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  • IMC7: Google Analytics

    , ,
    IMC7: Google Analytics

    How people find your site, tracking sales and setting up a dashboard.

    Notes

    Social Media Round Table

    What is Google Analytics?

    Free tool to track people who visit your website Like a security camera in a shop but not as creepy
     

    How do I install Google Analytics? Don’t have GA installed?

    I’ll help you
    Book free half hour session


    Questions to ponder on

    Who uses Google Analytics?

    How do you need your site to improve? What information do you need to track?

    • What are you trying to measure? Sales, Downloads, Form fills?
    • Social engagement? Best marketing channels?
    • Overview of Google Analytics (GA)
    • Key sections
    • Real-time, Audience, Acquisition, Behaviour, Conversion
    • IMC7 – Google Analytics – 29 October 2019
    • Select account – Five key sections
    • Change date range – Export

    Terms you should know

    • Users: Unique visitors
    • Sessions: A block of time spent on your site
    • Bounce rate: A single page visit
    • Pages/session: Average pages viewed in one session

     How people find your site

    • Best sources
    • For new traffic
    • For new visitors
    • For people who spend time on your site • Where you money is coming from !
    • Connect Google Search Console

    What keywords drive traffic and SERP

    • GSC performance
    • What people do on your site?
    • Popular pages? Where do they click next?
    • Tracking conversions
    • Which sources generated sales? Does Instagram deliver email sign ups?

    Segmenting data

    • View only data from people who buy Or people who who visit key pages
    • View just the sources where traffic converted
    • See which landing pages they saw
    • Campaign URL generator
    • Get more clarity from inbound links
    • https://ga-dev-tools.appspot.com/campaign– url-builder/
    • Setting up a dashboard report
    • Stay informed with regular updates
    • Custom dashboard
    • datastudio.google.com “

  • IMC Podcast #5 Why a website is valuable

    ,
    IMC Podcast #5 Why a website is valuable

    [podcast_player youtube=”https://www.youtube.com/watch?v=NgItrIxPAkY”]

    Does your business need a website any more? Can’t we just publish our details on Facebook and even use it to sell products directly?

    With so much communication already happening on social platforms it makes sense to move over your brand presence as well. Or does it?

    Here’s an extract from a conversation with Ben Wheeler in which we discuss the role of websites in marketing and ask in are they diminishing in favour of social business pages

    👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

    Episode Notes

    (more…)

  • Better lighting and other effects in Zoom

    I’ve been waiting for a feature to compensate for poor lighting for a while. This and many more features now available in Zoom.

    Feel even more video-ready with granular control over the intensity of your touch-ups and lighting adjustment, so you’re well-lit in any lighting. Change the brightness of your panel and amount of skin smoothing to put your best video frame forward!

    These controls will never make up for having good lighting In the first place. I made a little image grid to show what a difference a simple light makes.

    I wish the Mac had better built-in camera controls to adjust exposure, brightness and other factors that can affect the quality of the video. I currently use the app iGlasses to make these adjustments for my webinars but for security reasons this never worked in Zoom. I’m so pleased they added these extra features.


  • IMC5: How to get Five Star Reviews

    , ,
    IMC5: How to get Five Star Reviews

    And why they are good for SEO

    Notes

    Review examples
    What do I mean by reviews?

    Why are reviews useful?

    • Find local contacts
    • Multiple keywords

    Support SEO

    • Get shown in Google map pack
    • People more likely to click on your entry
    • May also help improve organic rankings

    Learn to talk you customers language

    • Use testimonials text in your copy
    • Helps target SEO
    • Reflect language back in a conversation
    • Use to improve customer persona

    Bring your customers closer

    • A positive review reinforces your opinion of a company
    • More likely to refer to others

    How to collect reviews

    • Ask after a positive engagement – ‘If you were to recommend us to a friend what would you say’
    • Asking after a few successful deliveries. Want testimonials from long term customers
    • End of your support emails
    • Ask for review directly on your Google My Business profile . Send people to the review page directly https://support.google.com/business/answer/7035772
    • Thank people for their review. A free coffee, discount or other small gift No bribes, keep it under £20

    Structured Data (don’t be scared)

    • A standard format to identify types of content
    • Recommended to add by Google/Bing

    Example schema for a company. Provides context to the data Ties together other online identities Added directly to HTML

