turning the spotlight onto major brand websites for a comprehensive review of the good, the bad, and the ugly.

Join us as we look at ways to make your business grow by envisioning a transformative journey that aims to make your enterprise 10 times greater.

Attention all small business owners eager to harness the transformative power of AI for your enterprise and expand your network—join us we delve into the realm of AI chatbots and their potential to revolutionize your business.

Explore the impact of Artificial Intelligence (AI) on marketing. Learn how AI technologies are reshaping data analysis, enhancing customer experiences, and transforming digital campaigns.

Join us and five of our trusty clients (Jonathan Pollinger, Catherine Every, Angharad Wrigley, Aaron Carrington and Libby Windle) as we experimented with an AI generated script on the benefits of marketing your business.

To wrap up the last IMC episode of the year, we decided to spice things up with a live Christmas Ho-Down Quiz! Come along and join us, along with some of our clients, as we dive into marketing-themed quiz questions, unleash creative catchphrases, and engage in interactive activities. It’s a festive showdown you won’t want to miss!

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

We are joined by Jack McCaughtrie (Core Tree) to discuss why case studies are an effective way to capture the attention of buyers in your industry, help build brand awareness and let your customers sell your products for you.

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Ben teams up with Heidi Chamberlain-Jones of Minx Media to explore the impactful use of persuasive language in marketing, revealing its potential as the decisive factor in driving increased sales.

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

We shine the spotlight on websites for major brands to review the good, the bad and the ugly. This month we turn our gaze to contact forms, dissecting their strengths and weaknesses. Reviewing how easy they are to find, access and navigate and whether they are visually interesting.

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Join Ben as he leads you through the process of comprehending and analysing your YouTube statistics. Unlock the power of your data and make informed decisions to fuel your channel’s success.

Ben takes the hot seat as Granger Forson interviews him on BizSmart Gloucestershire, the radio station dedicated to providing businesses with expert advice for shaping their success. Listen to gain insights from Ben’s professional perspective.

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

Join Ben as he guides you through the process of creating remarkable Instagram Reels. He’ll help you get started by sharing valuable insights and ideas for content that will captivate your audience.

A clip from Gary Hustwit’s documentary “Rams”. I’ve not seen the full documentary yet but after watching this clip it went straight on my watch list.

“I find things like this unnecessary. We don’t need them.

We should forego them because we need the resources for better things”

How I feel about the design of some websites.

To watch the full video and get access to all previous videos and resources join my Marketing Club - Get free access for 30 days

We shine the spotlight on websites for major brands and review the good, the bad and the ugly. This month we focus on buttons. How they are used, the colour, size, text how effectively we think they are being used.