     <script type=“application/ld+json">{ "@context": "http://schema.org",
    "@type": "Corporation",
    "name": "Selmach Metalworking Machinery",
    "alternateName": "Selmach",
    "url": "https://selmach.com",
    "logo": "https://selmach.com/wp-content/uploads/2014/06/medium_selmach-
    logog.jpg",
    "contactPoint": {
       </script>
    "@type": "ContactPoint", "telephone": "+44(0)1432346580", "contactType": “sales"},
    "sameAs": [ "https://www.facebook.com/SelmachLtd", "https://twitter.com/SelmachLtd", "https://plus.google.com/117812825186653408748", "https://www.youtube.com/user/SelmachLtd"
    ], "aggregateRating": {
    "@type": "AggregateRating", "ratingValue": "5",
    }"reviewCount": "1" } 

    Interview with Duane Forrester who helped to develop schema.org
    Well worth a listen.


    https://w.soundcloud.com/player/?visual=true&url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F559389345&show_artwork=true


  • IMC Podcast #4 Optimising your website with structured data

    ,
    IMC Podcast #4 Optimising your website with structured data

    [podcast_player youtube=”https://www.youtube.com/watch?v=-XU5wjTM4NY”]

    Continuing on our theme of SEO I thought this interview with Duane Forrester (recorded back in early 2019) would be helpful to show how structured data and schema is a key trust signal for search engines.

    We discuss why we should be using structured data on our website, how this impacts conventional SEO and why it matters for voice and augmented reality.

    👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

    Episode Notes

    (more…)

  • IMC4: Get more out of LinkedIn

    , ,
    IMC4: Get more out of LinkedIn

    Get you up to speed with LinkedIn and learn about some of the key ways people use it to get new business.

    Notes

    LinkedIn overview

    Great place for sharing business content
    Authoritative personal search result in
    Google Good for engagement

    LinkedIn stats

    610 million users / Over 260M monthly active
    LinkedIn provides 50% of social traffic to blogs

    Profile checklist

    Professional and friendly
    No photos from holiday

    Personalise the URL – linkedin.com/in/benkinnaird- marketing-expert/
    Professional headline – Write how you help people
    Profile photo – Recent picture that resembles you. Smiling, approachable
    Banner images – Add contact number/email
    Summary – Expand headline. Share your experience you have. Keep it simple. Include testimonials that share why people should buy from you.

    Screen-share

    Review Ben’s profile
    Any anyone else who’s brave enough…

    Q?

    What do you look for in an LI profile?

    Endorsements and Recommendations

    Who uses these?
    Do they help you to decide work with someone?

    Engagement

    Be the first to comment or help others
    Original poster will appreciate your support
    Helps stimulate more commenters
    First follower video

    Posting

    Share links to your blog or other content
    Alternative / addition to blogging

    Screen-share

    Review of posts and how to

    Advanced Search

    Find local contacts Multiple keywords

    Screen-share

    Demo of advanced search


    Get noticed

    Visit other peoples profiles
    Use Google search to find people

    Personal pages

    These rule over business pages (Alex Galviz)
    Get your employees to post your content on their personal pages

    Stay connected

    Connect with people you meet with or connect in advance (podcast interviews)
    Ask a question when connecting

    Become a tribe

    Idea of WEN (Worcestershire Education Network)
    All members reviewing group account
    Looking for ideas to share

    Resources


  • Don’t worry about people stealing your ideas

    Worry about not making your ideas happen in the first place.

    Seth on his blog

    When I was a book packager, we ended up publishing about 120 books and pitching another 1,000 that were never published. In all of that time, I can only remember one of our ideas (it was a big one) being stolen from us and published without our participation. That code of ethics created a feeling of intellectual safety. But, at the same time, it was our successful books that were copied the most–and that copying was not just a symptom but often a cause of their success.

    If there is one person worth copying, it’s Seth.

    Relatedly there’s a good book I listened to called Information Doesn’t Want to Be Free by Cory Doctorow. He argues that by protecting your idea with wrappers of digital copy protection you’re stopping your work spreading and being bought by more people than if you didn’t have any copy protection at all.


  • Modernising a restaurant’s digital experience

    (or websites as I like to call them)

    Nice article from Suzanne Scacca on Smashing Magazine on how web developers can help restaurants up their digital game.

    Restaurants that fail to digitize going forward won’t survive.

    That applies to any business. Key take aways (ahem) from this article:

    1. Think about your customer’s needs and prioritise the website for them
    2. Diversify your income. Don’t rely on any sector or client
    3. Make sure all related social sites and directory entries have consistent branding. If you aren’t mentioned on other sites start work now


  • Safari 14 Does Not Block Google Analytics

    Simo Ahava confirms that Safari’s 14s Intelligent Tracking Prevention does not blog tracking using GA (via Daring Fireball).

    For better or for worse, one of the previews showed that google-analytics.com is listed among the trackers that are being prevented on websites.

    Queue panic and the spread of misinformation like wildfire through the dry brush of first-party analytics.

    I was under the impression that the forthcoming version of Safari was just ratting out trackers to users not preventing them.


  • IMC Podcast #3 Landing page review and on-page SEO

    ,
    IMC Podcast #3 Landing page review and on-page SEO

    [podcast_player youtube=”https://www.youtube.com/watch?v=sc8swz6hHK4″]

    In this episode, I share some of my conversation with Chris Richards about our landing page review process. It was taken from Club Webinar #16: Improve landing page SEO.

    We talk about what ‘On-page’ SEO is, what we look for during a review and of course some tips to improve your SERP (Search Engine Ranking Position).

    Enjoy!

    Episode Notes

    (more…)

  • How SEO works within a big retailer

    A very insightful chat with SEO Manager for Argos, Claudia Higgins over on the evolving SEO podcast.

    Really interesting to go behind the scenes on how SEO is justified within a large company, what key factors work for them and the importance of clear reporting and regular communication with other teams.


  • IMC2: Using email marketing effectively

    , ,
    IMC2: Using email marketing effectively

    How to use email marketing effectively

    Notes

    Uses for email marketing

    • Regular newsletter
    • Sales promotions
    • Nudge down the funnel

    What is a good open rate?

    20% seems to be about right
    (via mailchimp.com/resources/email-marketing- benchmarks/)

    Selmach case study

    More focused emails Increased customer calls

    Plan

    • Set out the goals
    • Who emails where aimed at Sketch or Wireframe
    • Plan ahead

    From 18% to 21% open rate
    From 14% to 30% click rate (7% to recipients) Above average 😀

    Witley Jones case study

    • Tricky audience
    • Customers mention email content
    • Interesting content or video most clicked

    Communion Case study


    Email Tools

    Email marketing tips

    • Streamline
    • Clean your list, remove the duds
    • Segment your list. Send only to those who want/need it

    Personalise

    • If possible use their name Can help visibility in the inbox Can increase open rates
    • Use a named email rather than a generic one to increase open rates
    • Interesting or challenging subject line
    • Ask a question Intrigue
    • Tell the reader exactly what your email contains

    What is the goal?

    • Why are you doing this?
    • Have purpose
    • Include a still or animated GIF
    • Including a person seems to get more clicks
    • Use video
    • Ask for action
    • Include a call to action
    • Link out to your website Include a phone number
    • Draw people to the action

    Built trust

    • Aim to create an unmissable email
    • Make it easy to unsubscribe
    • Make it clear why you are contacting them Send consistently

    Run experiments

    Test out different subject lines or content to find out what works best



  • IMC3: YouTube Engagement

    , ,
    IMC3: YouTube Engagement

    Understanding YouTube analytics and getting more engagement from your channel.

    Notes

    Why use video

    Easy for visitors to watch Helps with SEO

    YouTube stats

    Worlds 2nd largest search engine 63 million daily viewers Average CPV $0.044 (3p)

    businessofapps.com/data/youtube-statistics/

    Selmach Case study
    Reduced dropout Increase subscribers Get more goals

    Plan

    • YouTube delivered most visits and often goals
    • Review stats and optimise engagement
    • Want to increase subscribers to get more website visits and goals
    • Most visits from YouTube
    • Traffic source
    High drop off during static title image
    
    Subscriptions increase

    YouTube Optimisation tips

    • Optimise keywords
    • Research what people are looking for Similar rules as on page SEO
    • Add keywords into the title
    • Videos indexed faster than web pages
    • Get to the action within the first five seconds Remove boring bits to keep the pace
    • Don’t be boring
    • Know your audience
    • Watch other videos your audience might like
    • Check your retention stats to see where people drop out
    • Ask for action
    • Include a call to action
    • Link to your website in the first two lines of the description
    inventivepeople.co.uk/collections/video- production

  • Apple’s App Clips

    Announced in Apple’s developer conference keynote a couple of weeks ago was an interesting feature for new apps that enables a small functional portion of your app to be downloaded when triggered by a QR code or NFC tag. Apple’s developer guidelines explain more.

    ‘Consider creating an app clip if your app provides an in-the-moment experience that helps people perform a task over a finite amount of time. For example:

    – A rental bike could come with an NFC tag that people scan to launch an app clip that lets them rent the bike.

    – A coffee shop could offer an app clip for fast advance orders that customers launch from a Smart App Banner on the coffee shop’s website. Customers could share a link to the website from the Messages app, which recipients then tap to launch the app clip from within Messages.

    – A restaurant could let diners launch an app clip from the Maps app or a suggestion from Siri Suggestions, or scan an NFC tag at their table to pay for a meal.

    – A museum could have visitors scan visual codes on labels next to displayed works to launch an app clip that reveals augmented reality content or provides audio commentary.’

    This is perfect for all those parking meter apps that require far too much information to signup when all you want to do is pay and run.


  • How often should you follow-up a proposal?

    ‘How many times do you follow up?’ A great question from Dan Barker on LinkedIn. It’s a good thread to read and a great example of how to get engagement on social.

    For those who want to know, here’s my proposal follow-up process:

    • Follow-up 1 (+2 days) – Make sure they have the proposal, offer to answer questions and link to an article on our site that relates to their need.
    • Follow-up 2 (+7-14 days) – When I follow-up depends on the known timescale. Invite to an event or webinar I’m running or another link to a relevant article.
    • Follow-up 3 (+30 days) – If I’ve not heard back from FU 1 or 2 then I send https://themagicemail.com this gets 100% response although not always a sale. If I have had follow-up but no commitment. I’ll ask what help they need to move the project along.

    In the LinkedIn thread I also learnt the term AHSTIPTO (Always Have Something to Invite People to Offer), apparently I’ve been doing that already.


  • Infectious Marketing: Blogging and Keyword Strategy, 23rd July 2020 – Free Webinar

    ,

    In this webinar, Heidi and I will discuss how to capitalise on your blog or start one if you are new to blogging.

    • The benefits of a blog, why you’d do one and how often to blog
    • Blog content inspiration for the different tourism sectors
    • How to capitalise on your blog and give it reach
    • Tips on getting your blog found with SEO and Yoast
    • Advice when researching topics

    This event has finished but you can watch the webinar video recording.

    (more…)

  • Privacy report coming to Safari

    Lily Hay Newman at Wired

    ‘In macOS Big Sur, Safari will include a specific “Privacy Report” to break down what specifically Safari is blocking and give you more insight into which trackers are cropping up in your daily browsing.’

    This means that any tracking pixels and code, including Google Analytics, will be clearly listed for all Safari users when they upgrade to macOS Big Sur later this year.

    Shaming websites into reducing or removing all trackers on their site is the best way to improve the tracking and data leeching situation. Cookie policies and popups do nothing but confuse the situation and, like many agreements and terms of service online, people quickly click through to get to the information they want.

    Using Ghostery in Chrome to test on our site for trackers, it shows we have two trackers. Google Analytics and DoubleClick. The Double click tracker is used by YouTube when we have embedded videos and can be removed by making sure you embed the videos with ‘Privacy-enhanced mode‘, I must admit I thought all our videos were set to use this, it appears a few weren’t. I’ve added a script to fix all videos on our site

    Google Analytics will stay for now but I am looking at a way of compiling basic tracking reports locally on the server and not sending this data to Google.


  • Abuse of Google Analytics to skim credit card data

    ,

    Dan Goodin at Ars Technica

    ‘Researchers from Kaspersky Lab on Monday said that they have recently observed about two dozen infected sites that found a novel way to achieve this. Instead of sending it to attacker-controlled servers, the attackers send it to Google Analytics accounts they control. Since the Google service is so widely used, ecommerce site security policies generally fully trust it to receive data.’

    Clever but very creepy. Check you don’t have an extra Google Analytics profile in your sites source.

    Here’s another (deep dive) article on card skimming via embedded image data.


  • IMC Podcast #2 Building on your SEO strategy

    ,
    IMC Podcast #2 Building on your SEO strategy

    [podcast_player youtube=”https://www.youtube.com/watch?v=X_JE6pVUyhw”]

    This episode is taken from an interview with my colleague Chris Richards on how he ranked his own website utilitysavingexpert.com to compete against the big comparison sites in the pursuit of Google search traffic Chris shares some of the strategies and tools he uses for local SEO, on-page optimisation, keyword research and his in-depth SEO site audit.

    I really enjoy talking with Chris about SEO and I know you’ll take away a lot from this conversation.

    PS Longtime listeners will hear an appearance from Al Osmond my co-host in the original run of the Something Inventive Podcast.

    Episode Notes


  • WordCamp Europe 2020 presentation notes (in progress)

    WordCamp Europe 2020 presentation notes (in progress)

    My notes from the online version of WordCamp Europe back on the 5th June 2020. As I watch the videos and add my notes I’ll update the content on this page.

    Friday – Track One

    Sustainable freelancing – Wendie Huis in ‘t Veld (2:15:23)

    • Take care of yourself – Look after yourself like you would look after a child
    • Set healthy boundaries – One example Wendie gave was asking for all website content to be provided upfront before she begins a project, this helps her build websites on time.
    • Make things easy on yourself – Remove or delegate jobs you don’t like, automate what you can, systemise what you have to do
    • Give yourself permission to make mistakes – Write permissions down, it’s a helpful reminder
    • Get support with other people – Have people you can talk to and that will hold you accountable
    • Make time to have fun
    • Make changes in small steps

    WordPress performance – Hristo Panjarov (2:58:58)

    • Keep your plugins and WP core undated. Many updates include speed enhancements
    • Make sure using Opcache
    • Preloading in PHP 7.4 brings further speed improvements
    • PHP 8 due for release later this year which brings further speed improvements
    • Use WebP formatted images, can be 2-3 times smaller than JPEG
    • Load only critical CSS at the start of the page. Everything else should load as needed. Can be difficult to implement manually
    • You should minify JS, CSS and HTML files if possible
    • User server-side full page caching such as Varnish or NGINX

    The art of building better websites with science – Ruth Raventós (3:44:03)

    • What is the goal of your website? Get more visitors or increase conversions
    • CRO (Conversion Rate Optimisation). Either blindly make changes and hope for the best or apply a process and make changes based on results
    • In CRO: Your opinion doesn’t matter, and hacks and best practices don’t always work
    • CRO process – Plan -> Measure -> Prioritise -> A/B test
    • What is your customer funnel? How do they find your site? What do they do on your site? Do they take action? Are you measuring this?
    • Assess your page against five criteria and how you can improve them: Relevancy, Clarity, Friction, Distraction, Value 
    • Use Google Analytics to set up measurement and KPI tracking. Also, identify leaks, where do people who don’t buy go to
    • Use scroll maps, click maps and pointer heat maps, customer surveys and user reviews are also really useful to see exactly how people use your site
    • Look for easy wins and changes that will create the most value
    • Review the issues and propose a hypothesis
    • Decide on a change and split the traffic between the page variations
    • Not all of your ideas will be successful. For example, tried adding banners and video to their pages and these were either ignored or did not increase clicks. So make changes but test the results.
    • Run tests for a full business cycle. This depends on how long it takes people to make a decision so could be a week to a month.

    In conversation with Matt Mullenweg (4:29:10)

    • A short demo of some upcoming improvements to the block editor
    • Then a Q&A

  • IMC1: Planning your marketing strategy

    , ,
    IMC1: Planning your marketing strategy

    Planning your marketing strategy

    Notes

    Look back at the previous year

    • What worked well?
    • Do them again or ditch?
    • Incorporate the good ideas back into plan
    • Review social and blog efforts
    • Which networks gave you most engagement? Check profiles are up to date
    • What are your most popular blog posts?

     Review ad campaigns

    • Are you getting the return you expect? How do you measure this?
    • Review your marketing plan
    • Vision / Objectives Mission
    • Strategy
    • Audience Competitors

     Vision / Objectives

    How do we want to be thought of? Long term objectives, blue sky visions New products or more family time

    Mission

    Quantify the vision. What are the numbers? e.g. sell 10 tractors a week

    Audience

    What are their problems and how can we help them?

    Competitors

    Who are they? What do they do well? Where do they fall short?

    Look ahead

    What events can you get involved in? Partner with businesses who have same audience?

    Review your website

    Easy for a visitor to find out what you do? Is it clear how to buy from or contact you? Do you have reviews on your site? Has relevant structured data been added?

    Design review

    Design Branding
    User Journey Visual Content Mobile

     Usability review

    Content Site Layout Menu Forms Speed

    Example review
    Homepage layout Images

    Website usability report

    • Increase conversions – make it easier for customers to act (buy, call, or sign up)
    • Improve brand perception – your website is your shop window for customers and prospective customers
    • External opinion – Why? Objective review, experienced
    • Website design and usability report

  • I’m really sorry – Our webinar registration form just got spammed!

    This afternoon a registration form for an upcoming webinar of mine was spammed with over 4100 email addresses from a spam bot. If you were one of that number then I’m really sorry that you just got an unsolicited email from Demio, the webinar software we use, booking you onto a webinar. Your email and details have been removed and Demio is working on a fix to prevent this in the very near future.

    Here’s what I know

    The first I knew about this was from an email at 14:11 from an ‘attendee’ asking, quite rightly, why they had been registered for this event and where had I got their details from – I didn’t immediately have an answer for them.

    I jumped straight into Demio and confirmed that we did indeed have spam registrations. My first thought was to stop further registrations but there was no obvious way to do this except to reduce the number of attendees down to 1.

    I then spoke to Demio to find out what was going on and to make sure that this wasn’t a data breach. They confirmed it was from a social media spam bot NOT a security breach or hacking, and removed all false registrations in 20 minutes. They are also set to release fixes to prevent this soon have also released fixes to stop this happening again*.

    I even received our first ever negative feedback through SayHola. Rightly so, this person was pissed off.

    Negative feedback on SayHola Spam bot

    The GDPR reference is from the signup form enabling me to communicate with the registrant outside of any marketing for the event.

    Registration spam GDPR tick box2

    To everyone effected, I’m sorry that our event spammed you. I hate spam and I hate that you got this.

    *Update from Demio

    We were able to put in a fix to prevent any of those bots from registering to any Demio event again, and we’ve also removed any bot registrations from your Event. You’re good to go for this event!

    Also, in the next few days we have an update that will create more restrictions for registration (checking emails etc) that will further prevent bots!


  • The best WordPress Page Builders

    Chris Herbert has collated opinions from 85 WordPress Professionals (ahem) on the page builder plugins they use to manage and layout content, and why it’s best for them.

    Gutenberg, my new best friend when it comes to editing WordPress content, sadly didn’t make the top three. I’d say that for some, it’s too new and doesn’t have a full feature set, therefore too much work and not enough reward to change their development process.

    I contribute the following.

    ‘Gutenberg – “Despite a few visual quirks that need ironing out, the built-in block editor (launched in December 2018) is by far the best way to layout content without reaching for any HTML or CSS.

    It’s faster than other page builders such as WPBakery, my previous go-to for WordPress layout. And it represents more accurately what the final content will look like, especially compared with the layout plugin Divi.

    But most importantly, it’s built directly into WordPress, so you know it will be supported for years to come, and with hundreds of contributors, it’s going to get a lot of attention.

    On the downside, the built-in editor doesn’t yet include all the features you might want, such as fancy sectional divides or masonry style image galleries but with additional plugins the editor can be extended to do more, much more. My favourites are Stackable which has feature grids and popup videos that look great, and also Coblocks that has a collection of image galleries, layout containers and dividers that I use in most of my web sites.

    I highly recommend testing it out for your next website build.”’


  • How to start an argument on Twitter

    Paul D McGarrity step by step observation of a bot on twitter sowing the seeds for social division.

    ‘4) The trap is set. The tweet gets attention, a few retweets. Most are quote tweets with outraged reactions which do two things- they allow people to say ‘look at what THEY all think’ and it removes the casual viewer from the original account by one click. It ends here, unless…’

    Look out for these bot accounts. There aren’t always easy to spot but if they have very strong views, low or no followers, check out their profile and see if makes any sense. If in doubt, don’t just retweet it.

    I spent at least 15 minutes reading through Paul’s thread replies and checking out his profile before I was happy sharing this. Gosh, I hope he isn’t a bot!


  • How to look great on Zoom

    How to look great on Zoom

    A couple of tips from my last webinar with Heidi on how to look good and come across confidently when are presenting on zoom.

    ‘The most important thing you can do is have good lighting, particularly on your face.’

    1. Use a window or lamp to light up your face
    2. Use headphones to prevent echo
    3. Talk to the camera so people feel you are talking to them
    4. Write your talking points on a sticky note so you don’t have to look down and refer to your notes (thanks to Jonathan Mehan for this tip)
    5. Mute if you are not talking. This prevents echo and allows you to type without disturbing others
    6. Use dedicated Mic and Camera if you can. You will sound and look better.